Following on from my earlier post about iPad and Kindle reading speeds where the question was asked: ‘Are they as good as books?’, a new survey by the NPD Group may have come up with an answer.

While the survey found that the top three uses for the iPad are surfing the web, checking e-mail and playing games, rather than reading books, it also discovered that 20% of owners use their iPad in bed – suggesting that the iPad could be as good as curling up with a good book.

One thing is certain, the way people interact with technology and use it to communicate is changing. With increasing numbers of people leaving the desktop for the sofa, coffee shop, park bench and even bed there could be an interesting set of new challenges ahead for the communication profession.

Melitta