How to generate Facebook activity

Facebook has released the results of a study it conducted looking into which types of posts draw the most most engagement—“likes,” comments and sharing. The company looked specifically at journalists’ pages and the activity they prompted from readers.

Some of the results are as you might expect, with posts that include questions or photographs attracting the most comments, but there were also some interesting results that can help other companies and bloggers to boost activity relating to their own posts.

For example, the study found that comments posted later in the week, between Thursday and Sunday, those including personal reflections and comments with four to five lines sparked the most interest and feedback from readers.

For more highlights from the study, visit


By | July 18th, 2011|Other resources|0 Comments

How can you make the complex clear?

The question of  how to make corporate communication messages clear in a systematic, managed manner is currently being tackled in a new study by the Global Alliance and the University of St. Gallen.

Through case studies, literature reviews, best practices and a survey, the partners aim to shed some light on how organisations can move from complicated, overloaded and messy messages to communication that has a clear context, a logical structure, essential elements and creates resonance with audiences.

Communicators who fill out the 10 minute survey on ‘Clarity in Communication’ can participate in a free 45-minute webinar on how to communicate clearly or can get a copy of the final study.

If you would like to take part in the survey click here >


By | June 20th, 2011|Other resources|0 Comments

The Uncommon Sense of Internal Communication

A new ebook titled ‘The Uncommon Sense of Internal Communication’, created by Russell-Oliver Brooklands, the IC professional behind the Internal Communication Model, is now available for download and sets out to answer some of the many paradoxical questions surrounding Internal Communication.

When introducing the book Brooklands said, “Originally drafted under the working title: “Why everybody’s rubbish and it’s no one’s fault”, the book compassionately challenges a number of widespread unconscious assumptions, and shines a light on various cultural blindspots. In the process, it helps make sense of why so many people, even at the top of organisations, seem to struggle with IC. And it provides practical steps that can be taken to help them think about it in new ways – so IC professionals can start making a bigger difference.”

‘The Uncommon Sense of Internal Communication’ is currently available to download free of charge from, with a number of versions available depending on your global location and IC view point.

Happy reading!


By | June 17th, 2011|Other resources|0 Comments

Conference: Who are these Global Nomads, these super chameleons ?

An interesting conference which may be of interest to communicators:

When: Wednesday 25 May 2011

Where:  Centre Patronal, Paudex, VD

Entry free of charge

Lake Geneva is a global region with nearly half of its population made up of foreigners, representing some 180 nationalities and a host of NGOs, UN organizations and multinational corporations. Not surprisingly Lake Geneva region is home to a large number of Global Nomads.

An efficient nomadic leader should be at home on every continent with highly developed intercultural sensitivity. These highly mobile leaders meet the needs of the hyper-globalized economy and have what every multinational company seeks : innate intercultural instincts, mobility and adaptability. Yesterday, the top manager was the one who travelled. Today, with hyper-globalization, even the local manager needs the skills of a global leader.

These  global nomads present a challenge to HR managers and coaches. How do we support them in the workplace to leverage their unique skills and help them feel grounded and fulfilled? Equally important is supporting their family’s integration.

What is the difference between a Global Nomadic Leader and an expatriate? How to recruit and retain Global Nomads? How can we help his insertion and the one of his entourage? Is it necessary to integrate them in a purely multicultural environment ? What projects should be assigned to them? How is globalization impacting leadership ?

More information >>

By | May 11th, 2011|Other resources|0 Comments

Twitter turns five

This week, the enormously popular microblogging site, Twitter, celebrated its fifth birthday prompting many publications and websites to look back at the rise of the social networking tool.

With roughly 200 million users, Twitter has become what many regard as a ‘powerful tool for democracy’ offering insights into the minds of people around the world – from business leaders to celebrities to plain ordinary folk.

Perhaps the greatest impact Twitter has had is its ability to change the way we communicate – news is spread much faster and, in several cases, the site has helped to replace mainstream media as the primary source of information for people (particularly when it comes to crisis situations).

CNN had a particularly interesting article looking at five key ways Twitter has changed the way we communicate, which it sees as:

1. Making a fast flow of information faster

2. Allowing celebrities to communicate with their public directly

3. Creating new ‘thought leaders’ from all walks of life

4. Enabling ‘event’ participant to discuss it together in real time

5. (Over)simplifing the conversation

For more, you can read the full article online >


By | March 25th, 2011|Other resources|0 Comments

Leaders must communicate with depth and care, says new report

The Employee Engagement Report 2011, which explores global workplace attitudes, revealed that trust in executives has a stronger correlation to employee engagement than trust in immediate managers. Half of employees who trust senior leaders are engaged compared to 40% of those who trust their direct boss and 33% of the North American workforce overall.

These findings are consistent with pre-recession findings. Highlighting that trust in leadership is an important factor in achieving high levels of engagement.

It’s harder to build trust with people who you rarely see or have never met, explained Christopher Rice, CEO of BlessingWhite, the consultancy responsible for the survey. “Most immediate supervisors and managers can demonstrate trustworthiness in their daily actions and become known beyond their titles. Executives don’t have that luxury. The workforce scrutinizes what they do see and hear – and will draw the most unexpected, unfortunate conclusions if leaders do not communicate carefully.”

The authors of the report, urge business leaders to demonstrate consistency in words and actions, communicate often and with depth, and create a culture that drives results and engagement.

For more information, download a copy of the report >




By | February 24th, 2011|Other resources|0 Comments

CIPR launched a guide for using statistics in communication

Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.

In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.

You can download a copy of the guidelines via the CIPR website >


By | February 22nd, 2011|Other resources|0 Comments

World’s First Press Release Search Engine Launched

A new search engine dedicated to seeking press releases has been launched.

PRFilter, said to be the first press release search engine, indexes thousands of releases each day and is designed to save journalists and bloggers time.

Results are ranked based on a combination of relevance to the terms searched for and the number of people PRFilter’s patent pending Active Interest Technology considers a release to be relevant to. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked.

Adam Parker, chief executive of RealWire, the company that developed the application, said: “In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.”


By | February 18th, 2011|Other resources|0 Comments

Feedback for a book on Internal Communication in a 2.0 world

The world 2.0 is ever growing and little by little many companies are starting to use their tools and principles to manage their internal communications. A new book written by Alejandro Formanchuk in Argentina shares ideas and experiences about these issues. It is titled “Internal Communication 2.0: A Cultural Challenge”. This is a first version and Alejandro is looking for constructive feedback from fellow communicators.

If you are interested, you can download a free version here .

Alejandro Formanchuk is the President of the Argentinean Association of Internal Communication. He is the CEO of Formanchuk & Asociados, a communication consulting company. He teaches at the UBA and taught in more than 20 universities in the region and is an international speaker and has given conferences in Argentina, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela. Alejandro has a Bachelor in Social Communication with an Honors Diploma granted by the University of Buenos Aires (UBA).

By | February 13th, 2011|Other resources|0 Comments

Communicators need to enjoy Social Media, new report says

Last year communicators across Europe, including GCN members, took part in a survey to discover how Social Media is affecting our daily work and the challenges and opportunities it presents.

1383 professionals from 30 countries participated in the survey,  jointly conducted by the European Association of Communication Directors and the University of St. Gallen.

And now the results are in, here is a summary:

  • Most communicators have some experience of working with Social Media as they are increasingly involved in tasks such as agenda setting, media monitoring or building stakeholder relationships.
  • A quarter of practitioners are very versed and engaged in Social Media.
  • While many practitioners find Social Media useful and relevant, it is often superiors who drive their use in the workplace.
  • Levels of engagement in Social Media reflect levels of confidence communicators have in using these new applications and platforms. With those with little engagement being the most skeptical. Those actively involved tend to be more satisfied with their jobs.
  • More than half of those surveyed showed signs that the pressure of adding Social Media to the communications mix is leading to overload and stress.
  • Most organizations lack relevant crisis and contingency plans.

The survey report concluded that learning to enjoy Social Media is a good coping strategy for the added stress it can bring and, with many organizations still experimenting with new media, now is a good time to take the leap and actively engage in the Social Web.

If you would like to know more, download the full survey results:
EACD Social Media Survey 2011.


By | February 9th, 2011|Other resources|0 Comments