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Popularity does not equal influence, survey finds

To discover how popularity and influence correlate, the Social Computing Lab at Hewlett-Packard’s research arm analysed 2 million messages on Twitter.

While measuring popularity proved straightforward: it’s simply a case of looking at the numbers of people signed up to follow a specific person’s or organisation’s messages, determining influence was more tricky.

To measure influence, the researchers hypothesised that users of Twitter are the more influential the more they manage to get their followers to pass on messages. Surprisingly, the results showed that the correlation between popularity and influence is weaker than one might expect.

If you want to know who has the most influence in the digital world, you can
read the full article on the Economist Blog >

Melitta

By GenevaCom| November 29th, 2010|Other resources|0 Comments

“We’re going mobile” – the future for Intranets

In a recent article, William Trout, director of internal communications at the U.S. bank BBVA Compass, raised some interesting questions about the future of the Corporate Intranet given the emergence of collaborative Web 2.0 technology and mobile ‘smartphone’ devices that enable the distribution of content remotely.

In the article, Trout suggests that to keep in touch with employees, organisations need to free the bulk of the Intranet from the desktop and work towards creating the exciting and engaging experience that corporate users deserve.

Lost in Translation, the challenge of multi-cultural communications

Ahead of tomorrow’s Round Table: Doing business in India, of which we are the media partner, I found an interesting entry on the Melcrum blog about communicating with a global workforce, with a focus on cultural differences between Asia and the West.

Read the full article here >

In another interesting article on the subject of multi-cultural communication, Domna Lazidou, visiting lecturer in culture and communication effectiveness at Cranfield School of Management, shares her recent research into the issue and highlights the importance of being able to identify cross-cultural issues in the workplace, especally for communicators.

Read Donna’s insights and advice for communicators >

Melitta

By GenevaCom| November 24th, 2010|Other resources|0 Comments

Best Corporate Websites in Italy Announced

The winners of the seventh Italian Hallvarsson & Hallvarsson Webranking Awards, were recently announced in a ceremony in Milan. With Eni, an oil and gas company, taking the top prize for the third year in a row with an impressive score of 87.75 out of 100. Hera, a small multi-utility company, came a close second.

Hera also received the Transparency Award for their efforts to provide stakeholders with accessible information in close to real time, such as in the publication of interactive annual reports within hours of board approval.

Other particular prizes were awarded to Edison, for innovation, and Piaggio, for demonstrating the best improvement after moving up the rankings from 61st to fifth place. Here are the top ten:

The Top 10
1.    Eni (87.75 points)
2.    Hera (86.75)
3.    Telecom Italia (86)
4.    Pirelli & C. (83.75)
5.    Piaggio (81)
6.    UniCredit (80.25)
7.    Snam Rete Gas (76.75)
8.    Assicurazioni Generali (72)
9.    Luxottica (69.75)
10.   Cir (68.75)

Melitta

By GenevaCom| November 21st, 2010|Other resources|0 Comments

Chief communicators unprepared to deal with social media threats, survey says

The third annual ‘Rising CCO’ survey has revealed that corporate and brand reputations face greater risk from online threats today than ever before.

The survey, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, revealed that while 34% of global chief corporate communications officers (CCOs) report that their companies experienced a social-media based reputation threat during the past 12 months, just as many (33%) say they are not prepared for managing these types of online reputational threats.

Interestingly, or perhaps consequntly, of the CCOs surveyed 54% cited new/social media experience among the most important qualifications for tomorrow’s communicators, showing that CCOs worldwide are preparing to meet the social and online media challenge.

In addition, the firms behind the survey expect social media/blogging to be the fastest-growing function in communications departments in the next 12 months, having already risen dramatically from 28% in 2008 to 41% in 2010.

PR Industry sets new standards

This year’s European Summit on Measurement in Barcelona saw the adoption of a new set of standards and practices to guide the measurement and evaluation of public relations.

The summit, organized by AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations brought together 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and evaluating public relations results. Resulting in the adoption of the ‘Barcelona Principles’.

The seven ‘Barcelona principles’ are:

Goal setting and measurement are fundamental
Measuring the effect on outcomes is preferred to measuring outputs
The effect on business results can and should be measured where possible
Media measurement requires quantity and quality
Advertising Value Equivalents are not the value of public relations
Social media can and should be measured
Transparency and replicability are paramount to sound measurement

To support the adoption of the Barcelona Principles, AMEC has announced a new conference on measurement metrics to be held in London on 17 November.

Further information:

An outline of the Barcelona Principles >

AMECs London Measurment Conference >

The 2010 European Summit on Measurement >

Melitta

By GenevaCom| November 3rd, 2010|Other resources|0 Comments

Yahoo fights back with Y Connect

Yahoo plans to announce a new feature later this Autumn that could see it improve its flat revenues and gain more market share and user web time.

Called ‘Y Connect’, the new feature will allow media publishers, web developers and other websites to integrate elements of their services with Yahoo—similar to the approach adopted by Facebook. For users, the service will enable them to log in to social networks and other password protected sites via a single Yahoo account.

The feature will in turn help Internet companies track the activities of users around the Web and better tailor advertising offerings to them.

For more infomration, read the full Wall Street Journal article >

Melitta

By GenevaCom| October 30th, 2010|Other resources|0 Comments

Users curl up with a good iPad survey says

Following on from my earlier post about iPad and Kindle reading speeds where the question was asked: ‘Are they as good as books?’, a new survey by the NPD Group may have come up with an answer.

While the survey found that the top three uses for the iPad are surfing the web, checking e-mail and playing games, rather than reading books, it also discovered that 20% of owners use their iPad in bed – suggesting that the iPad could be as good as curling up with a good book.

One thing is certain, the way people interact with technology and use it to communicate is changing. With increasing numbers of people leaving the desktop for the sofa, coffee shop, park bench and even bed there could be an interesting set of new challenges ahead for the communication profession.

Melitta

By GenevaCom| October 22nd, 2010|Other resources|0 Comments

New site for CIPR

The Chartered Institute of Public Relations has recently relaunched its webiste, with the addition of some great new features to keep PR professionals in the loop.

These include ‘CIPR TV’, where you can watch discussions with leading figures in the industry and a new ‘Features’ section that gives ready access to a range of in-depth articles, tips and advice from seasoned pros.

The new CIPR website can be found at: www.cipr.co.uk

Melitta

By GenevaCom| October 21st, 2010|Other resources|0 Comments

How is social media changing in your world?

With the increasing popularity of Social Media such as Facebook, Twitter, Youtube, LinkedIn and the like, the communication profession is facing new and exciting opportunities to communicate – as well as new challenges to meet.

To map out exactly how Social Media is impacting the communications profession, Communication Director magazine and the University of St. Gallen are currently conducting a Europe-wide study of communications professionals – and have invited GCN members to contribute.

For instance, how do you use Social Media? What impact does it have on your daily work as a communicator? What support do you need to be able to cope with using Social Media?

There are two versions of the survey accessible via the below links. Please select the most appropriate one for you.

Survey for agencies and consultants >

Survey for in-house communicators >

Completion of the questionnaire will take approximately 15 minutes. All answers are anonymous.

A summary of the results will be posted here in the winter.

Melitta

By GenevaCom| October 14th, 2010|Other resources|0 Comments

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