One of our GCN Members, Lesley Lawson Botez, has just published her first book- Holding Out for a Hero – Five steps to marriage over 40!.
A book signing is scheduled for the 14 February 2015 from 15h30 onwards at the Payot bookstore, Chantepoulet, Geneva.
The book can be purchased at Payot and online at Amazon>>
The annual Lift Conference is coming up next week. Don’t miss out on the special 10th anniversary event. Lift15 will be offering an exclusive program, full of super-rich, rather intimate sessions in an interactive break-out format. Participants from over thirty countries will enjoy taking a break from the all-day plenary preaching format and explore the future of innovation, out of the conference room. Recognised amongst the top 5 innovation and entrepreneurship events in Europe, Lift15 will take place in Geneva on Feb 4-6 2015. Join an international and diverse community for 3 days of talks, masterclasses, workshops, creative events and social gatherings.
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Discover the Program
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Speakers Twitter List
Alexander Rose, executive director of the Long Now foundation, designer of the 10’000-year clock, will help us see the future (and past) in a new perspective. After his talk, Alexander will be joined on stage by Jobst Wagner, owner of a vast European family business, for a debate on “Switzerland in the Long Term”.
Sophia Lin, founder of Shanghai-based Make+ art and technology program, advocating for crossover collaborations between artists, designers, engineers and scientists. At Lift15 Sophia will run the masterclass on makers in China, supported by swissnex Shanghai.
Xavier Damman, co-founder of Storify.com, the largest social media curation platform used by top publishers, brands and organizations around the world and acquired by Livefyre in 2013
Joining speakers like Frederic Jacobs, co-founder Open Whisper Systems who just made the news by partnering up with Whatsapp for encrypting all their messages by default and Adrian Hon, author of “A History of the Future in 100 Objects”
We are pleased to announce our first workshop day of 2015. Four one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.
Workshop day – Friday 6 March 2015 in Geneva – featuring all four workshops
(Note: you can only attend one workshop in the day!):
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Date: Friday 6 March 2015
Time: 09h30 – 16h30
Location: Centre International de Conferences Geneve (CICG),17 rue de Varembé, 1211 Geneva
Workshop 1: Engaging with your audiences (Daniel Lutz)
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
More information >>
Workshop 2: Advanced social media (Lukasz M. Bochenek)
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>>
Workshop 3: Writing for the web (Melitta Campbell)
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>
Workshop 4: Protecting your digital identity (Stephane Koch)
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
More information >>
100% of participants from our last workshops said they would attend again, according to our post-workshop survey:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”
We would like to thank the International Electrotechnical Commission (IEC) for facilitating the venue location for us.
We are pleased to announce our first workshop day for 2015 which will take place on Friday 6 March 2015. All GCN members receive a 20% discount on the entry price.
Four one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.
Workshop day : Friday 6 March 2015 at the Conference Centre (CICG) in Geneva – featuring four workshops (Note: you can only attend one workshop in the day!):
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva
Public transport from Cornavan main railway station : Bus n°5 : Bus stop “Vermont”, Bus n°8 : Bus stop “UIT”, Tramway n°15 : Stop “Nations. Public transport from the international airport : Bus n°5 : Bus stop “Vermont”, Bus n°28 : Bus stop “Nations ”
Workshop 1: Engaging with your audiences
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
Workshop 2: Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
Workshop 4: Protecting your digital identity
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.
The latest State of the Sector report has just been published, providing an industry-wide census on the challenges internal communicators are facing – and where their focus will be over the coming months.
Now in its sixth year, ‘State of the Sector’ investigates core processes and practices, including channel use, and explores the impact of new and emerging technologies like Enterprise Social Networks and apps. This year’s report also includes 10 recommendations for those in the profession.
HAPPY NEW YEAR!! We hope 2015 started off well for you and are to announce our first event for this year:
Lunchtime seminar – complying with the laws of online communication in 2015: is it possible and does it matter?
Date: Friday 23 January 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 20.- per person includes drinks and snacks – payable at the door.
Online contracting, data protection and privacy, hacking, unfair marketing and targeted advertising, consumer laws and cookies, copyright infringement, social media: the online world is crowded with obscure, sometimes obsolete and complex regulations. Are such regulations efficient ? Is it even possible to do business online today without breaching the law ?
Michel Jaccard will speak about the difficult task of assessing and managing the legal risks associated with online activities, and share his substantial experience in supporting fast growing businesses and global brands navigate with the rules of law in an ever changing environment.
Places are limited due to the venue size, so please register early for the event.
About the speaker: Michel Jaccard, founder and partner at id est avocats, a corporate and technology law firm, has been practicing as a lawyer in the field of online communications, intellectual property, unfair competition and data protection and security for more than fifteen years in Switzerland and in the United States. He founded his own boutique law firm three years ago to assist entrepreneurs, startups, global brands and leading SMEs better understand the legal landscape in advanced technologies and support the growth of innovative business models. He has taught corporate, IP and IT law at several Swiss universities for several years and regularly gives lectures in Switzerland and abroad in the field.
We look forward to seeing you there.
At the close of another year we gratefully pause to wish you a warm and happy Holiday Season Wishing and a good start to the new year.
See you at our next GCN lunch seminar on 23 January 2015. Details to follow soon.
Melitta, Glenn, Patricia
Four new job opportunities are now online on our Careers page:
Nestle Research Programme Communications Lead – Lausanne
Communication Internship – Cereal Partners Worldwide – Lausanne
Global Brand PR Manager – Cereal Partners Worldwide – Lausanne
Internal communication unit traineeship – ICRC – Geneva
Good luck!
A private association that organizes conferences and meetings for its members in Europe, North America and Asia is looking for a part-time Administrative Assistant (60% with possibility for growth) in its Geneva office. Part of a small team that includes executives in multiple locations, the Administrative Assistant will be responsible for supporting a senior executive, managing the organization’s membership database and helping ensure end-to-end execution of high quality meetings and conferences.
The ICRC in Geneva is looking for a Head of Digital Communication.
Minimum length of assignment: 3 years (extendable)
Starting date: January/February 2015
The Digital Communication Unit (CIM_COM_DIGITAL) drives, supports and supervises ICRC’s efforts to produce digital content, share information, give access to services and interact with external audiences through a variety of online platforms – including web sites (among which www.icrc.org in seven languages), blogs, social networks (Facebook, Twitter, YouTube, etc.), and mobile applications for tablets and smartphones.
For further information check our careers page or the ICRC site.
