September 2014 – Page 2 – Geneva Communicators Network

From Chief Executive to Chief Engagement Officer: the examining the transitional role of CEOs in Internal Communication

From Chief Executive to Chief Engagement Officer: the examining the transitional role of CEOs in Internal Communication
By Linjuan Rita Men

In a recent interview with McKinsey & Company in April 2014, Richard Edelman used the term “chief engagement officer” to describe a Chief Executive Officer’s (CEO) new role, when discussing how today’s leaders can regain public trust. Rather than merely formulate policies, CEOs must step forward, meet communities both internally and externally, establish personal relationships, and genuinely listen to people’s concerns. I cannot agree more!

CEOs and their organizations are naturally linked together. CEOs, especially those who are also founders of their organizations, define corporate DNAs such as corporate character, mission, goals, purposes, culture, and values. For example, consider Apple’s innovative and ruthless culture under Steve Jobs and Facebook’s ‘hacker’ culture under the leadership of Mark Zuckerberg. From a public relations perspective, CEOs serve as the “face” and spokesperson of their companies, shaping their firm’s corporate image in the eyes of their external constituencies. Moreover, as the top leaders and symbols of power within an organization, CEOs can support and participate in communication programs, set the tone for internal communication, and create communication systems that can be managed effectively.

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By GenevaCom| September 5th, 2014|Other resources|0 Comments

World Public Relations Forum in Madrid – September 21 – 23, 2014

In case any Geneva communicators are interested, the World Public Relations Forum is taking place in Madrid on September 21-23, just after our upcoming Lunch event.

The World Public Relations Forum is the most important event about corporate communications and PR, where the best experts of the industry meet to discuss the present of the profession and redefine its future.

The conference offers professional development for all communicators, not only in terms learning from the most famous speakers around the world, but also because attendees have the chance to create themselves a global list of contacts in the field of communication and business.

For more information and to register, visit the WPRF website>>

By GenevaCom| September 4th, 2014|Other events|0 Comments

Genevacom special lunchtime seminar – 18 September 2014

We are pleased to announce our next lunchtime seminar, Three Challenges of Communication for Urban Planning in Geneva, which will be held on 18 September at a special location, the newly designed Pavillon Sicli on Route des Acacias in Geneva.

Date: Thursday 18 September 2014
Time: 12h30 to 14h00
Location:

Pavillon Sicli, route des acacias 45, 1227 acacias, Geneva
Transport: Tram 15 from Nations & Cornavin, tram stop Jacques Pictet-Thellusson, closest parking: P+R Etoile
Fee: CHF 20*.- per person includes drinks and snacks – payable at the door.

With the construction of the CEVA rail link and ten priority development projects, Geneva is undergoing a process of major urban change with the aim of developing housing and transport infrastructure while preserving its natural environment and quality of life.

Our fellow GCN member Vincent Lusser, who is in charge of communication of urban projects for the Department of Town and Country Planning, Housing and Energy of the Canton of Geneva, will present what he sees as the three main communication challenges of urban planning.

This GCN lunch-time conference, takes place within the framework of the “Quinzaine de l’urbanisme – les grands projets pour Genève”, presented by the Department of Town and Country Planning, Housing and Energy of the Canton of Geneva, the School of Engineering, Landscape and Architecture – Geneva (hepia), as well as professional associations and institutions active in the field of architecture, urban planning and construction (FAI, FAS, FBA, FMB, FSU, MA, SIA).

This will also give members an opportunity to visit the exhibition, which will open to the public from 16 to 25 September 2014. A detailed programme of public conferences and round table discussions will be available early September on www.pavillonsicli.ch.

We look forward to seeing you there!

By GenevaCom| September 3rd, 2014|GCN lunch events|0 Comments

Multicultural day in la Pastorale Geneva – 6 September 2014

The Geneva Welcome Center (CAGI) is organising a multicultural day at la Pastorale in Geneva on 6 September 2014.

Between 3pm and midnight, visitors can discover activities prepared by about sixty local and international associations. The objective of this event is to connect NGOs and the Geneva public.

The event will feature interactive activities, photo exhibitions, short cultural documentary films, and world music including a DJ who will liven up the evening with reggaeton rhythms.

Participants will be able to learn how an old mobile phone can be recycled, what it is like to be a plaintiff at the European Court of Human Rights, or to tape and bandage up a wound. They will also be able to taste a margarita, the popular cocktail made with Tequila, which celebrates the 40th anniversary of its designation of origin label.

For further information and a detailed program, visit the CAGI website>>

By GenevaCom| September 3rd, 2014|Other events|0 Comments

European Excellence Awards in PR and communications

The European Excellence Awards 2014, leading Awards in PR and communications across Europe will be held in Paris on December 4, 2014. Submit your entries by October 1, 2014.

The European Excellence Awards honour outstanding performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide range of industries from all across Europe, the Awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples of communication in Europe. With such a scope, the Excellence Awards ensure that achievements in all fields is acknowledged. For further information on categories go to the EEA website>>.

To apply directly>>