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Workshop – How to use video in your organisation

‘Online video combined with smart strategy reaches people’s emotions, builds your brand and increases your credibility.’

That’s the strap line of a free workshop taking place at @FER in Geneva on 22 February from 09:30-12:00.

The event aims to show how video can be used to grow your business as two companies, So Money and 23 Video, share their international experience of using online video to support organisations in transforming their communications. There will also be a case study from Genève Servette Hockey Club which has used online video in the Swiss market.

For more details of the event or to register, click here >

By | February 12th, 2012|Other events|0 Comments

What it takes to succeed in Internal Communications

The third annual ‘Professional Development in Internal Communications’ study by the VMA Group, highlights the core skills and qualities that managers look for when recruiting IC professionals today.

According to the report, the top five skills are:

  1. Influencing
  2. Coaching Senior Leaders
  3. Strategy Setting
  4. Writing – Specific Corporate Messages
  5. Writing – Online/Publications

Interestingly, the first three points highlight the continuing evolution of internal communications from a function that churns out news, to one that has a real impact on the success of a company. While the last two points highlight that traditional communication skills still have an important place in the function.

By contrast, the top five skills as perceived by the IC community are:

  1. Coaching Senior Leaders
  2. Social Media Development
  3. Influencing
  4. Public Affairs
  5. External Communications

While survey respondents felt that they are an integral part of the senior leadership team, disappointingly the results showed that advocacy for internal communications amonsgst senior leaders remained unchanged from 2010.

On a more encouraging note, the results did testify to the resilience of the discipline despite the economic climate, with 74% of internal communications functions remaining the same or increased in size over the last year.

You can download a copy of the full report via the VMA website >

Melitta

By | February 8th, 2012|Other resources|0 Comments

FedEx example shows how to handle a PR disaster

When the video of a deliveryman tossing a fragile package over a gate went viral at the end of last year, FedEx didn’t recoil – it responded. Giving a great example of how to overturn a PR disaster.

Rather than ignore the unfortunate incident, Matthew Thornton, III, senior VP of FedEx Express U.S. Operations, released a blog post and YouTube video of his own expressing his personal disappointment and embarrassment before explaining what the company has done for the customer since and the steps they are taking to avoid such incidents in the future.

To watch both videos, read the full story on PRDaily >

Melitta

By | February 4th, 2012|Other resources|0 Comments

Consumer power – a heartwarming tale

Back in May 2011, three-and-a-half-year-old Lily Robinson wrote a letter to UK supermarket chain Sainsbury’s, asking why its Tiger Bread was called that when it actually looks much more like a Giraffe.

The supermarket took the time to write back to Lily with a very personal response to her request, prompting her mother to post both letters on her blog. Through the power of social networking, Lily’s story went viral – even reaching my Facebook feed last week. In response, to the feedback Sainsbury’s has received following this, the supermarket has today announced that it’s actually changing the name of its bread to giraffe!

This story not only shows the power of social networks, but also the difference that the human touch can make. If Chris King, the customer service advisor that wrote the note, had not taken a few extra minutes to put together such a thoughtful and personal message, then this story would never have happened. The fact that the mother posted it on her blog shows just how rare these small details are in today’s communications.

If you would like to read more about this story or see the original exchange that lead to this development, click here.

Melitta

By | January 31st, 2012|Other resources|0 Comments

25 January event wrap-up – Your Voice as a Communications Tool..

Thank you to Maria Wilhelmsson for her inspiring talk at the GCN meeting on Wednesday 25 January (Your voice as a communications tool, are you using yours?), and to the Communicators who participated in the active session. We hope that you were able to take away a few good insights to improve your communication.

We have uploaded a few photos, visible on the left of this screen. If you don’t want your picture on the site, please send us an email.

For further information on Maria, her voice coaching and workshops in the region check her site: www.voximpact.com.

Look forward to our next event in the spring.

Melitta, Glenn, Patricia


By | January 29th, 2012|Other events|0 Comments

New Career Opportunities…

See our career page for the latest communication career opportunities in the region, including an exciting new position for a senior internal communications professional in the wealth management sector.

Current postions include:

  • Senior Internal Communications Business Partner, Geneva
  • Press & External Relations Manager, Lausanne
  • Communications Officer, Geneva
  • And two intern positions

Go to our Careers page >

Good luck!

By | January 24th, 2012|Careers|0 Comments

Startup week-end in Lausanne March 2-4, 2012

For those interested, the next Startup Weekend Lausanne will be held from March 2-4, 2012 at the Rolex Learning Center in Lausanne.

Anyone interested can attend and present ideas for new start up ventures in 60 seconds.  The favorites are then explored in different groups arranged by theme. Teams are between 4-10 people, and consist of about 50% technical people and 50% non-technical. You then spend the entire weekend getting advice from professional mentors, and building a proof of concept, demo, or sometimes even a finished product, to present in front of a panel of judges on Sunday night.

Most ideas are web & tech focused, but almost any new business needs a web, marketing, and business strategy regardless if it is tech centric.

The event will be held in French and English. That means you can present an idea and work all weekend in your preferred language.

For further information click here  or email: switzerland@startupweekend.org

By | January 19th, 2012|Other events|0 Comments

January lunchtime seminar – Your voice as a communications tool, are you using yours?

We are pleased to announce our first event for 2012:

Lunchtime seminar – Your voice as a communications tool, are you using yours?

Your voice is part of your identity. Based on your voice, listeners will make judgments about your status, credibility, like-ability and emotional state.

So, influence the way you sound and you will have more power over how you – and your message – come across.

In this interactive session, you will learn about the voice, how yours has developed and how to use it to its full capacity through exercises that will help you start developing a strong, vibrant and dynamic voice.
 
Date: Wednesday 25 January 2012
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.
 
Speaker: Maria Wilhelmsson is passionate about helping professionals find their authentic voice and getting their message across in a dynamic and powerful way. A trained singer and accomplished performer; Maria has always been fascinated by the impact of someone’s voice – and all the things that affect it. In her coaching, Maria blends her knowledge of the voice and performing arts with her 15 years international business experience to help individuals strengthen their professional and personal impact, helping them to excel in all their spoken communication and interactions. www.voximpact.com
 
Places are limited due to the venue size, so please register early for the event.
 
Register here for the event>>
 
We look forward to seeing you there.

Glenn, Patricia, Vincent, Melitta
*Location sponsored by the International University in Geneva.

By | January 11th, 2012|Other events|0 Comments

Essential VoiceWork – Full Day Immersion Workshop for women

An interesting workshop proposed by a GCN member:

Essential VoiceWork – Full Day Immersion Workshop for women

Do you sometimes find it hard to make yourself hear and understood?
Have you ever felt that your voice does not represent you the way you want to be perceived?
Do people tell you that your voice is monotone, annoying or not assertive enough?

Essential VoiceWork has been designed for women wishing to develop a dynamic speaking voice to enhance their professional and personal impact. You will get individual voice coaching and at the same time learn from others in a small and supportive group of maximum 6 women.

This full day immersion will provide you with insights, tools and exercises to help you:

• Develop more vocal power with less effort through healthy speaking habits.
• Bring your voice to life using body alignment and profound breathing.
• Project a vibrant and rich sound by optimal use of your built-in amplifiers.
• Inject more energy into your voice by focusing on flow and direction.
• Speak with clarity and assertiveness by committing to words and sounds.

We will start the day by analyzing your voice and your speaking style. Based on your own perception and the feedback that you receive, we will agree on a few key areas to focus your voice work on. You will proceed to open up the different resonators in your body and discover how they colour your voice.

You will explore your vocal range in order to have more tools for expressing your thoughts and emotions. By means of various exercises, you will learn how to inject more energy into your voice, and to be more present in your communication. You will practice techniques for a clear, dynamic and assertive speaking style.

Price: CHF 345, incl. refreshments, workbook and website access.
Saturday January 14, 2012, at 10:00-16:00
Contact: maria.wilhelmsson@voximpact.com
Place: Dare to Glow Center
21bis, rue de la Navigation, Genève
Group size: Max 6 women.

By | December 12th, 2011|Other events|0 Comments

Social Media Marketing by numbers

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

  • Hiring a celebrity Tweeter
  • Turning ‘Likes’ into Loots on Facebook
  • Translating YouTube videos into sales
  • Is it worth buying a Twitter following?
  • Rewarding customer referrals
  • Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

By | November 21st, 2011|Other resources|0 Comments