The International University in Geneva and  Geneva Women in International Trade  have the pleasure to invite you to a roundtable:

“Marketing Masterclass: Can branding be a bridge between the corporates and the international organisations? “    

When: Thursday 1 October 2009, 6 p.m.

Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216

 “A mini-revolution is taking place among international and non-governmental organizations that are borrowing marketing strategies normally used in the corporate world to build stronger brands and partner more effectively with industry. What appeared to be a savvy trend before the current economic turmoil may now become a financial necessity. How can these two worlds with seemingly different agendas best maximise these new “partnerships”? Our panel brings together experts in marketing and communications who will share their insight, methodologies and provide practical examples.”

Panel members: • Sue Mizera, Managing Director, Young & Rubicam Brands
• John Kidd, Head of Global Communications, International Union for the Conservation of Nature (IUCN)
• Amanda Seller, Head of Private Sector Fund Raising, United Nations High Commissioner for Refugees (UNHCR)
• Nada Dugas, Associate Director, Procter & Gamble,External Relations Baby Care, EMEA

Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77

Entry fee: 35 CHF (25 CHF for GWIT, GCN and IUN Alumni) with 5 CHF donated for every entry to the Room to Read project

Agenda:
6.00 p.m.       Welcome
6.30 p.m.       Presentations followed by discussions
8.00 p.m.       Cocktail and networking

Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77

For further information, please consult the roundtable flyer (pdf):
http://www.iun.ch/common/doc/en/Marketing_Masterclass.pdf