The Swiss Community Managers Association is organising a meeting in Lausanne on social media, in French.
The meeting will be held on Monday 2 April at 18h at the Maison de la Communication, Avenue de Florimont 1, Lausanne.
The price is CHF 30.- for non members and free for members.
New job opportunities have been posted on our Careers page:
Good luck!
We are pleased to announce our next event for 2012:
Lunchtime seminar – The future of public relations and corporate communications’ practice
Today, thousands of people work in the communications field. What will the profession look like in the future? What role will communicators play in business, government and society? Our guest speaker, Dr Jon White, will provide an overview of the future of public relations and corporate communications’ practice based on a recent study he led in the UK for the Chartered Institute of Public Relations (CIPR). More information on the CIPR PR2020 study (pdf)>>
Date: Friday 23 March 2012
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.
Speaker: Dr Jon White is a consultant specialising in management and organisation development, public affairs and PR management. He holds a doctorate from the London School of Economics and Political Sciences and has written extensively in public affairs, public relations and corporate communications. He is visiting professor for the MA in media and communications at the International University in Geneva.
Places are limited due to the venue size, so please register early for the event.
For professionals in all fields who’d like to learn how the Belbin Team Roles approach can help in developing self-management skills, understanding the unique contribution each person can make to a team, and building productive working relationships. The day will be facilitated by Sarah Clark and Liz Tayfun.
When: Geneva, Friday 30 March
The day will introduce you to the method in a fun and participatory way and show how it can help you to increase your own and your team’s effectiveness.
More information: http://www.clearthinking-clearcommunication.ch/calendar/dates-2012/march/30-march-2012/.
You can also learn more about Belbin Team Roles at www.belbin.com.
On the 26th and 27th of March the Media Communications department of Webster University Geneva will hold it’s third annual conference on its campus in Bellevue, Geneva. In collaboration with the Institute for Media and Global Governance, the theme of the conference is ‘New media tools and human rights’.
At times it feels like Facebook has been part of our lives forever, yet its business pages are only three years old. A new study by Buddy Media reveals which posts by companies attract the most response giving some useful information for businesses wanting to drive Facebook Fan engagement.
Here is a summary of the report’s findings:
Best time to post: 20.00-07.00 – out of work hours, people take more time to ‘like’ and comment.
Post on Wednesdays – Wednesday, followed by Sunday, came out as the best days to post for engagement.
Limit daily posts – one or two posts a day results in a 40 percent higher engagement rate compared with posting more than three times a day.
Post one to four times a week – for retail brands, posting one to four times a week produces 71 percent higher user engagement than five or more posts.
Short posts work best – posts with less than 80 characters receive 66 percent higher engagement than longer posts, with those with between one and 40 characters prompting the most activity (86% more!).
Questions get fans talking – questions generate more than double the amount of comments than non-question posts.
Best structure: fill in the blank – brand posts employing a fill in the blank strategy (e.g. I like…) generate comment rates nine times higher than other posts, yet less than 1 percent of retail brands use this tactic.
Money speaks – when posting about a special offers, even small amounts of money off generates more interest than percentage discounts.
Text only posts are best – Status posts that contain only words receive 94 percent higher engagement than average. The next best post is a single photo with simple text.
What to know more? Download the full report from the Buddy Media website >
Melitta
A new book released last week promises to help those in Internal Communications to ‘Rock their Comms’ by sharing 98 killer tips from seasoned professionals (including GCN members) that all answer the question: “What’s the single, most important thing that you’ve learned in internal communication?”
Proceeds from the book go to ‘Make a Wish’, a charity that makes the dreams of terminally ill children come true, so it also supports a very worthwhile cause.
To know more or order your copy, visit the Rockstar Comms website.
Melitta
New job opportunities have been posted on our Careers page:
Senior Associate, Press and Media, GAIN, Geneva
Meta-data Officer, ICRC, Geneva
Good luck!
A new workshop offered by a GCN member and featuring a past GCN guest speaker Maria Wilhelmsson. Further information:
Your Powerful Voice – Discovery Workshop
Tuesday 28th February, 2012, 18:30-21:00
Have you ever wanted to change anything in the way you sound? Or are you simply curious to learn more about your voice and how to use it to its full capacity?
This Discovery Workshop has been designed for individuals who want to get an idea of how to work their voice to make themselves heard, understood and believed.
In this energizing workshop you will:
– Understand how your voice works and what it is capable of.
– Identify unhelpful speaking habits – and learn what to do instead.
– Learn to align your body for air, energy and sound to flow freely.
– Reconnect with natural, profound breathing for a more dynamic voice.
– Practice techniques for clear and assertive speech.
With a focus on the physiological and acoustic aspects of the voice, you will be guided through exercises aiming at finding the posture, breathing technique and resonance that will help you project a loud and vibrant voice.
You will also learn how to speak with more clarity and assertiveness through diction and intonation.
CHF 150, incl. refreshments and workbook
Tuesday 28th February, 2012, 18:30-21:00
Contact: maria.wilhelmsson@voximpact.com
Place: Dare to Glow Center
21bis, rue de la Navigation
Genève
Group size: 12 people.
For more information about our workshops on Image and Presence please visit the website>>
After asking members of the Internal Communications Community how they would explain what they do to a nine year-old, UK based Employee Engagement agency, Involve, produced a short film featuring a nine year-old girl explaining what her father does all day and the difference that a ‘lady with shiny shoes’ (a new internal communications manager), has made to his company.
It’s a fun yet clear look at what communications professionals do all day.
You can view the animation on You Tube: ‘What do people do all day?’ >
Melitta