Meilleur du Web – 27 November 2013

The event Meilleur du Web is now accepting submissions from web and digital media professionals. The annual competition for best web or digital project will select  the winners at their annual  event to be held at the Fédération des Entreprises Romandes in Geneva on 27 November 2013.

The 9 categories, which will be judged by a committee of web professionals are:

  • innovation
  • technology
  • usability
  • business effectiveness
  • online marketing
  • performance campagnes
  • branding campaigns
  • creation
  • mobile

Agencies, free-lances, and all digital media professionals will be able to submit their projects which must have been completed between December 2012 and October 2013 , and uploaded to the site  www.meilleurduweb.ch between the 2 and 20 of September 2013. The shortlist will be available on the site as of October 15 2013.

For further information consult the website or contact one of the three organisers directly:   Victoria Marchand, Rodolphe Koller ou Thierry Weber

By | August 8th, 2013|Other events|0 Comments
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First ever use of video in a print advert

For the first time in a print publication, ‘Entertainment Weekly’ in the US put a small video screen on one of its pages.

Developed in partnership with Americhip, the magazine’s September issue contains the first ever VIP, ‘video in print’, editorial/advert, which plays previews of CBS’s autumn line-up and includes product placement for Pepsi Max.

The digital display plays full-motion video at a crisp resolution with equally good audio quality (albeit minus a volume control). It works like an audio greeting card; opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.

Magazines featuring the ad will have a limited distribution in New York and Los Angeles – so it may be some time before we see anything of this kind in Europe – if it proves a success.

More >

Melitta

By | July 30th, 2010|Other resources|0 Comments
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Out of sight, out of business!

As communicators, we know that in tough times it is more important than ever to maintain, if not increase, communications with staff and stakeholders to give them confidence in the future of your business and keep them loyal and positive. 

A recent study by The Nielsen Company has given further credence to this approach, as it shows that consumers who have been exposed to ‘more’ advertising and marketing messages have more positive perceptions about the long-term health of their financial institutions; with those stakeholders who have seen ‘less’ messaging having lower levels of confidence in their institutions.

“This research shows that ‘out of sight’ can mean ‘out of business’,” said Richard Khaleel, EVP of Nielsen IAG’s Financial practice. “The current economic climate makes it more important than ever for financial institutions to bolster confidence among their clients and this study clearly demonstrates the link between advertising and confidence levels. With constant scrutiny on the industry it’s clear that taking control of the message in advertising and press can make all the difference for a brand.”

More about this AC Nielsen study >

Melitta

By | April 29th, 2009|Other resources|0 Comments
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