GCN lunchtime seminar – Friday 1 November 2013
We are pleased to announce our next Lunchtime seminar – Communicating public-private partnerships.
Date: Friday 1 November 2013
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva
Fee: CHF 15.- per person includes drinks and snacks – payable at the door
Corporate engagement is a subject creating a lot of buzz from both sides of the fence – companies and NGOs. Today, it has evolved from being a “cost” to more sophisticated forms of engagement such as public-private partnerships (PPPs). The management of communications becomes therefore more complex and demands skills beyond traditional communications toolkits. This presentation will focus on the processes and new skills needed to develop and implement effective communications strategies around the partnerships involving actors from both the private and public sectors. It will be presented by two speakers from the the Advocacy & International Affairs Executive Certificate offered by the Graduate Institute in Geneva.
Places are limited due to the venue size, so please register early for the event.
About the speakers:
Christophe Lecureuil has 20 years of public affairs and communications experience at corporate, institutional, agency and NGO level. Before joining Leidar, he served a Corporate Communications Manager for the Global Alliance for Improved Nutrition, as well as held European and International Public Affairs functions at McDonald’s and Yum! Brands. He is a French national and holds Master’s Degrees in Political Science and International Affairs. He sits on the Advisory Boards of the African Press Organization and is the Director of European Centre for Public Affairs in Geneva.
Lukasz Bochenek is a consultant at Leidar and leads Leidar Insights. He works on strategic client consultancy projects and analysis at an international level. In addition, he is Programme Manager of the Executive Certificate Advocacy in International Affairs. He is also teaching in the programme on social media in advocacy strategies. Lukasz has a PhD in management studies. His research focuses on the role of organizational learning and Corporate Social Responsibility in corporate communication strategic management. He holds also M.A degree in communication from the University of Geneva, Switzerland.
We look forward to seeing you there.
The Graduate Institute of International and Development Studies invites the public to come discover their new home – at the Maison de la paix on Saturday 5 and Saturday 19 October.
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