First ever use of video in a print advert

For the first time in a print publication, ‘Entertainment Weekly’ in the US put a small video screen on one of its pages.

Developed in partnership with Americhip, the magazine’s September issue contains the first ever VIP, ‘video in print’, editorial/advert, which plays previews of CBS’s autumn line-up and includes product placement for Pepsi Max.

The digital display plays full-motion video at a crisp resolution with equally good audio quality (albeit minus a volume control). It works like an audio greeting card; opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.

Magazines featuring the ad will have a limited distribution in New York and Los Angeles – so it may be some time before we see anything of this kind in Europe – if it proves a success.

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Melitta

By | July 30th, 2010|Other resources|0 Comments
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iPad and Kindle Reading Speeds

According to new research by Jakob Neilsen, the new wave of electronic book readers have faster reading speeds than those that have gone before them. They are also significantly better than reading from computer monitors, thanks their higher-resolution screens and more natural and comfy reading position.

Many companies are betting big that electronic book readers, such as iPad and Kindle, will be one of the main ways people read long-form text in the future. But are they as good as books?

They do have several benefits, not least the ability to make an library of books portable, but the Neilsen study found that reading speeds are still slower than print.

So will they take over from the printed word? Only time will tell.

More about the Jakob Neilsen study >

Melitta

By | July 21st, 2010|Other resources|0 Comments
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Big thanks for the Geneva web summer BBQ

Many thanks to Craig and the Geneva Web Group for inviting all the Geneva Communicators to their annual summer BBQ last night – a great time was had by all in attendance.

The Geneva Communicators Network will be back after the Summer break with more activities and events – emjoy the sun!

By | July 14th, 2010|Other events|0 Comments
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