Specialist, Social Media Strategist

As part of an experienced, multi-cultural and versatile team, the Social Media Strategist will contribute to the creation of a strategic vision and approach for the Global Fund in the use of social media. The Social Media Strategist will lead the development, management and execution of the social media component of the Communications Strategy to engage and reach the Global Fund’s core audiences on social media and maximize the impact of the Global Fund’s communications. The Social Media Strategist  will manage and evolve the Global Fund’s social media presence, including planning, creating and editing engaging content for use across multiple internal and external platforms analyzing performance and implementing best practice and lessons learned to continually evolve and improve the Global Fund’s online presence.

Responsibilities

• Evolve and implement the social media component of the Communications Strategy
• Oversee and optimize the Global Fund’s social media presence within each platform to increase the visibility of social content
• Plan, create and edit engaging, innovative content designed to maximize reach and impact for key audiences, in coordination with other communications teams
• Monitor and measure traffic on Global Fund social media channels, and coordinate with web lead to monitor and measure web traffic and search engine optimization in relation to social channels
• Produce and interpret social media analytics to inform strategy and work plans
• Collaborate with other communication teams and departments on social media messaging and promotion and engagement strategies, including social media campaigns
• In collaboration with the Internal Communications Team, improve organizational collaboration through enterprise social networks
• Establish and maintain relationships with social media editors at leading news and media organizations to amplify content
• Provide social media guidelines, training and coaching for Global Fund staff to use and integrate social media into their work

Qualifications

Essential:

• University degree in Communications, Marketing, New Media, Public Relations or a related field.

Experience

Essential:

• Solid experience in social media, new media, journalism, public relations or related communications field.
• Excellent writing, editing (photo/video/text), and communications skills, including experience in design and video editing software.
• Expertise in multiple social media platforms.
• In-depth knowledge of search engine optimization, keyword research and Google Analytics.
• Experience using advanced tools for social media publishing, monitoring and analysis, such as Hootsuite Enterprise, TweetDeck, etc.

Desirable:

• Experience working in a large, preferably global organization.
• Proven ability to work in a multi-cultural environment.
• In-depth understanding of global health, international relations and development.

Competencies

Languages:

Essential:

• Fluent English speaker and writer.

Desirable:

• Working knowledge of French or other languages is an asset.

Planning and Organizational Skills:

• Ability to handle multiple tasks with attention to detail
• Ability to plan, organize and coordinate services
• Ability to work independently and deliver timely, high quality work
• Solution-oriented and self-driven
• Flexible and adaptable
• Dynamic, creative and innovative
• Excellent interpersonal and team-building skills.

Technical Competencies:

• Highly developed political skills and judgment;
• Understanding of communications operations, principles and practices
• Knowledge of online marketing and good understanding of major marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Training experience is an asset.

Core Competencies:

• People Leadership
• Project Management
• Personal Effectiveness
• Working with Others
• Core Expertise
• Global Fund Mind-set

For further information>>