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So far GenevaCom has created 1047 blog entries.

3 December 2021 – search engine optimization

With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.

 

Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.

 

Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge

 

Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
By | November 25th, 2021|GCN lunch events|0 Comments

Online event: 3 December 2021 – Growing your digital presence with search engine optimization

We are pleased to announce our next online event:

 

With growing online competition, search engine optimization (SEO) is necessary for businesses and organizations to gain a competitive edge, grow user intelligence and tap into traffic forecasts and industry trends.

 

Learning about SEO will enable you to understand how and where you appear online and how to control it. The more you “own” your presence, the greater this will directly impact the first impressions your potential clients will have. Nadia Mojahed will share how to define your SEO strategy, set your KPIs, and Implement the right processes to optimize and grow your digital presence on search engines.

 

Date: Friday 3 December 2021
Time: 12h30 to 13h30
Location: Online via Zoom
Cost: Free of charge

 

Speaker: Nadia Mojahed is a Digital SEO Consultant based in Geneva. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO and managing multi-lingual sites. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.
By | November 25th, 2021|News|0 Comments

Communications Intern – European Broadcasting Union (EBU) Geneva

Principal responsibilities

The Communications Intern will provide support for a wide range of communications’ tasks, working under the direction of the Senior Communications Officer for EBU Media. These will include maintaining and updating media lists; distribution of press releases; uploading of articles to ebu.ch; researching photographs; liaising with the press cuttings service; drafting posts for social media; researching social media handles; creating impactful analytics to demonstrate the work of the team/EBU. This role is varied. As an example, in a single day the incumbent might be researching media contacts for a particular story, finding facts to include in an article, making some simple infographics, uploading videos to YouTube or looking at TikTok to get some promotional ideas.

Skills and experience

Do you have:

  • Excellent communication skills, written and verbal, particularly in English
  • Experience working with website CMS – not coding necessarily, but updating web copy a definite plus
  • A genuine and demonstrable interest in the media – from print and online to podcasts, TV and radio programmes.
  • Experience of social media platforms, either in a work environment or personal capacity is a definite plus. As is an interest in video – shooting and editing – and photography
  • A positive attitude and cheerful disposition.  Keen to learn and develop – and also to support the department as required.
  • Ability to work in a busy environment and remain calm and focused. Is up to date with current affairs and new trends. Good team worker. Champion of diversity and difference.

Education –  In the process of completing a diploma – an internship agreement is required                            

About the EBU

The European Broadcasting Union is the world’s foremost alliance of public service media, representing over a hundred organizations worldwide. Every single EBU’s employee strive to secure a sustainable future for public service media, provide our Members with world-class content through the Eurovision and Euroradio brands, and build on our founding ethos of solidarity and co-operation to create a centre for learning and exchanging.

Click here to see the full post description and to apply>>

By | November 3rd, 2021|Careers|0 Comments

Paid Intern – Database Administrator for the International Seed Federation, Nyon, Switzerland

THE ORGANISATION
The International Seed Federation (www.worldseed.org) is based in Nyon, Switzerland. As the voice of the global seed sector, its mission is to facilitate the international movement of seed and promote plant breeding innovation; to mobilise and represent the private seed sector at a global level; to inform its members of developments that may have an impact on the business and to promote the interests and raise the profile of the seed sector. ISF engages with stakeholders and international organizations in pursuit of its vision of “a world where quality seed is accessible to all, supporting sustainable agriculture and food security”.

VACANCY
ISF seeks a highly-motivated Database Administrator whose primary role is to support the team in optimizing ISF’s database of contacts and recipients of its various communications.
This is a 4-month internship offering a flexible role within a small and dynamic team – both full time and part-time candidates are welcome as long as the candidate can be present in the Nyon office at least 2-3 times per week. (S)he will report to ISF’s Communications Manager.

KEY TASKS
• Work with the Communications Manager, Membership Engagement Manager and Events Coordinator to identify, clean, and organize the mailing lists relevant to ISF’s work
• Update and integrate existing mailing lists and databases, according to the communication needs of ISF
• Optimize the ISF database of contacts for current and future use

DELIVERABLES
• Before the end of the internship, you should be able to deliver an updated and logically organized (set of) mailing list/s for ISF

SKILLS / BACKGROUND
• Currently enrolled in a University
• Organized, versatile and systems-minded
• Proactive and has the ability to problem-solve; able to present ideas for discussion and provide recommendations
• English proficiency
• Knowledge of mailing lists and database management tools desirable
• Candidates should hold working rights in Switzerland
• The position will be open until 30 November 2021. Send a resume and a cover letter to Francine Sayoc, Communications Manager, International Seed Federation at careers@worldseed.org
• Applications will be reviewed on an ongoing basis and the position shall remain open until a suitable candidate has been engaged.

Target starting date: 10 January 2022

By | October 12th, 2021|Careers|0 Comments

Social media intern (paid) – IATA Geneva

Employment Type: Internship
Contract Duration: 6 months

About the team you are joining:
Reporting to the Head, Corporate Communications, Europe & DDG, you will enhance the Communications team’s social media capabilities by offering social media analysis, listening, and creation of social media assets.

What your day would be like:
You will support IATA’s Corporate Communications social media activities, including:

Reporting analytics of IATA social media channels;
Social listening, monitoring online debate and working with the CC team to respond;
Creation of social media content to support the Corporate Communications Team.

We would love to hear from you if:
You are an effective team player, comfortable in a multicultural work environment.

Required:

You are a recent University graduate in Communications (within one year of graduation) or a related field of study with excellent communication and analytical skills;
You have experience with social media analysis, social listening and social media impact evaluation;
You have experience creating memorable social media posts tailored to multiple channels;
You have native or highly proficient English speaking and written skills.
Advantageous:

You have experience in video production/editing (Adobe Premiere Pro / Adobe After Effects / Final Cut Pro / Apple Motion);
You have knowledge of any other language it would be an asset.
Travel Required: No

Apply here>>

By | September 7th, 2021|Careers|0 Comments

Spotlight Seminar: Communicating Risk

Date: Friday, September 24th 2021

Time: 13-14h (CEST)

Online Event: The Zoom link will be shared with registered participants

Registration: Click HERE to register

Risk communication can be risky. Declining trust in authorities and in the media and the exponential increase in misinformation we are exposed to has led to communication fatigue and confusion. COVID-19 has illustrated the challenges to communicate clearly and effectively when the risks are not fully known and evolving rapidly.

And yet, it has never been as important to communicate on risk to inform decisions that affect us as individuals and communities – in areas such as health and the environment that fundamentally shape our lives.

In collaboration with the Geneva Communicators Network, this seminar explores the increasing challenges of communicating on risk in uncertain times. It also presents the best practices to communicate risk effectively to build trust and encourage informed decision-making and positive behavioural change.

Speakers:

Frédérique Tissandier, Director of Communications of the Hôpitaux Universitaires de Genève

Dr Glenn O’Neil, Founder of Owl RE, Research and Evaluation Services and Geneva Communicators Network,  Adjunct Professor, MA in Communications Management, Webster University Geneva

By | September 7th, 2021|Other events|0 Comments

Online event with Basel communicators; 18h00, 1 September 2021

Please join us for this online event with the Basel Communicator’ Network:

Wednesday 1. September at 6pm
Discussion: CDC COVID Communication Strategy Slides

We have a timely and extremely interesting topic for our next meeting – We will review an actual COVID communications strategy slide deck from the US Center for Disease Control and Prevention. The slides outline the challenges posed by breakthrough COVID infections and declining vaccine effectiveness, and how they impact the CDC’s comms strategy.

The CDC Comms Strategy presentation, obtained by the Washington Post, offers us a unique opportunity to observe expert scientific and crisis communications strategy, AND conduct the thought experiment of putting ourselves in the role of advisors to Alain Berset and devising our own COVID comms strategy, given the latest information.

See you on Wednesday for what is sure to be a fascinating discussion: register here>>

By | August 30th, 2021|News|0 Comments

Multimedia Content Producer (50%) – DCAF Geneva

The Geneva Centre for Security Sector Governance (DCAF) is dedicated to improving the security of states and their people within a framework of democratic governance, the rule of law, and respect for human rights. DCAF contributes to making peace and development more sustainable by assisting partner states and international actors supporting these states, to improve the governance of their security sector through inclusive and participatory reforms. It creates innovative knowledge products, promotes norms and good practices, provides legal and policy advice and supports capacity-building of both state and non-state security sector stakeholders.

 

A key member of the corporate Communications Unit, the Multimedia Content Producer’s role is to create fresh and professional looking knowledge products and multimedia content that is on brand, and effectively showcases DCAF’s work and the results we deliver for our partners and donors.

Reporting to the Communications Manager, the Multimedia Content Producer will:

•    Design and produce reports, knowledge products, fundraising, and advocacy materials;
•    Shoot and edit promotional and information videos;
•    Support DCAF’s website and social media channels with the production of multimedia content such as graphics, infographics, gifs, videos, etc;
•    Develop new templates for DCAF knowledge products and promotional materials and coach the teams in their use;
•    Act as the focal point on DCAF‘s corporate brand identity, supporting its consistent application across all our knowledge products and advocacy materials;
•    Advise DCAF’s programme teams in the branding, design and production of knowledge products such as books, policy briefs, reports, videos, etc;
•    Help build the capacity of DCAF’s programme teams to produce their own multimedia content through training and ongoing coaching;
•    Expand and manage DCAF’s photo archive;
•    Any other tasks as required.

Your experience:  
•    University degree or completion of professional training course in graphic design;
•    A minimum five years’ working as a graphic designer;
•    Mastery of InDesign, Photoshop, and Illustrator;
•    Solid video shooting and editing skills;
•    Working closely with clients to translate their ideas into creative and compelling content;
•    Collaborating in a small team as well as working independently;
•    High level of attention to detail is essential along with excellent organizational skills to juggle multiple tasks;
•    Producing multi-media content for non-profit or international development organizations will be an advantage;
•    A proactive approach to work and a problem-solving attitude;
•    Excellent English with a working knowledge of French;
•    Swiss or EU citizenship or a valid work permit for Switzerland at the time of application is a pre-requisite.

To see the full ad and to apply click here>>

By | August 21st, 2021|Careers|0 Comments

Senior Fundraising Manager – DCAF Geneva

The Geneva Centre for Security Sector Governance (DCAF) is dedicated to improving the security of states and their people within a framework of democratic governance, the rule of law, and respect for human rights. DCAF contributes to making peace and development more sustainable by assisting partner states and international actors supporting these states, to improve the governance of their security sector through inclusive and participatory reforms. It creates innovative knowledge products, promotes norms and good practices, provides legal and policy advice and supports capacity-building of both state and non-state security sector stakeholders.

Reporting through the Communications Manager to senior management, the Senior Fundraising Manager is responsible to contribute to the financial growth of DCAF through the diversification of core donors, and project fundraising, donor relations, and reporting. More specifically, the role will include, but not necessarily be limited to, the following:Develop and implement a corporate fundraising strategy to expand donor base in line with our 2021-2024 Strategy, including identification of potential donors and their funding priorities/strategies/lines and instruments, and the development of funding proposals and requests;

  • Lead on the development of an effective and efficient internal donor coordination strategy;
  • Support group, as necessary, and lead in the development of private fundraising strategy and tools;
  • Manage the existing core donor commitments as well as extension of commitments via multi-year grant agreements;
  • Develop and implement a donor communications strategy, including the creation of advocacy and reporting materials as required;
  • Maintain an overview of donor relations management across the organization, ensuring donor portfolios are optimized and raising awareness of donor trends;
  • Support the development and maintenance of donor funding financial steering instruments (monthly cash flow projection, monthly expense overview, other instruments as agreed);
  • Manage core donor reporting obligations and commitments, preparing interim analyses and leading on the production of quality reports and their timely submission;
  • Support with best practices for developing concept notes and funding proposals, donor relations, and reporting;Support the annual planning and budgeting process relating to funding;
  • Any other related tasks as may be required.

YOUR EXPERIENCE

This is a senior position requiring professional experience in fundraising and donor relations (minimum 10 years), preferably in the field of governance, security, and/or international development;
An advanced degree in fundraising, development, international relations, business management, public administration or other relevant area of studies;
Areas areas of expertise (SSR/G) and with results-based management (RBM) frameworks is a strong asset;
Excellent English and French (both written and spoken) is essential;
Experience and skills in outreach and communication, especially with donors;
Experience and skills in project conceptualization, design and formulation, as well as in report writing and coordination;
Experience and skills in budgeting and budget monitoring;
Strong planning and analytical skills;
Strong interpersonal, staff management, and communication skills;

To see the complete ad and to apply click here>>

By | August 21st, 2021|Careers|0 Comments

Communications and Media Manager – International Service for Human Rights Geneva

The position is based in ISHR’s office in Geneva, Switzerland. Under the supervision of the Communications Director, the Communications and Media Manager plays a key role in developing and implementing ISHR’s global communication strategy and in achieving ISHR’s campaign and advocacy objectives. As an aspect of this, the position will have significant responsibility for strengthening ISHR’s media engagement and profile.  The position holder will work very closely within the Communications team with the Director and the Digital Communications Officers, as well as with the broader global ISHR team, in particular with the Campaign and Mobilisation Manager and with the Programme Managers. Furthermore, it is envisioned that the position holder becomes part of ISHR’s Strategic Priority Cluster on Equality and Non-Discrimination, or other relevant ISHR programmatic clusters.

Key responsibilities
● Media outreach: Help position ISHR as a go-to organisation for relevant journalists and news media on issues related to human rights defenders. Contribute to the regular update of ISHR’s media strategy. Identify, map and nurture relationships with journalists and news media relevant to the implementation of ISHR’s communications strategy and campaigns. Select the right PR tool for every campaign or opportunity, produce and disseminate content in line with ISHR’s messaging strategy. Pitch stories to relevant journalists and manage media enquiries and events. Measure impact and keep records of coverage.
● Messaging strategy: Further develop, model and contribute to the diffusion of ISHR’s new narratives strategy, including by drafting texts and helping review articles and other communications products, such as videos. Help select appropriate visuals for ISHR’s online and offline communication products.
● Publications: Coordinate the production of ISHR print and online publications. This includes defining publication schedules, editing articles/texts, coordinating contributions from different authors, supervising all external suppliers (such as translators, graphic designers, printers), providing input on design and format, and ensuring high quality products in a cost-effective and timely manner.
● Event support and communications: Lead the scheduling and production of tools needed to effectively engage our audiences to attend ISHR events, including promoting the event on ISHR website, designing, drafting and sending out invitations and registrations forms, creating flyers and disseminating news about the event on social media. If required, support the online delivery and the live streaming of the event and/or handle photography coverage of the event.
● Newsletters and mass mailings: Manage the production of ISHR’s digital publications and newsletters, such as the monthly Human Rights Monitor, Human Rights Council Monitor, General Assembly Monitor and Kumulika: African Commission Monitor.
● Videography: Help produce ISHR’s series of “Defender stories” by continuously improving the format and concept, identifying potential participants, arranging interview shootings, editing footage and publishing. Help create or edit other videos as required, with or without the support of external producers.
ISHR’s digital channels and tools: Assist in supervising the maintenance and development of ISHR’s website and contribute new ideas to continuously improve the usability and relevance of the website for target audiences. Participate in maintaining and building ISHR’s presence on social media channels. Assist in managing the continued development and use of ISHR’s contact relationship management system (CRM).
● Capacity building: Share knowledge internally and externally in order to enhance communications expertise within ISHR, on subjects such as media training, new narratives implementation, use of visuals, writing for the web, use of communications platforms etc.

Qualifications,experience and qualities
Essential
● A passion for communicating human rights stories effectively and for encouraging uptake
by media and other sources;
● University degree or diploma in communications, marketing, public relations, journalism
or related fields;
● Minimum 5 years of relevant professional experience;
● Native-level oral and written English, including excellent drafting and editing skills, with full oral and written proficiency in at least one additional language a significant advantage (French and/or Spanish);
● Strong command of Word, Excel, Powerpoint, Google suite, Adobe Creative Cloud, video editing softwares; and demonstrated ability to learn how to operate new softwares quickly;
● Demonstrated interest in human rights;
● Proven project management, time management and organisational skills;
● Ability to multi-task and work independently under pressure to meet tight deadlines;
● Excellent communication and people skills;
● Able to work as a member of an international, agile and diverse organisation;
● Swiss Work Permit or EU/EFTA national.

Desirable
● Experience working for an NGO and/or on human rights thematics;
● Familiarity and/or experience with equality, non-discrimination, diversity and inclusion thematics;
● A good level of knowledge of MailChimp and WordPress;
● A basic knowledge of analytics and reporting;
● Experience and established contacts with Swiss, US or international journalists and news agencies,
● Experience using CiviCRM or another customer relationship management system.

To see the complete ad and to apply please consult the vacancy on the ISHR website >>

By | July 27th, 2021|Careers|0 Comments