Thanks to 100+ persons who gathered at the marketing masterclass roundtable on branding organised by the International University in Geneva and Geneva Women in International Trade on 1 October 2009 with the Geneva Communicators Network as a media sponsor. Some photos of the event can be seen here>>
The Geneva Communicators Network is a media partner for the following communications event where our members (that’s you!) can receive a discount entry. Full details on the event below:
The International University in Geneva and Geneva Women in International Trade have the pleasure to invite you to a roundtable:
“Marketing Masterclass: Can branding be a bridge between the corporates and the international organisations? “
When: Thursday 1 October 2009, 6 p.m.
Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216
“A mini-revolution is taking place among international and non-governmental organizations that are borrowing marketing strategies normally used in the corporate world to build stronger brands and partner more effectively with industry. What appeared to be a savvy trend before the current economic turmoil may now become a financial necessity. How can these two worlds with seemingly different agendas best maximise these new “partnerships”? Our panel brings together experts in marketing and communications who will share their insight, methodologies and provide practical examples.”
Panel members: • Sue Mizera, Managing Director, Young & Rubicam Brands
• John Kidd, Head of Global Communications, International Union for the Conservation of Nature (IUCN)
• Amanda Seller, Head of Private Sector Fund Raising, United Nations High Commissioner for Refugees (UNHCR)
• Nada Dugas, Associate Director, Procter & Gamble,External Relations Baby Care, EMEA
Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77
Entry fee: 35 CHF (25 CHF for GWIT, GCN and IUN Alumni) with 5 CHF donated for every entry to the Room to Read project
Agenda:
6.00 p.m. Welcome
6.30 p.m. Presentations followed by discussions
8.00 p.m. Cocktail and networking
Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77
For further information, please consult the roundtable flyer (pdf):
http://www.iun.ch/common/doc/en/Marketing_Masterclass.pdf
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Thanks to the many communicators who came out for the 4th Geneva Communications Forum «Taking Brand Initiative: Aligning Strategy, Culture, and Identity» on Monday evening (the Geneva Communicators Network was a co-organiser of the event).
Read a summary of the event here>>
If you believe that one of your PR or communications projects undertaken during the last year deserves recognition, then why not enter it into the European Excellence Awards 2009? The deadline for entries is on October 9th, so you can prepare your entries over the summer.
Award application materials >
More about the awards and how to enter >
Summary
The Competition:
– More than 1100 entries last year
– Expert jury of 30 communication industry leaders
– 56 Award categories across all sectors, regions and areas of practice
– Deadline for entries: October 9th 2009
The Ceremony
– December 10th 2009, Hofburg Imperial Palace, Vienna
– Celebrate with 400 communication professionals from across Europe
– Commemorate your achievements and hard work with your team
– Showcase your expertise to current and potential clients
If you have any questions regarding award entries, Varvara Garneli (varvara.garneli@excellence-awards.eu) will be delighted to assist you.
Good luck!
Melitta
The Geneva Communications Network is proud to be associated with the following event organised by the Executive MScom Program (University of Lugano):
Professors Mary Jo Hatch and Majken Schultz began their research into corporate branding on a foundation of expertise in the areas of organizational culture and identity. They will take the position that there is no reason to reinvent the wheel and offer their
thoughts about how to leverage existing cultural knowledge about an organization to inform strategic change that resonates with corporate brand management. They will explore how managers and executives can most effectively interact with and influence
their organization’s cultures, how subcultures can undermine the cross-functional collaboration a corporate brand requires, and whether or not you want to engage stakeholders in your cultural change efforts. They will present their model of corporate
branding, featured in their new book Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding, and work from this foundation to explain how to manage your corporate brand.
Title: Taking Brand Initiative: Aligning Strategy, Culture, and Identity
Speakers: Professor Majken Schultz,Copenhagen Business School, Denmark
Professor Mary Jo Hatch, University of Virginia, USA
Date and time: Monday, September 14, 2009, 18:00 hrs
Location: Merck Serono, Chemin des Mines 9, CH-1202 Geneva, Switzerland
Fee: 85 CHF including cocktail
Stamm – Les stratégies gagnantes du marketing online : Buzz et tendances 2009
Date: Tuesday, 26 May 2009
Location: International University in Geneva (IUG) , dans le batiment de l’ICC
Time: 19h30
Organised by SwissW2
Co-organised with the Geneva Communicators Network
Avec l’essor du web 2.0, la communication est en pleine révolution depuis quelques années. Désormais les stratégies gagnantes de ce nouvel univers se détachent nettement avec des cas d’école particulièrement intéressants des petites aux grandes structures, en B2B comme en B2C. A travers cette intervention, vous pourrez mieux comprendre les outils qui sont désormais indispensables aux marketers et la manière dont les utiliser au mieux. Présentation: Après être passé par une grande école de commerce, Grégory Pouy est passé par différentes entreprises et a connu des expériences diverses en marketing : grandes et petites structures (Noos, Bouygues Telecom ; Goldwell), B2B & 2C. Depuis près de 4 ans il s’intéresse de près au marketing digital et aux media sociaux. C’est d’ailleurs dans ce cadre qu’il a ouvert son blog personnel, aujourd’hui reconnu comme le 1er blog marketing en France. Par ailleurs, il travaille désormais chez Vanksen, agence à 360° spécialisée sur le marketing alternatif (communauté, buzz, viral…), au poste de directeur de la stratégie et de la communication.
Register on the SwissWe site
An interesting workshop for all those interested in journalism:
A practical workshop on freelance journalism – saturday 30 May 2009
-Finding markets
-Generating ideas
-Approaching editors
-Constructing news and features articles
-Understanding commission and copyright
-Opportunities to ask questions/air concerns
Venue: Residence Colladon,
Chemin Colladon 5-7, Petit Saconnex, Geneva
(No.3 bus from station, arret Colladon or Migros Parking, La Tourelle
(2 mins away with charge)
Cost: CHF 200 (to include lunch, refreshments and copy of Byliners)
facilitator: Cedric Pulford is a freelance with 20 years’ experience for the Guardian in London, and is one of Britain’s most experienced journalism trainers. To mark the publication of his new book, Byliners, 101 ways to be a freelance journalist, Cedric is running one-day workshops in Geneva and London.
E-Business Events is organizing the 3rd E-Commerce Geneva edition on May 28, 2009 at the International Conference Center of Geneva (CICG).
– Over 2000 professionals expected
– 50 speakers
– 4 training sessions
– 1,500 sq meters of exhibition space, almost 40 exhibitors
-Business Conventions
For 10 years, E BUSINESS INFO has been creating and organizing several conventions and trade shows each year in the IT industry, thus bringing together 40,000 decision makers, 1,500 speakers and exhibitors all over France, and in various towns of Europe. In a very short time, the E COMMERCE convention has become THE European trade show in the industry.
with Emily Riley, Senior Manager, Forrester Research
From social networks to community sites, consumers have already made the shift to social media. With social marketers starting to follow suit, now is the time for agencies to hone their social marketing offerings.
Join Emily Riley, Senior Analyst at Forrester Research, on April 29 at 11AM ET to learn about how agencies can better serve their clients with social media. This webinar will include insights from Forrester’s Social Marketer and Agency survey including what social marketers want from their agency as well as challenges facing both social marketers and agencies. It will also include case studies that provide examples of best practices of agency use of social media.