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So far GenevaCom has created 1070 blog entries.

Online event: Building trusted relationships at work – 9 February 2022, 12h00-13h00

Dear communicators,

We are pleased to announce our first event for 2022, hosted jointly with the Basel Communicators Network:

Stephen Welch, FRSA and Director of Archetypical Ltd. will introduce us to the three key elements of Trust, using the “Trust Equation”. This 1-hour session will be a modified version of a workshop he has developed for senior executive teams, to help them build trust and improve organizational effectiveness. By attending this session, you will learn the approach and be able to apply it to create your own success.

Date: Wednesday  9 February 2022
Time: 12h00-13h00
Register here>>

By | January 15th, 2022|Other events|0 Comments

Marketing & Communications Coordinator (50%) – Freesuns, Vaud

Freesuns designs, manufactures and installs beautiful and powerful solar roof tiles for residential, commercial and heritage buildings in Switzerland. We are looking for a Marketing Co-ordinator to create content and drive our Marketing Communications to increase the awareness of solar roof tiles with our target customer segment and with our installation partners.
You would be hands-on in creating our marketing content, generating well-qualified sales leads and supporting our sales team. We are looking for someone with good design skills who can create beautiful imagery, sales materials, videos, social media posts and any other marketing content to build our brand.

Key tasks:
• Develop a range of marketing communication assets with a focus on high quality digital materials such as imagery, infographics and videos which showcase the unique value of Freesuns roofs
• Develop a clear branding strategy and build our brand awareness in the appropriate channels
• Develop and execute a social media strategy by generating content and updating it to our web site and managing our social media sites
• Promote our brand and products through appropriate Public Relations activities, working with journalists and other stakeholders
• Write content for brochures, product catalogues, submissions and other marketing assets
• Use appropriate software tools to create a library of marketing assets such as sales presentations, brochures, sales proposals, imagery etc
• Work with specialists such as video editors and photographers to ensure we have exceptional content
• Execute lead-generation campaigns to generate appropriate sales leads
• Handle incoming leads and other enquiries to qualify opportunities for the sales team
• Whatever else needs to be done to help grow the Freesuns business

Your skills will include:
• A flair for elegant design enabling you to create beautiful marketing materials which reflect our brand positioning as a premium product
• Demonstrated track record of developing marketing assets yourself with strong technical skills in appropriate software tools such as the Adobe suite
• Familiarity with using social media to build a brand profile
• Some training or work experience in either Marketing Communications, Art, Industrial Design, Photography, Graphic Design or related fields
• Excellent verbal communication and content writing skills in both French and English. German language skills would also be an advantage.
• Previous experience in Business-to-Consumer marketing would be highly favourable

Your personal characteristics will include:
• A positive, can-do attitude and willingness to take on any task
• A clear sense of personal responsibility and accountability
• Self-motivation and a strong work ethic
• Excellent organizational skills
• Ability to work closely with others to achieve an outcome

This position will commence at part-time at 50% and may scale up to full-time as our business grows.
If you are interested in this opportunity, please send us your resume including some examples of your work to jobs@freesuns.ch

 

By | December 17th, 2021|Careers|0 Comments

Communications Graduate Assistant – The International AIDS Society (IAS) Geneva

About the IAS:  IAS the International AIDS Society – leads collective action on every front of the global HIV response through its membership base, scientific authority and convening power. Founded in 1988, countries. Working with its members, the IAS advocates and drives urgent action to reduce the International AIDS Conference, the IAS Conference on HIV Science, and the HIV Research for Prevention Conference.

The IAS promotes and in vests in HIV advocacy and research on key issue areas through our strategic programmes, initiatives, and campaigns that advocate for urgent action to reduce the global impact of HIV, including increased investment in HIV cure research; optimizing treatment and care for infants, children and adolescents with HIV in resource   – limited settings; preventing and treating HIV – related co – infections; and expanding access to prevention, treatment and care for key populations vulnerable to HIV acquisition such as men who have sex with men, people who inject drugs, sex workers and transgender people including protecting their human rights by combatting punitive laws and discriminatory policies.

More information on IAS can be found at www.iasociety.org .

Details of Employment:

The Communications Graduate Assistant    will be based in Geneva, Switzerland. The position will report to the   Senior Communications Officer   Content and will also work closely with the Senior Communications Officer – Engagement . The position is full – time and fixed – term to start in February 2022 until August 2022.

This position is intended for    recent graduates and paid at the Geneva minimum wage      .

Purpose of the position :

This is a graduate entry – level position to support the Senior Communications Officers within the Communications and Public Affairs department.

Working across a wide range of priority areas, including IAS strategic communications, conferences and campaigns, the incumbent will provide day-to-day administrative support, coordinate the development of communication materials, and      support the delivery   of communications objectives for AIDS 2022, the 24th International AIDS Conference . This is an exciting role for a creative self – starter looking for a challenging yet rewarding role in an international NGO with a long standing reputation for excellence.

Main responsibilities:

Content coordination

  • Coordinate and support the development of communications materials, such as press releases, video, web content and email newsletters
  • Conduct research and fact check content, including scientific references in communications materials
  • Provide support in tracking requests to design agencies
  • Suppo rt media monitoring, to include tracking of select issue areas on a daily basis and sharing with the rest of the team to ensure that the department is aware of the latest debates

Conference logistics

  • Day- to – day management of the media inbox
  • Coordination o f media registrations, media scholarships, third – party press conferences and all in – person and virtual media centre logistics
  • Liaison with and management of deliverables for media partners
  • Coordination of supplier contracts and deliverables

Administrative   support

  • Provide logistical support for special projects and campaigns, such as the HIV unmuted podcast series, led by the Communications and Public Affairs department

Perform additional tasks as and when requested by the Senior Communications Officers.

Academic qualifications:

  • Recently graduated with a university degree in public health, public policy, international development, communications, journalism or related

Work experience:

  • Ideally,  previous internships and/or experience in administration, research and/or communications especially within global health would be a distinct

Skills/competencies:

  • Excellent written and verbal communications skills
  • A passion for research and an analytical mind
  • Ability to support multiple projects simultaneously with meticulous attention to detail
  • Creative thinker with high – energy and a positive can – do attitude
  • Ability to operate with minimal supervision but also know when to ask for help
  • An understanding of HIV and/or the global health landscape would be an

Languages:

  • Excellent English language communication skills, both written and oral (full professional proficiency); knowledge of other languages is an asset.

For further information and to apply, click here>>

 

 

By | December 3rd, 2021|Careers|0 Comments

3 December 2021 – search engine optimization

With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.

 

Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.

 

Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge

 

Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
By | November 25th, 2021|GCN lunch events|0 Comments

Online event: 3 December 2021 – Growing your digital presence with search engine optimization

We are pleased to announce our next online event:

 

With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.

 

Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.

 

Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge

 

Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
By | November 25th, 2021|News|0 Comments

Communications Intern – European Broadcasting Union (EBU) Geneva

Principal responsibilities

The Communications Intern will provide support for a wide range of communications’ tasks, working under the direction of the Senior Communications Officer for EBU Media. These will include maintaining and updating media lists; distribution of press releases; uploading of articles to ebu.ch; researching photographs; liaising with the press cuttings service; drafting posts for social media; researching social media handles; creating impactful analytics to demonstrate the work of the team/EBU. This role is varied. As an example, in a single day the incumbent might be researching media contacts for a particular story, finding facts to include in an article, making some simple infographics, uploading videos to YouTube or looking at TikTok to get some promotional ideas.

Skills and experience

Do you have:

  • Excellent communication skills, written and verbal, particularly in English
  • Experience working with website CMS – not coding necessarily, but updating web copy a definite plus
  • A genuine and demonstrable interest in the media – from print and online to podcasts, TV and radio programmes.
  • Experience of social media platforms, either in a work environment or personal capacity is a definite plus. As is an interest in video – shooting and editing – and photography
  • A positive attitude and cheerful disposition.  Keen to learn and develop – and also to support the department as required.
  • Ability to work in a busy environment and remain calm and focused. Is up to date with current affairs and new trends. Good team worker. Champion of diversity and difference.

Education –  In the process of completing a diploma – an internship agreement is required                            

About the EBU

The European Broadcasting Union is the world’s foremost alliance of public service media, representing over a hundred organizations worldwide. Every single EBU’s employee strive to secure a sustainable future for public service media, provide our Members with world-class content through the Eurovision and Euroradio brands, and build on our founding ethos of solidarity and co-operation to create a centre for learning and exchanging.

Click here to see the full post description and to apply>>

By | November 3rd, 2021|Careers|0 Comments

Paid Intern – Database Administrator for the International Seed Federation, Nyon, Switzerland

THE ORGANISATION
The International Seed Federation (www.worldseed.org) is based in Nyon, Switzerland. As the voice of the global seed sector, its mission is to facilitate the international movement of seed and promote plant breeding innovation; to mobilise and represent the private seed sector at a global level; to inform its members of developments that may have an impact on the business and to promote the interests and raise the profile of the seed sector. ISF engages with stakeholders and international organizations in pursuit of its vision of “a world where quality seed is accessible to all, supporting sustainable agriculture and food security”.

VACANCY
ISF seeks a highly-motivated Database Administrator whose primary role is to support the team in optimizing ISF’s database of contacts and recipients of its various communications.
This is a 4-month internship offering a flexible role within a small and dynamic team – both full time and part-time candidates are welcome as long as the candidate can be present in the Nyon office at least 2-3 times per week. (S)he will report to ISF’s Communications Manager.

KEY TASKS
• Work with the Communications Manager, Membership Engagement Manager and Events Coordinator to identify, clean, and organize the mailing lists relevant to ISF’s work
• Update and integrate existing mailing lists and databases, according to the communication needs of ISF
• Optimize the ISF database of contacts for current and future use

DELIVERABLES
• Before the end of the internship, you should be able to deliver an updated and logically organized (set of) mailing list/s for ISF

SKILLS / BACKGROUND
• Currently enrolled in a University
• Organized, versatile and systems-minded
• Proactive and has the ability to problem-solve; able to present ideas for discussion and provide recommendations
• English proficiency
• Knowledge of mailing lists and database management tools desirable
• Candidates should hold working rights in Switzerland
• The position will be open until 30 November 2021. Send a resume and a cover letter to Francine Sayoc, Communications Manager, International Seed Federation at careers@worldseed.org
• Applications will be reviewed on an ongoing basis and the position shall remain open until a suitable candidate has been engaged.

Target starting date: 10 January 2022

By | October 12th, 2021|Careers|0 Comments

Social media intern (paid) – IATA Geneva

Employment Type: Internship
Contract Duration: 6 months

About the team you are joining:
Reporting to the Head, Corporate Communications, Europe & DDG, you will enhance the Communications team’s social media capabilities by offering social media analysis, listening, and creation of social media assets.

What your day would be like:
You will support IATA’s Corporate Communications social media activities, including:

Reporting analytics of IATA social media channels;
Social listening, monitoring online debate and working with the CC team to respond;
Creation of social media content to support the Corporate Communications Team.

We would love to hear from you if:
You are an effective team player, comfortable in a multicultural work environment.

Required:

You are a recent University graduate in Communications (within one year of graduation) or a related field of study with excellent communication and analytical skills;
You have experience with social media analysis, social listening and social media impact evaluation;
You have experience creating memorable social media posts tailored to multiple channels;
You have native or highly proficient English speaking and written skills.
Advantageous:

You have experience in video production/editing (Adobe Premiere Pro / Adobe After Effects / Final Cut Pro / Apple Motion);
You have knowledge of any other language it would be an asset.
Travel Required: No

Apply here>>

By | September 7th, 2021|Careers|0 Comments

Spotlight Seminar: Communicating Risk

Date: Friday, September 24th 2021

Time: 13-14h (CEST)

Online Event: The Zoom link will be shared with registered participants

Registration: Click HERE to register

Risk communication can be risky. Declining trust in authorities and in the media and the exponential increase in misinformation we are exposed to has led to communication fatigue and confusion. COVID-19 has illustrated the challenges to communicate clearly and effectively when the risks are not fully known and evolving rapidly.

And yet, it has never been as important to communicate on risk to inform decisions that affect us as individuals and communities – in areas such as health and the environment that fundamentally shape our lives.

In collaboration with the Geneva Communicators Network, this seminar explores the increasing challenges of communicating on risk in uncertain times. It also presents the best practices to communicate risk effectively to build trust and encourage informed decision-making and positive behavioural change.

Speakers:

Frédérique Tissandier, Director of Communications of the Hôpitaux Universitaires de Genève

Dr Glenn O’Neil, Founder of Owl RE, Research and Evaluation Services and Geneva Communicators Network,  Adjunct Professor, MA in Communications Management, Webster University Geneva

By | September 7th, 2021|Other events|0 Comments

Online event with Basel communicators; 18h00, 1 September 2021

Please join us for this online event with the Basel Communicator’ Network:

Wednesday 1. September at 6pm
Discussion: CDC COVID Communication Strategy Slides

We have a timely and extremely interesting topic for our next meeting – We will review an actual COVID communications strategy slide deck from the US Center for Disease Control and Prevention. The slides outline the challenges posed by breakthrough COVID infections and declining vaccine effectiveness, and how they impact the CDC’s comms strategy.

The CDC Comms Strategy presentation, obtained by the Washington Post, offers us a unique opportunity to observe expert scientific and crisis communications strategy, AND conduct the thought experiment of putting ourselves in the role of advisors to Alain Berset and devising our own COVID comms strategy, given the latest information.

See you on Wednesday for what is sure to be a fascinating discussion: register here>>

By | August 30th, 2021|News|0 Comments