Arvetica, the Geneva business strategy consultants are offering an “Arveticast” (presentation and apero) on the evening of Thursday 15 February 2007 on the subject of the very popular business book “The long tail –  why the future of business is selling less of more”:

Alex (of Arvetica) will briefly explain the concept of the long tail and focus on its implications for executives and the businesses they manage. In a nutshell, the Long Tail explains that profits are increasingly made in a mass of niche markets as opposed to markets dominated by blockbuster products for mass markets.

Learn more about the event and register online here >>

Here is some information about two events for communicators in Geneva and Zurich from the IABC (International Association of Business Communicators) – it’s a leading global professional association for communicators.  Personally I’m a fan of their blogs, Communications Commons.

Thanks to Liz Wilson for passing this information on to us:  

New events for communicators in Geneva and Zurich:

Are you an internationally oriented communicator, regardless of whether you work in a corporation, agency, non-profit organization, public administration or for yourself?

The IABC (International Association of Business Communicators) is planning to revive its chapter in Switzerland.  Join members in Zurich or Geneva for an evening of networking to kick off 2007.

15 JANUARY — ZURICH
18:00 Gather at a downtown venue (to be announced) for drinks. Those who wish can stay for dinner (pay-as-you-go).
Please confirm your presence to Eva Biede, Roche, by close of business on Thursday, 11 January at Bieda@gmx.ch.

16 JANUARY — GENEVA
18:00 Gather at the Hotel d’Angleterre for drinks (Leopard Room Bar, Quai de Mont-Blanc, 17, 1201 Geneva, reservation under Marcus Ferrar, IABC). Those who wish can stay for dinner (pay-as-you-go).
Please confirm your presence to Marcus Ferrar, Consultant, by close of business on Thursday, 11 January at marcus@ferrar.ch.

Hope to see some of you there.

Glenn

Happy New Year to all. We look forward to communicating with you in 2007.

 Patricia & Glenn

For those of you who are interested in the speeches from the MScom Event held in Geneva on October 10, here they are:

http://www.srrp.ch/index.php?nwsID=703

 We thank the Société Romande des Relations Publiques for organising this.

 Patricia

We received very good feedback from participants of the November Roundtable which we have analysed and pulled out some key findings, such as:

 – the event was well appreciated by most participants
– marketing and communications professionals made up 46% of the audience
– more time was needed for networking
– the event format was not sufficiently interactive for participants
– the panel was seen by some participants as being of a varied level
– participants would like the following topics to be addressed in future events: international communications, media relations, evaluation and measurement.

A summary of the findings are available:
View Evaluation Report of the Conference(119 kb- pdf) >>

Glenn

If you are interested in communications, technology and social media, then you might want to consider attending LIFT07 taking place in Geneva:  8-9 February 2007.

Early bird registration closes on 15 December: If you register before this date, you pay CHF 295 instead of CHF 395.  Regardless, it’s a great price considering the proposed programme.  If you participate you can also propose a workshop or make a presentation yourself.

Glenn
 

We have just published a report highlighting some of the key points from the discussion at the IUN and GWIT Roundtable on the “Future of Corporate Communications” – plus some photos of the event. 

Patricia & Glenn

After the success of the first two media networking evenings in Geneva, Kevin and Sarah are planning the third evening for Wednesday 22 November, full details as follows:

Hi to all of those in the media industry here in Geneva: television, radio, print & web publishing, marketing, communications, public relations, film, video, etc.

I’ll be hosting the 3rd monthly Media Networking Evening gathering on Wednesday evening, November 22nd from 19:00-22:00. This will be for media industry professionals. All welcome: private/public sector, staffers and freelancers. Discuss the job market or just come and socialize.

Please only respond to my e-mail address below with the words Media Networking in the subject line. I’ll then provide you with the bar/lounge location.

Thanks. Look forward to seeing you there.

Kevin
kevin@inthespace.com

Glenn

Last night some 120 people attended the IUN and GWIT roundtable on the “Future of Corporate Communications”.  If you did attend, please complete the short feedback survey. A more detailed report will be posted on this blog in the next days, meanwhile here are some links following some of the points raised:

– there was a lot of discussion about social media: here is an interesting guide (pdf) that explains all the terms (wiki, blog, podcast, social bookmarking, etc) and the relevance for communications / PR.

– Second life was discussed a lot (the above image is from this virtual world) – “What is this exactly?” was the question of many participants. This press article explains well how it works.

– and finally in my welcome presentation, I touched on the importance of evaluating communication activities – I had some question after asking my advice on evaluating corporate communications – if you are interested, there is plenty of information on my evaluation blog, intelligent measurement.

Glenn

Over 120 people have registered for the IUN and GWIT roundtable “The Future of Corporate Communications”, taking place tommorrow (Tuesday evening).

It’s not too late – you can still register online here – but be quick!

Hope to see some of you there.

Glenn