“Reputation is not something you manage, t’s the result of what you do”.
Dr Anne Gregory is Professor of Corporate Communication at the University of Huddersfield and current Chair of the Global Alliance, the world-wide body of over 60 national and international public relations associations which is a recognised NGO by the UN. During a recent visit to Switzerland, Dr Gregory addressed Swiss PR professional at the AGM of Prsuisse in Zurich. During her visit, Dr Gregory was interviewed by Marion Starck of Starck Public Relations. Below is an excerpt of the interview, with a link to the full article.
According to Anne Gregory, the PR profession is facing nothing less than a paradigm shift. In her presentation, Dr Gregory showed how over 80% of their organisations’ value is comprised of the sum-total of their intangible assets and how communicators should see it as their primary role to interpret and redefine the issues that surround them, thus enabling effective communication throughout their organisations.
