Duties
- Establish, through a clear consultative process, a social media strategy for UNHCR that focuses on primary audiences (news media, targeted public audiences, public and private donors, host countries, partners, etc.) and includes a forward-looking assessment of UNHCR’s global social media presence; outline resources needed, expected outputs and clear implementation plans for proposed changes.
- In accordance with DER’s communications objectives, drive production of high-impact social media content that effectively informs and engages external audiences and supports media and advocacy campaigns.
- Provide vision and leadership for the use of UNHCR’s core social media accounts (notably the global English accounts on Twitter, Facebook, Instagram, etc.) and support the Digital Engagement Section and Private Sector Partnerships with regard to social media marketing. Provide additional support where relevant and needed to social media accounts of other languages, Divisions and Teams.
- Manage, according to clear principles, access to UNHCR’s core social media accounts, ensuring their security and accountability.
- Develop, in collaboration with the News and Media Section and other key stakeholders in DER, an appropriate social media crisis communications protocol to address and avert potentially damaging conversations about UNHCR.
- Establish and nurture relationships within global media partners (including news organizations, social media companies and relevant technology leaders) to strengthen UNHCR’s social media content and help it reach a wide audience.
- Develop, in collaboration with the News and Media Section and other key stakeholders in UNHCR, guidance on the use of social media in the context of new emergencies to help UNHCR provide credible, real-time information that supports media and fundraising objectives.
- Participate in relevant professional meetings and events to build active relationships across the industry; represent the Organization externally when required.
- Coordinate and manage strategic consolidation of UNHCR social media accounts and update, as needed, UNHCR’s guidance for staff use of social media.
- Guide and support social media activities and coordination for the Senior Executive Team.
- In cooperation with DER and GCS teams, ensure high-level message and branding consistency in social media content and platforms.
- Establish clear performance and measurement metrics for all social media accounts and campaigns to effectively inform results-based decision making and to monitor and drive the effective use of resources.
- Support and help shape clear social media guidelines, advice and training programmes to support the production and sharing of high-impact social media content by staff performing various external relations functions.
- Perform other related duties as required.