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Communications: A deafening silence

Article in the FT of Oct 09, 2006

Silence is golden. At least that is the view of many companies when it comes to sustainability and environmental management. However, with shareholders, activists and consumers increasingly focused on this, communications experts argue that silence is not golden – it is a dangerous strategy.

“A large number of companies are nervous about communicating in one area for fear of being a target for poor performance in another,” says Richard Aldwinckle, an independent consultant who works with Unilever. “They know traditional public relations methods are not the way, but they don't feel comfortable with what they should be doing to get the message out, so they don't do anything – and there is a great weakness here.” When a crisis does strike, companies with a reputation for responsibility will fare better.

By | November 29th, 2006|Other resources|0 Comments

New job posts

Three more jobpostings on the careers page from the jobpilot web pate (head of corporate communications at eBay, marketing at Sunrise, and communications for the watch industry).

Good luck,

Patricia

By | November 29th, 2006|Careers|0 Comments

New Job Opportunities

We’ve just posted on our careers page some new job opportunities in communications from ISO (International Organization for Standardization), UN High Commissioner for Human Rights and Nespresso – good luck!

Glenn

By | November 22nd, 2006|Careers|0 Comments

Report & Photos – Geneva Roundtable – 14 November 2006

We have just published a report highlighting some of the key points from the discussion at the IUN and GWIT Roundtable on the “Future of Corporate Communications” – plus some photos of the event. 

Patricia & Glenn

By | November 21st, 2006|Other events|0 Comments

3rd Media Networking Evening – Geneva

After the success of the first two media networking evenings in Geneva, Kevin and Sarah are planning the third evening for Wednesday 22 November, full details as follows:

Hi to all of those in the media industry here in Geneva: television, radio, print & web publishing, marketing, communications, public relations, film, video, etc.

I’ll be hosting the 3rd monthly Media Networking Evening gathering on Wednesday evening, November 22nd from 19:00-22:00. This will be for media industry professionals. All welcome: private/public sector, staffers and freelancers. Discuss the job market or just come and socialize.

Please only respond to my e-mail address below with the words Media Networking in the subject line. I’ll then provide you with the bar/lounge location.

Thanks. Look forward to seeing you there.

Kevin
kevin@inthespace.com

Glenn

By | November 20th, 2006|Other events|0 Comments

Feedback – Geneva Roundtable – 14 November 2006

Last night some 120 people attended the IUN and GWIT roundtable on the “Future of Corporate Communications”.  If you did attend, please complete the short feedback survey. A more detailed report will be posted on this blog in the next days, meanwhile here are some links following some of the points raised:

– there was a lot of discussion about social media: here is an interesting guide (pdf) that explains all the terms (wiki, blog, podcast, social bookmarking, etc) and the relevance for communications / PR.

Second life was discussed a lot (the above image is from this virtual world) – “What is this exactly?” was the question of many participants. This press article explains well how it works.

– and finally in my welcome presentation, I touched on the importance of evaluating communication activities – I had some question after asking my advice on evaluating corporate communications – if you are interested, there is plenty of information on my evaluation blog, intelligent measurement.

Glenn

By | November 15th, 2006|Other events|0 Comments

Final Update: Geneva Roundtable – 14 November 2006

Over 120 people have registered for the IUN and GWIT roundtable “The Future of Corporate Communications”, taking place tommorrow (Tuesday evening).

It’s not too late – you can still register online here – but be quick!

Hope to see some of you there.

Glenn  

By | November 13th, 2006|Other events|0 Comments

Citizen reporting in Geneva

There is a new website online GenevaLunch that mixes news from professional sources and citizen journalists – and all in English. If you are living in the Geneva region, there is a lot of information and news about what is going on.

Also for all the budding writers out there, they are looking for community reporters – could be your big break!

Glenn

By | November 10th, 2006|Other resources|0 Comments

PR, Marketing & Communications Blogs in Switzerland

For those who are interested, here is a list of blogs in PR, Marketing & Communications in the German speaking part of Switzerland (blogs are in German of course!) Note: two blogs are from the French side: ICAgency & Marketingetc.

 Patricia

View the original list and comments on the Swiss Metablog>>

By | November 9th, 2006|Other resources|6 Comments

LIFT – A conference on technology & communications

For those of you working in the field of communications and new media, there is a fascinating conference coming to Geneva in 2007- LIFT:

LIFT is a gathering of talented observers, explorers, and builders who discuss the current challenges and creative solutions presented by emerging technologies. LIFT is three days to face cutting edge business models, bold predictions, radical thinking, and get new ideas to inject into your own part of the planet.

The  conference was held for the first time this year and it was well worth attending (consult some of the 2006 presentations).

And it’s not costly: 295 CHF for 3 day programme, you can register online.

Glenn

Full disclosure: Geneva Communicators blog admits to being involved with the LIFT conference: Patricia is working on the editorial side and Glenn is working on the conference evaluation, which he did for LIFT 06 – and if you are really interested, read the LIFT 06 evaluation report online.

By | November 6th, 2006|Other events|0 Comments