The EMScom Alumni Association and Burson-Marsteller Switzerland invite you to join the event “Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned”, an introduction to the EMScom Capstone consulting project, winner of the Burson-Marsteller Award 2012. Each year Burson-Marsteller Switzerland presents the Burson-Marsteller Award for Consulting Excellence during the EMScom Graduation Ceremony.
The award aims to honor the group with the EMScom Capstone consulting project of the highest academic standing. Recipients of the Burson-Marsteller Award exemplify the excellence for which the EMScom strives and the industry standards so highly valued by the agency.
The Capstone consulting project was carried out for Bonnier AB, an international media group headquartered in Stockholm, that at this time was facing the change into a digital world. A new kind of talent was required for this shift: the EMScom team was asked to raise Bonnier’s attractiveness for such digital talents. The team combined a classic employer branding approach with the storytelling methodology. The execution of the strategy made Bonnier one of the biggest climbers in the category “Young IT Talents” of Universum’s 2013 employer ranking.
The presentation will not only give an insight into the approach chosen and the solution presented to Bonnier, but also cover the implementation of the concept and lessons learned.
Date: October 16, 2014 at 18:00 hrs.
Location: Le Richemond Hotel, Geneva
Registration at: emscomalumnievent.axaco.se
Cost: CHF 30.-
Followed by networking apéro.
More information: www.emscom.usi.ch or at emscomalumni@usi.ch
