Leaders must communicate with depth and care, says new report

The Employee Engagement Report 2011, which explores global workplace attitudes, revealed that trust in executives has a stronger correlation to employee engagement than trust in immediate managers. Half of employees who trust senior leaders are engaged compared to 40% of those who trust their direct boss and 33% of the North American workforce overall.

These findings are consistent with pre-recession findings. Highlighting that trust in leadership is an important factor in achieving high levels of engagement.

It’s harder to build trust with people who you rarely see or have never met, explained Christopher Rice, CEO of BlessingWhite, the consultancy responsible for the survey. “Most immediate supervisors and managers can demonstrate trustworthiness in their daily actions and become known beyond their titles. Executives don’t have that luxury. The workforce scrutinizes what they do see and hear – and will draw the most unexpected, unfortunate conclusions if leaders do not communicate carefully.”

The authors of the report, urge business leaders to demonstrate consistency in words and actions, communicate often and with depth, and create a culture that drives results and engagement.

For more information, download a copy of the report >

Melitta

 

 

By | February 24th, 2011|Other resources|0 Comments
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CIPR launched a guide for using statistics in communication

Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.

In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.

You can download a copy of the guidelines via the CIPR website >

Melitta

By | February 22nd, 2011|Other resources|0 Comments
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World’s First Press Release Search Engine Launched

A new search engine dedicated to seeking press releases has been launched.

PRFilter, said to be the first press release search engine, indexes thousands of releases each day and is designed to save journalists and bloggers time.

Results are ranked based on a combination of relevance to the terms searched for and the number of people PRFilter’s patent pending Active Interest Technology considers a release to be relevant to. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked.

Adam Parker, chief executive of RealWire, the company that developed the application, said: “In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.”

Melitta
By | February 18th, 2011|Other resources|0 Comments
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Feedback for a book on Internal Communication in a 2.0 world

The world 2.0 is ever growing and little by little many companies are starting to use their tools and principles to manage their internal communications. A new book written by Alejandro Formanchuk in Argentina shares ideas and experiences about these issues. It is titled “Internal Communication 2.0: A Cultural Challenge”. This is a first version and Alejandro is looking for constructive feedback from fellow communicators.

If you are interested, you can download a free version here .

Alejandro Formanchuk is the President of the Argentinean Association of Internal Communication. He is the CEO of Formanchuk & Asociados, a communication consulting company. He teaches at the UBA and taught in more than 20 universities in the region and is an international speaker and has given conferences in Argentina, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela. Alejandro has a Bachelor in Social Communication with an Honors Diploma granted by the University of Buenos Aires (UBA).

By | February 13th, 2011|Other resources|0 Comments
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Communicators need to enjoy Social Media, new report says

Last year communicators across Europe, including GCN members, took part in a survey to discover how Social Media is affecting our daily work and the challenges and opportunities it presents.

1383 professionals from 30 countries participated in the survey,  jointly conducted by the European Association of Communication Directors and the University of St. Gallen.

And now the results are in, here is a summary:

  • Most communicators have some experience of working with Social Media as they are increasingly involved in tasks such as agenda setting, media monitoring or building stakeholder relationships.
  • A quarter of practitioners are very versed and engaged in Social Media.
  • While many practitioners find Social Media useful and relevant, it is often superiors who drive their use in the workplace.
  • Levels of engagement in Social Media reflect levels of confidence communicators have in using these new applications and platforms. With those with little engagement being the most skeptical. Those actively involved tend to be more satisfied with their jobs.
  • More than half of those surveyed showed signs that the pressure of adding Social Media to the communications mix is leading to overload and stress.
  • Most organizations lack relevant crisis and contingency plans.

The survey report concluded that learning to enjoy Social Media is a good coping strategy for the added stress it can bring and, with many organizations still experimenting with new media, now is a good time to take the leap and actively engage in the Social Web.

If you would like to know more, download the full survey results:
EACD Social Media Survey 2011.

Melitta

By | February 9th, 2011|Other resources|0 Comments
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New jobs posted

A new job opening has been posted on our Careers page:

Communications Manager, Better Cotton Initiative, Geneva
Web editor, ICRC Geneva
English translator/reviser, ICRC Geneva

 Good luck!

By | February 9th, 2011|Careers|0 Comments
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