Consumer power – a heartwarming tale

Back in May 2011, three-and-a-half-year-old Lily Robinson wrote a letter to UK supermarket chain Sainsbury’s, asking why its Tiger Bread was called that when it actually looks much more like a Giraffe.

The supermarket took the time to write back to Lily with a very personal response to her request, prompting her mother to post both letters on her blog. Through the power of social networking, Lily’s story went viral – even reaching my Facebook feed last week. In response, to the feedback Sainsbury’s has received following this, the supermarket has today announced that it’s actually changing the name of its bread to giraffe!

This story not only shows the power of social networks, but also the difference that the human touch can make. If Chris King, the customer service advisor that wrote the note, had not taken a few extra minutes to put together such a thoughtful and personal message, then this story would never have happened. The fact that the mother posted it on her blog shows just how rare these small details are in today’s communications.

If you would like to read more about this story or see the original exchange that lead to this development, click here.

Melitta

By | January 31st, 2012|Other resources|0 Comments

25 January event wrap-up – Your Voice as a Communications Tool..

Thank you to Maria Wilhelmsson for her inspiring talk at the GCN meeting on Wednesday 25 January (Your voice as a communications tool, are you using yours?), and to the Communicators who participated in the active session. We hope that you were able to take away a few good insights to improve your communication.

We have uploaded a few photos, visible on the left of this screen. If you don’t want your picture on the site, please send us an email.

For further information on Maria, her voice coaching and workshops in the region check her site: www.voximpact.com.

Look forward to our next event in the spring.

Melitta, Glenn, Patricia


By | January 29th, 2012|Other events|0 Comments

New Career Opportunities…

See our career page for the latest communication career opportunities in the region, including an exciting new position for a senior internal communications professional in the wealth management sector.

Current postions include:

  • Senior Internal Communications Business Partner, Geneva
  • Press & External Relations Manager, Lausanne
  • Communications Officer, Geneva
  • And two intern positions

Go to our Careers page >

Good luck!

By | January 24th, 2012|Careers|0 Comments

Startup week-end in Lausanne March 2-4, 2012

For those interested, the next Startup Weekend Lausanne will be held from March 2-4, 2012 at the Rolex Learning Center in Lausanne.

Anyone interested can attend and present ideas for new start up ventures in 60 seconds.  The favorites are then explored in different groups arranged by theme. Teams are between 4-10 people, and consist of about 50% technical people and 50% non-technical. You then spend the entire weekend getting advice from professional mentors, and building a proof of concept, demo, or sometimes even a finished product, to present in front of a panel of judges on Sunday night.

Most ideas are web & tech focused, but almost any new business needs a web, marketing, and business strategy regardless if it is tech centric.

The event will be held in French and English. That means you can present an idea and work all weekend in your preferred language.

For further information click here  or email: switzerland@startupweekend.org

By | January 19th, 2012|Other events|0 Comments

January lunchtime seminar – Your voice as a communications tool, are you using yours?

We are pleased to announce our first event for 2012:

Lunchtime seminar – Your voice as a communications tool, are you using yours?

Your voice is part of your identity. Based on your voice, listeners will make judgments about your status, credibility, like-ability and emotional state.

So, influence the way you sound and you will have more power over how you – and your message – come across.

In this interactive session, you will learn about the voice, how yours has developed and how to use it to its full capacity through exercises that will help you start developing a strong, vibrant and dynamic voice.
 
Date: Wednesday 25 January 2012
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.
 
Speaker: Maria Wilhelmsson is passionate about helping professionals find their authentic voice and getting their message across in a dynamic and powerful way. A trained singer and accomplished performer; Maria has always been fascinated by the impact of someone’s voice – and all the things that affect it. In her coaching, Maria blends her knowledge of the voice and performing arts with her 15 years international business experience to help individuals strengthen their professional and personal impact, helping them to excel in all their spoken communication and interactions. www.voximpact.com
 
Places are limited due to the venue size, so please register early for the event.
 
Register here for the event>>
 
We look forward to seeing you there.

Glenn, Patricia, Vincent, Melitta
*Location sponsored by the International University in Geneva.

By | January 11th, 2012|Other events|0 Comments