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Content & Community Manager, Takeda Pharmaceuticals, Zurich

– Start: ASAP
– Duration: 12 months, expectation of extension or permanent contract at Takeda
– Location: Zurich, CH

Breakdown of duties:

Content Strategy (10%) 

  •  Driving creation, conception, and presentation of content strategy, working with internal stakeholders and external agencies
  •  Work with Compliance, HR and Communications to shape the content strategy; and tailor it to topical or business critical matters on a global, regional and local level
  •  Develop effective engagement approach to support roll-out, uptake and continuous usage of content. This will include use of content in off-line activities

Building and Managing Stakeholder Relationships (40%)

  •  Communicating and coordinating with content submitters, approvers and production and strategy/planning teams to ensure smooth publishing process and that the strategy supports overall goals and objectives.
  •  Building and managing the ambassador network, ensuring active participation in content creation and ongoing hub optimisation
  •  Building and managing relationships with other functions and BUs ensuring active participationin regards to content creation
  •  Building and managing a network of subject matter experts, review and approve content

Content Management & Continuous Improvement (50%) 

Content creation and documentation 

  • Help define content types with subject matter experts; develop and communicate guidelines for content development
  • Set out content submission end to end processes and templates
  • Design an effective approach for content documentation and maintenance of a sustainable database
  • When necessary, writing, editing or advising on content
  • Support repurposing of content for off-line or other purposes

Content Pipelining & Publishing 

  • Create and maintain content calendars, in line with strategy
  • Support roll out of approval process of internal content, user generated and external content.
  • Run timely publishing processes

Moderation and Reporting 

  • Monitor and manage responses to comments and feedback in a timely manner ,
  • Design and implement a measurement approach
  • Utilize tools to generate insights on interest uptake and viewability, feeding back into the strategy
  • Summarize insights to create actionable reports; identify and analyze trends
  • Provide recommendations for continuous improvement. This will include presentations to the senior management.
  • Provide subject matter expertise as required

Additional duties and responsibilities

Collaborate with other Compliance teams on an as needed basis for either project-based or operational activities that pertain to off line activities and broader compliance initiatives

Further information >>

If interested, please contact:

Désirée Sauler, M.A.
Key Account Management Contracting
Recruiting experts in Life Sciences

HAYS Recruiting experts worldwide

Hays (Schweiz) AG
T: + 41 61 225 05 55
F: + 41 61 225 05 99
M: + 41 79 7675265
E: desiree.sauler@hays.ch

By | January 25th, 2017|Careers|0 Comments

Performance Web & Teknseo conferences (in French) – June 15 & 16

Early bird tickets for Performance Web conference including one-day access (12 sessions) are now available for 150 CHF. Book your tickets here.

This year’s joint conferences by Performance Web and Teknseo will be held (in French) on the 15 & 16 June 2017 in Geneva.

The two-day programme will consist of an eclectic topic mix including SEO, content optimisation, client acquisition through social media, video, adwords, algorithms and more. Teknseo conference will take place on Thursday, June 15 with 3 programme cycles to choose from. Performance Web conference will be held on Friday, June 16 with morning and afternoon sessions.

Teknseo Performances Web conference June 15-16 2017 Geneva

Here’s the French description of the programme:

Pas moins de 30 experts réputés du webmarketing se relayeront durant deux jours pour vous partager leurs meilleures techniques pour booster votre performance sur le web !

Pour un cru 2017 de haute voltige, on vous propose un programme éclectique qui mélange SEOoptimisation du contenuacquisition sur les réseaux sociaux, mais aussi de la programmatic, de l’optimisation du taux de conversion, des algorithmes. On parlera aussi de vidéo, d’adwords, et de pleins d’autres sujets passionnants autour du marketing digital !

Quelques exemples de conférences pour vous mettre l’eau à la bouche :

  • Comment reprendre le contrôle de ses données sur le web ?
  • De site de niche à site d’autorité, recette pour devenir GROS en partant de 0 ?
  • Comment dépenser intelligemment son budget publicitaire sur Facebook et les autres réseaux sociaux ?
  • Comment tirer profit de la data SEO pour sa stratégie d’acquisition de trafic.

Le programme détaillé des conférences est disponible ici : www.performanceweb.ch

Jeudi – Ateliers à thème (TEKNSEO)

Le jeudi vous pourrez participer à une série d’ateliers pratiques en groupe restreint autour du thème de votre choix parmi les trois packages suivants :

  1. CYCLE PURE DATA
  2. CYCLE BALANCED
  3. CYCLE TECH ET SEC
Voir le programme du Teknseo

Vendredi – Conférences (PERFORMANCE WEB)

12 conférences vous seront proposées dans une ambiance décontractée mais néanmoins studieuse, afin de vous aider à augmenter votre performance sur le web.

Seront également au menu : concoursgoodies, pauses et déjeuners networking. Des soirées networking sont également disponibles via supplément sur notre site internet.

Voir le programme Performance Web

La billeterie est ouverte en Early Bird !

Vous pouvez dès à présent prendre votre pass pour le jeudi, le vendredi ou les deux jours combinés. Les billets sont disponibles en early bird jusqu’au 15 avril, ensuite les prix passeront au tarif normal !

Je profite du Early Bird
Pour rappel, l’année passée, Performance Web a affiché complet avec plus de 300 participants. Nous vous recommandons de prendre votre place dès aujourd’hui afin d’être sûr d’être parmi nous.
By | January 24th, 2017|Other events|0 Comments

Communication courses on humanitarian action in Geneva

The Geneva Centre for Education and Research in Humanitarian Action (CERAH), based in Geneva, is offering one week courses and a Certificate of Advanced Studies (7 weeks), further information:

Clear and efficient communication is essential to the success of projects carried out in humanitarian action. To succeed in their mission, it is important for humanitarian professionals to understand the different needs, stages and strategies of communication which play out during humanitarian project implementation. CERAH is one of the few institutes providing courses in communication that are specifically tailored for humanitarian action. 2 new short courses have been developed to complete CERAH’s course offering:

 Short Course – Dialogue with Communities

February 20 – 24, 2017

Develop a comprehensive knowledge and understanding of challenges, opportunities and limits of the dialogue with communities, including intercultural communication, accountability and strategy.

Short Course –  Media and Humanitarian Action: Approaches and Challenges

March 06 – 10, 2017

​Analyzing the media landscape, understanding the limits and constraints of media relations and developing effective messages to the media are most relevant skills for effective communication

7-weeks Certificate of Advanced Studies – Communication, Advocacy and Negotiation in Humanitarian Settings

February 13 – March 31, 2017

This diploma focuses on operational communication and enables participants to strengthen their communication competencies and develop proper advocacy and negotiation strategies in line with their humanitarian objectives and environment

By | January 24th, 2017|Professional development|1 Comment

Your voice – caricature or full-fledged portrait?

Guest post by Maria Wilhelmsson
Founder VoxImpact – Personal presence coaching & training

Sign up for Maria’s workshop “Using your voice for greater influence in meetings, presentations, and everyday interactions” on January 27th.

Maria Wilhemsson guest post

This is a picture of me, seen by the eyes and drawn by the hands of my then four-year-old son. A lovely piece of art that I proudly hung on my office wall, but am less likely to put on my CV. There I’d prefer to have a photo that more fully represents my face (or even improves it). Like most other people, I do care about how others see me.

Does your voice represent who you really are?

Let’s make an analogy with the voice – the audio version of your personality. Is your voice a simple, black-and-white caricature of your persona, or is it a full-fledged portrait, with colours, shades, and nuances? Do you always sound the same, regardless of what you are talking about and what mood you are in? Or can other people hear when you are enthusiastic, upset or amused? I often come across business people – men and women – whose voices have gotten “stuck” in a professional, reserved, and unemotional soundtrack. While competent and high-performing, they find it hard to motivate and inspire others when they speak. To connect with the emotion of those you want to inspire, you need to let your own enthusiasm and conviction colour your voice. If you don’t paint an appealing picture with your voice and your words, how can you expect others to see it?

Life’s challenges make us adopt different vocal strategies

The basic sound of your voice is like your fingerprint – unique to you. But unlike your fingerprint, it also changes and develops as you go through life.

When we are born, our first cry comes from our whole body and with no delay between the impulse to cry and the actual uttering of sound. The breathing is free and the voice unrestricted. But very soon, we are told to “be quiet”, “wait for your turn” and “be good”. Through school we learn to conform to the norms and rules of our peers. In our careers we adopt the behaviours that are suitable for our professional roles, including the tone of voice, accent, and way of speaking. This is a natural process – as human beings we need to belong and get accepted by the group.

Put differently, we adopt the voice strategies that work for us. A pretty 18-year-old young woman may discover that a Marilyn Monroe-like voice gets her what she wants. A young man who just graduated from university may adopt a deep, monotonous tone to sound adult and knowledgeable in his first job. And it works – at least for a while. But when happens when our young woman is 42 and promoted to an executive position? Or when our young man has to enthuse and motivate his team to rise to a challenge?

Updating your strategy – finding your authentic voice

How can you get your voice “unstuck”? First, you need motivation, courage, and discipline. Changing old habits takes time and effort – and you may not feel immediately comfortable with the new sound of your voice, even if it is your natural voice.

Second, you need to enhance your awareness of your voice and how you use it. Listen to yourself in recordings. Pay attention to where in your body you feel your voice and your breath when you speak. Notice where you feel tension in your body, throat, and face. Observe how these tensions shift depending on whom you talk to and about what subject. Check with others if your own perception of the loudness and energy in your voice corresponds to what they hear.

Third, you need to practice regularly – ideally at least 15 min. per day during at least a month. The focus of your exercises will depend on your individual challenges, but will always involve the following three aspects:

1) Relaxing and aligning your body so that the air and sound can move freely.
2) Breathing down to your centre so your whole body becomes part of the sound.
3) Working on resonance and articulation to bring out a rich and clear voice.

Good voice work should always aim to use the voice that is there and stretch it and open up its possibilities, so that it does not limit your personality. Rather than learning new skills, voice work is about unlearning ineffective vocal habits. With time and patience, you will notice your voice change. Many people also experience emotional release when physical blockages get released through the voice exercises. No surprise: the voice is so closely linked with our identity that any vocal journey will also be a personal journey. Are you ready to get on board?

By | January 19th, 2017|Guest posts|0 Comments

World Communication Forum in Geneva

We are pleased to announce that we have partnered with the World Communication Forum for their event in Geneva from 13-17 March 2017. GCN members receive a special discount (details sent by email).

The aim of the World Forum is to unite trend-makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communications and their role in business, society and politics; to provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other. What all communicators need today is a global network for distributing best practices achieved in crisis communications or change/reputation management and useful strategies applied in investor relations, employee motivation, government lobbying, etc.

(more…)

By | January 19th, 2017|Other events|0 Comments

Media & PR Coordinator, UEFA, Nyon

Profile
As a member of the UEFA media desk, the Media and PR Coordinator is part of an international media relations
team and participates in the press office’s activities and events, dealing directly with the media by answering
enquiries related to UEFA’s activities and its competitions.

Purpose
– Acting as the media’s point of contact at UEFA, answering media enquiries and preparing necessary statements;
– Organising press conferences, media briefings, interviews and press kits for specific events;
– Producing and delivering daily press reviews and media clippings grouped by topic;
– Taking care of media accreditations for specific events, i.e. the UEFA Congress, UEFA Executive Committee
meetings, press conferences and other meetings;
– Drafting media releases, media information and articles for the internet and UEFA publications;
– Assisting in preparing facts, figures, factsheets, Q&As and news items that can be promoted proactively in the
media;
– Carrying out research, updating and maintaining the media database;
– Coordinating media team logistics.

Requirements
Experience required:
– At least four years of relevant experience in a similar role in an international press office
Education:
– Bachelor’s in journalism, communications or public relations

Languages:
– French / Proficient
– English / Proficient
– Being fluent in another language (ideally German, Italian or Spanish) would be an asset

Additional requirements:
– Knowledge of sport and of football in particular
– MS Office / Proficient

Further information >>>

By | January 12th, 2017|Careers|0 Comments

New certificate – Communications Management in a Complex Environment

Designed for mid-career managers operating in communication-intensive functions (corporate communication, marketing, human resources, compliance), the news Certificate of Advanced Studies (CAS) Communications Management in a Complex Environment program is offered by the Faculty of Communication Sciences of the Universita della Svizzera italiana (USI).

The certificate provides a unique opportunity to delve deeply both conceptually and experientially into the communication challenges of today’s complex business world. Held in three campuses around the world, participants will study with peers enrolled in the MSc in Communication Management of Singapore Management University (SMU), enjoying a privileged setting for cross-cultural exchange.

The CAS Communications Management in a Complex Environment program takes place mostly during the summer, from the end of May to the end of September, allowing participants to optimize their time away from the office.

Further information>>

By | January 9th, 2017|Professional development|0 Comments

Global Geneva: A ‘local’ magazine with world-wide outreach

A new magazine has been launched – “Global Geneva” – aiming to be  a ‘local’ magazine for a world-wide readership exploring what international Geneva represents.

You can support the magazine by becoming a member – and help them reach their initial target of 5000 members! Join now>>

By | January 6th, 2017|Other resources|0 Comments

Traineeship in the internal communication unit, ICRC Geneva

Traineeship in the internal communication unit, ICRC Geneva

The International Committee of the Red Cross (ICRC) has an opening for a full time paid traineeship in the internal communication unit in Geneva.

Purpose of the post:

The internal communication unit is facing growing demands for advice on internal communication and with regards to the pertinent use of the intranet. A trainee provides valuable support to the team and contributes to the development of communication tools.

Main responsibilities:

-Contribute to articles and/or interviews for the intranet in coordination with the intranet editor in chief.
-Publish content on the ICRC intranet via the content management system (CMS).
-Help create multimedia content for the intranet (animated videos, video interviews, animated presentations, infographics).
-Help ensure regular publication of the human resources e-newsletter.
-Support organization of all staff meetings and other (on-line) events.
-Support the head of unit in the establishment of internal communication plans for ICRC departments/projects and delegations.
-Contribute to the implementation of these communication plans in coordination with the head of unit.

Training and experience required:
-Bachelor or Master Degree in communications or in a related field.
-Experience in communication or internal communication an asset.
-Experience with online tools such as Prezi, Powtoon etc.
-Experience with content management systems (CMS) an asset.
-Experience in web or graphic design an asset.

Profile and skills sought:
-Fluency in written and spoken English (native an asset).
-Proficiency in French.
-Excellent writing and editing skills.
-Well organized and diligent.
-Good team player.
-Able to work independently and autonomously when required.
-Good computer skills (Microsoft Office, Excel, Sharepoint etc.).
-Motivated to learn and to develop new skills.

Conditions:
-Paid traineeship
-Length of Assignment : 12 months
-Starting Date : 2nd March 2017 or earlier
-Interested candidates should send their application (CV and motivation letter) to Nicole Engelbrecht (mailto:nengelbrecht@icrc.org) by 09.01 2017

Application files should include the following elements:

-A cover letter in English
-Exact dates of availability
-One letter of reference (English or French)
-A complete CV
-Two additional references (name, function and phone number)
-Only short-listed candidates will be contacted subsequently for interviews. Please be aware that the ICRC is not in a position to cover any related travel or accommodation costs.

NB: Only students or graduates with less than one year’s professional experience (or less than two years as an intern) will be considered

By | December 27th, 2016|Careers|0 Comments

Call for tender: Development of IOC/UNESCO Corporate Website

Call for tender: Development of IOC/UNESCO Corporate Website

In the context of IOC’s redevelopment of its communications strategy and tools, we are launching a call for a provider to redevelop the IOC websites to provide a modern, user-friendly, up-to-date homepage and portal to its communities, Member States and the general public. The ultimate purpose is to develop a new, multi-purpose, dynamic, integrated website that is the gateway to IOC’s web presence. This corporate website should offer, at a minimum, the functionalities currently covered by both existing websites.

The providers will also be working in close collaboration with IOC and UNESCO web developers to ensure that there is seamless and integrated connection between the new IOC website and (i) the IOC OceanExpert database management system (currently under redevelopment) and (ii) UNESCO’s public information news and event announcement templates.

Before submitting your proposal, please read carefully the Terms of Reference document and some background information on IOC.

Type of contract: Consultancy. Duration: 2 months.

Deadline: 20 January 2017 (23h59, Paris time).

Submit application to: v.lindoso@unesco.org (following instruction in the Terms of Reference).

By | December 21st, 2016|Careers|0 Comments