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Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

Ekaterina Filippova (eKat Communication) - digital communication speaker & trainer

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)


WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.


EVER FEEL LIKE THIS ABOUT THE COMPETITION?

  • Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
  • Do you have trouble explaining to potential clients why they should pick you?
  • Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?


CLIENTS CHOOSING TO WORK WITH​ YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

  • Would you like to have a brand that allows you to stand out from the competition?
  • A brand that does half of your selling for you even before you start talking to a perspective client?
  • A brand that helps you command the money you deserve for your services and not compete on price?


DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

  • Who you are as a business (your values, your “why”, your expertise)
  • Who your audience is & what they need
  • What your offer is
  • How to position yourself against competition


YOU WILL WALK AWAY WITH:

  • Confidence and clear understanding of how to present yourself as a professional that you are
  • Completed brand positioning document for your specific business to refer to for your future activities
  • A plan of what else you need to do (next steps) to help you further position yourself as an expert


DATE & TIME:
Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.


ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.


MORE INFO:
Visit workshop description page on eKat Communication website

By | October 11th, 2017|Other events|0 Comments

Seminar – Get picked over the competition: position yourself as an expert

Seminar in Lausanne on 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

This seminar is the first of the series of events aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.

FEELING INTIMIDATED BY THE COMPETITION?

As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!

SEMINAR OBJECTIVES:

  • Understand what makes someone be perceived as an expert
  • Learn what you can do to brand yourself as an expert in your field
  • Get actionable tips on setting yourself apart from your competitors

WHO IS THIS FOR?

This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.

PROGRAMME:

  • 18:30 – 19:00 Registration & welcome
  • 19:00 – 20:00 Presentation
  • 20:00 – 21:30 Questions & Networking

DATE:
Wednesday, 4 October 2017

LOCATION:
Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

Lausanne

SEMINAR COST: FREE! *Please note that registration is REQUIRED to be able to attend the event.

HOW TO REGISTER: Please visit the event page and sign up.

ABOUT THE SPEAKER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

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By | September 25th, 2017|Other events|0 Comments

Community Manager – Jaeger-LeCoultre Geneva

Key actor in the High End Watch Making, Jaeger-LeCoultre is noted for its savoir faire which led to the creation of legendary icons: Reverso, Duomètre, Master Control, Gyrotourbillon, Pendule Atmos.

Key Responsibilities:

  • Planning social content and maintaining the global content calendar ensuring social media content is regular, relevant and engaging
  • Writing technical engaging copy (in English) for each post
  • Globalization of the content with Markets (Localization)
  • Managing conversation with Fans and Followers to build relationships with the community and encourage engagement. SUPPORT & ADMINISTRATION
  • Support the implementation of the Social Media Strategy
  • Coordination with local markets
  • Monitor content and quality check of all social media local versions (content governance)
  • Support on Social Media Capabilities
  • Markets trainings (on processes and capabilities) REPORTING & ANALTYICS (with the support of the social analyst)
  • Measure, analyze and report on quantitative and qualitative metrics
  • Global Content Performance
  • Monitor and identify social media relevant trends

Skills:

  • English writing skills
  • Perfect Knowledge of all social media platforms: Instagram, Facebook, Twitter, Linkedin, Snapshat…
  • Knowledge of a social platform management (Sprinklr)
  • Strong Communication and organization skills
  • Knowledge in watchmaking Education/Profile
  • Degree in High business school
  • Successful experience of minimum 2 years at a similar position or in a communication/digital agency
  • Dynamic, Passionate, Curious
  • Good Interpersonal skills and team spirit
  • Fluent in English

For further information and to apply>>

 

By | September 25th, 2017|Careers|0 Comments

Digital Communications Manager – PMI Lausanne

The Digital Communications Manager role is open in PMI’s headquarters in Lausanne. This role is ideal for a seasoned communications and digital-savvy professional with experience managing owned and social media channels and with the creativity and drive to innovate.

Responsibilities include:

  • Acting as the product owners for the corporate website
  • Managing the corporate website, including the overall governance & processes, content, technical, design, and reporting & analytics workstreams
  • Developing and implementing a comprehensive editorial calendar for the corporate website aligned with the global corporate communications strategy
  • Identifying opportunities for multi-channel publication on owned, social, and earned media • Establishing and analyzing qualitative and quantitative key performance indicators
  • Ensuring the corporate website meets visitors’ expectations by analyzing insights from listening and monitoring and keyword research and A/B testing
  • Liaising with internal stakeholders representing the various functions, markets, and subject matter experts, including senior management
  • In cooperation with the Information Systems team and remote partners, ensures the appropriate level of security and compliance for the corporate website
  • Managing a team of in-house and external specialists to deliver on the various workstreams • Briefing and managing agencies for the development of design, technical, and content-related projects

Skills and experience required:

  • Bachelor degree or equivalent in communications or relevant study, Master’s Degree is an asset
  • Experience with rich media production, user interface and design, digital production, and publishing
  • Knowledge of SEO best practices & ability to turn insights into actionable strategies to increase findability, reach, and impact
  • Experience with, and knowledge of, social media platforms, digital asset management tools, analytics tools, and content management systems
  • Experience in a leading communications role preferably for a publicly listed company with a proven track record with digital and social media
  • Native-level English speaker or fluency in English with superior written and oral skills, other languages an asset
  • Program Management, ability to manage and lead strategic communications programs

For more information, see www.pmi.com and www.pmiscience.com.

By | September 25th, 2017|Careers|0 Comments

How to run your business around your family

With a large number of our members working independently and many more balancing their work around a family, we thought you’d enjoy the tips shared in this article would resonate with many of you.

In this article, 8 Female Business Owners Share How they Work Around Their Family …and stay sane!

The result is an inspiring read that is packed full of great tips and ideas.

Enjoy!

 

By | September 22nd, 2017|Other events|0 Comments

Practical workshops – Geneva – film-making skills and techniques – October 2017

True Heroes Films is running two 2-day practical workshops in October to teach film-making skills and techniques.

The training is designed for human rights and humanitarian staff and freelancers wishing
to film their own interviews and footage and produce the elements needed for short, simple films.

Module 1 (16-17 October) will get participants off the ground filming and directing their own interviews
Module 2 (18-19 October) participants will learn how to film well framed, editable shots and sequences and create a narrative.

Expect lots of practical exercises! Cameras provided (or bring your own)

Possibility of taking either or both modules.
Cost 2 days 400 chf
4 days 650 chf
Place: CAGI, Geneva

More information or to register: 
or contact jo@trueheroesfilms.org

By | September 20th, 2017|Other events|0 Comments

Senior Communications Officer – International AIDS Society (IAS), Geneva

The International AIDS Society (IAS) is the world’s largest association of HIV professionals, with members from more than 180 countries. IAS members work on all fronts of the global response to AIDS, and include researchers, clinicians, policy and programme planners and public health and community practitioners on the frontlines of the epidemic.

Details of Employment:
The Senior Communications Officer position will be based in Geneva, Switzerland and report to the Senior Manager, Communications. The position is full-time and open-ended to start as soon as possible.

Purpose of the Position:
The incumbent will play a senior role in the communications team, leading the strategy, writing and content production for the organization. We are looking for a savvy, seasoned, strategic communicator with a strong understanding of the scientific and political field of the HIV/AIDS and/or global health space.

Main Responsibilities: 

  • Lead development of IAS content, including op-eds, blogs, speeches, press releases and publications;
  • Generate compelling content that can be used across all channels and platforms to highlight IAS’ membership work and perspectives;
  • Provide leadership guidance, policy analysis, briefs, and strategic guidance to advance the IAS programme and advocacy portfolio;
  • Guide and execute communications strategies that support and advance the work of IAS;
  • Stay up to date on relevant political and research shifts in the field to navigate and position the IAS appropriately;
  • Manage editorial planning and prioritization across all IAS departments, including all IAS programmes and conferences;
  • Translate highly scientific materials to be easily understood across audiences, including development of key messaging;
  • Write, edit and manage internal approvals of communications content, including press releases, statements, emails, blog posts and publications;
  • Manage media monitoring and reporting to identify opportunities, track communications impact, and support overall brand management of IAS;
  • Manage relationships and agreements with external partners and suppliers while maintaining timelines;
  • Develop and manage external relationships and partnerships for strategic communications and marketing activities;
  • Oversee all media logistics for IAS conferences, including media registrations, press conferences, media briefings, speaker outreach and on-site management;
  • Support media relations, contacts management, outreach lists and media materials;
  • Support social media content development in collaboration with the IAS Digital Producer.

Academic Qualifications: 

  • Advanced university degree (Master’s degree or equivalent degree) in communications, journalism, public policy, public health or related field or a first-level university degree in combination with communications experience.

Work Experience: 

  • Advanced experience working on communications, policy and/or advocacy in HIV/AIDS research or global health more broadly;
  • Background working on scientific research issues;
  • Experience leading communications efforts for high-level events;
  • Demonstrated experience working in an international context.

Skills/Competencies: 

  • Must have a firm understanding of the HIV/AIDS and/or the global health landscape;
  • Technical and scientific knowledge of HIV/AIDS is a strong plus;
  • Comfortable presenting to leadership and public audiences about the communications work of the IAS;
  • Excellent written and verbal communications skills; a demonstrated ability to create persuasive and clear communications in all forms, for a variety of audiences;
  • Strong organizational skills, coordination skills and ability to multi-task;
  • Ability to manage multiple projects simultaneously with meticulous attention to detail and tight deadlines;
  • Knowledge of relevant international and domestic broadcast media, a keen sense of what makes and shapes the news, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters;
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities;
  • High-energy self-starter who can operate with minimal supervision but also knows when to ask for counsel;
  • Ability to work well as a team member, as well as work independently.

Languages: 

  • Native English or full professional proficiency is a requirement;
  • Knowledge of other languages is an asset.

How to apply:
Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org. The applications will be selected on a rolling basis. Please note that only shortlisted candidates will be contacted.

 

For a full description of the position and to apply >>

By | September 16th, 2017|Careers|0 Comments

Seminar: Censorship and Democracy, Geneva – 13 September 2017

webster event

Webster University in Geneva is holding a seminar on “Censorship and Democracy” with guest speakers Dr. Silvia Angeli, University of Westminster and Hélène Sackstein, Reporters without Borders.

13 September 2017
18h30-19h30
Webster University, Geneva

Further information>>

By | September 11th, 2017|Other events|0 Comments

American International Women’s Club in Geneva:

AIWC logo

Information from the American International Women’s Club in Geneva:

Are you new to Geneva or interested in learning more about the American International Women’s Club? Then we invite you to attend our next monthly Welcome Coffee. These casual events are a great way to learn about the AIWC’s 40+ activities, special events, excursions and community service projects. We also serve coffee and home-baked treats. We look forward to meeting you!

Our Welcome coffees are usually the second Wednesday of the month at our Clubrooms from 10:00-12:00 with the program starting at 10:30. 

Further information>>

By | September 11th, 2017|Other events|0 Comments

Female Wave of Change Event

The Female Wave of Change event in the Netherlands this month will feature an impressive line-up of speakers sharing the latest thinking and insights relating to leadership and women’s empowerment.

The event aims to ignite a wave of new opportunities by inspiring women worldwide to connect, share knowledge and create a new future.

Amongst the line-up will be Geneva’s own female wavemaker, Bonnie Fatio, founder of AgeEsteem and Inspired Women Lead.

If you want to be inspired by the latest leadership thinking you can find out more about the event through the Female Wave of Change website or watch the event via the Female Wave of Change Facebook page.

 

By | September 7th, 2017|Other events|0 Comments