Ultimate guide to Facebook fan engagement

At times it feels like Facebook has been part of our lives forever, yet its business pages are only three years old. A new study by Buddy Media reveals which posts by companies attract the most response giving some useful information for businesses wanting to drive Facebook Fan engagement.

Here is a summary of the report’s findings:

Best time to post: 20.00-07.00 – out of work hours, people take more time to ‘like’ and comment.

Post on Wednesdays – Wednesday, followed by Sunday, came out as the best days to post for engagement.

Limit daily posts –  one or two posts a day results in a 40 percent higher engagement rate compared with posting more than three times a day.

Post one to four times a week – for retail brands, posting one to four times a week produces 71 percent higher user engagement than five or more posts.

Short posts work best – posts with less than 80 characters receive 66 percent higher engagement than longer posts, with those with between one and 40 characters prompting the most activity (86% more!).

Questions get fans talking – questions generate more than double the amount of comments than non-question posts.

Best structure: fill in the blank – brand posts employing a fill in the blank strategy (e.g. I like…) generate comment rates nine times higher than other posts, yet less than 1 percent of retail brands use this tactic.

Money speaks – when posting about a special offers, even small amounts of money off generates more interest than percentage discounts.

Text only posts are best – Status posts that contain only words receive 94 percent higher engagement than average. The next best post is a single photo with simple text.

What to know more? Download the full report from the Buddy Media website >

Melitta

By | March 9th, 2012|Other resources|0 Comments

Rock Your Comms!

A new book released last week promises to help those in Internal Communications to ‘Rock their Comms’ by sharing 98 killer tips from seasoned professionals (including GCN members) that all answer the question: “What’s the single, most important thing that you’ve learned in internal communication?”

Proceeds from the book go to ‘Make a Wish’, a charity that makes the dreams of terminally ill children come true, so it also supports a very worthwhile cause.

To know more or order your copy, visit the Rockstar Comms website.

Melitta

By | March 6th, 2012|Other resources|0 Comments

What do people do all day?

After asking members of the Internal Communications Community how they would explain what they do to a nine year-old, UK based Employee Engagement agency, Involve, produced a short film featuring a nine year-old girl explaining what her father does all day and the difference that a ‘lady with shiny shoes’ (a new internal communications manager), has made to his company.

It’s a fun yet clear look at what communications professionals do all day.

You can view the animation on You Tube: ‘What do people do all day?’ >

Melitta

By | February 20th, 2012|Other resources|0 Comments

What it takes to succeed in Internal Communications

The third annual ‘Professional Development in Internal Communications’ study by the VMA Group, highlights the core skills and qualities that managers look for when recruiting IC professionals today.

According to the report, the top five skills are:

  1. Influencing
  2. Coaching Senior Leaders
  3. Strategy Setting
  4. Writing – Specific Corporate Messages
  5. Writing – Online/Publications

Interestingly, the first three points highlight the continuing evolution of internal communications from a function that churns out news, to one that has a real impact on the success of a company. While the last two points highlight that traditional communication skills still have an important place in the function.

By contrast, the top five skills as perceived by the IC community are:

  1. Coaching Senior Leaders
  2. Social Media Development
  3. Influencing
  4. Public Affairs
  5. External Communications

While survey respondents felt that they are an integral part of the senior leadership team, disappointingly the results showed that advocacy for internal communications amonsgst senior leaders remained unchanged from 2010.

On a more encouraging note, the results did testify to the resilience of the discipline despite the economic climate, with 74% of internal communications functions remaining the same or increased in size over the last year.

You can download a copy of the full report via the VMA website >

Melitta

By | February 8th, 2012|Other resources|0 Comments

FedEx example shows how to handle a PR disaster

When the video of a deliveryman tossing a fragile package over a gate went viral at the end of last year, FedEx didn’t recoil – it responded. Giving a great example of how to overturn a PR disaster.

Rather than ignore the unfortunate incident, Matthew Thornton, III, senior VP of FedEx Express U.S. Operations, released a blog post and YouTube video of his own expressing his personal disappointment and embarrassment before explaining what the company has done for the customer since and the steps they are taking to avoid such incidents in the future.

To watch both videos, read the full story on PRDaily >

Melitta

By | February 4th, 2012|Other resources|0 Comments

Consumer power – a heartwarming tale

Back in May 2011, three-and-a-half-year-old Lily Robinson wrote a letter to UK supermarket chain Sainsbury’s, asking why its Tiger Bread was called that when it actually looks much more like a Giraffe.

The supermarket took the time to write back to Lily with a very personal response to her request, prompting her mother to post both letters on her blog. Through the power of social networking, Lily’s story went viral – even reaching my Facebook feed last week. In response, to the feedback Sainsbury’s has received following this, the supermarket has today announced that it’s actually changing the name of its bread to giraffe!

This story not only shows the power of social networks, but also the difference that the human touch can make. If Chris King, the customer service advisor that wrote the note, had not taken a few extra minutes to put together such a thoughtful and personal message, then this story would never have happened. The fact that the mother posted it on her blog shows just how rare these small details are in today’s communications.

If you would like to read more about this story or see the original exchange that lead to this development, click here.

Melitta

By | January 31st, 2012|Other resources|0 Comments

Social Media Marketing by numbers

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

  • Hiring a celebrity Tweeter
  • Turning ‘Likes’ into Loots on Facebook
  • Translating YouTube videos into sales
  • Is it worth buying a Twitter following?
  • Rewarding customer referrals
  • Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

By | November 21st, 2011|Other resources|0 Comments

Global PR survey seeks your views

The Global Alliance for Public Relations and Communication Management, has launched an international survey to identify and explore the key trends and advocacy priorities of public relations professionals around the world and is inviting communication professionals from around the world to participate.

The survey is open until 16 December 2011 and the results will be shared in early 2012.

If you would like to take part in the survey, click here.

Melitta

By | October 27th, 2011|Other resources|0 Comments

Sometimes the old methods are the best

With so many communication methods to choose from, email, Twitter, Facebook, Sharepoint…we can sometimes be overwhelmed with choice. However, older methods of communication still have a place in society as Canada’s Harold Hackett has been proving.

Over the last two decades, he has sent out more than 4,800 messages in a bottle from his Canadian home along the Atlantic coastline.

Every message asks for the finder to send a response back to Hackett, and since 1996 he has received an impressive 3,100 responses from all over the world, each one with a different story to tell.

The emotions involved in receiving an unexpected personal letter, mean that the older communication methods still have a valuable role to play. Though as Harold has sometimes waited up to 13 years for a reply, there is still something to be said for the speed of new media!

You can watch a video of Harold talking about his messages in bottle on the BBC News website >

Melitta

By | October 23rd, 2011|Other resources|0 Comments

Survey reveals how to master video conferencing

A recent global survey by Australia’s 1080 Group that asked close to 1,200 professionals key questions about how they use video conferencing, has given some surprising insights. Here are some of the highlights:

  • Productivity is the top reason for using Video Conferencing, with money saving coming second.
  • Value depends on your own communication or organisation needs, with Europeans valuing the ability to communicate more regularly with peers, while industries such as Financial Services value it as a ‘green’ alternative to physical travel.
  • Cultural issues are the biggest barrier to video conferencing usage, with an “Inability or unwillingness to use new technology” and “entrenchment of the current way we do things” taking the top two spots by a wide margin.
  • The need for good examples to learn from. A number of insights pointed to the experiential nature of meeting and collaborating virtually. Sadly, some people disparage the communication medium because they see others using it unsuccessfully. The main gripe was presenters that “have distracting mannerisms or gestures.”
  • It’s growing fast! Despite the issues respondents predicted that video conferencing will grow by 211% in 2012!
To read more about the lessons learned from the survey, follow the below link to download the resulting white Paper, which includes a useful checklist.

 

Melitta

By | October 19th, 2011|Other resources|0 Comments