Growing your business with Powerful Content

In this episode of the Driven Female Entrepreneurs Podcast, I (Melitta) spoke with Nyon based Communication Strategist, Pauliina Rasi, about how she helps small businesses to share their mighty missions and engage with their audiences through clear and consistent content and grow their businesses.

 

Pauliina started her business when she had her daughter. She was eager to find a way to work around her family, while also putting her 15 years of experience as journalist and content strategist to good use. Knowing she has a specific talent for transforming any topic into a fascinating text that speaks to a wider audience, she decided to make this service available to local businesses and corporations.

 

Listen to this episode to discover how you can adopt a solid content strategy to support your business ambitions.

 

“Successful content that will grow your business relies on consistency – there are no magic bullets that will transform your business overnight.” Pauliina Rasi

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/pauliina-rasi

By | December 2nd, 2020|Guest posts, Professional development|0 Comments

Survival Skills for Freelancers

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with Marketing Copywriter and author of ‘Survival Skills for Freelancers’, Sarah Townsend, about how she has built her business and learned how to survive as a solopreneur.

Starting her own business was never part of Sarah’s grand plan, but when her daughter came along and working full-time as a marketing account manager was no longer possible, so her boss encouraged her to explore freelance work. It felt like the perfect move so she took the leap…but establishing herself as a new Mum and a freelancer at the same time was not all unicorns and rainbows!¨

However, over the next decade, Sarah learned (often the hard way), just what it takes to survive as a freelancer, and how to take control of her business and processes to get the best results for her clients and create a sustainable business in the process.

Listen to this episode to learn more about Sarah’s journey to date, and her fantastic advice for freelancers on how to thrive in their new role and build a business their own way.

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/sarah-townsend

By | November 25th, 2020|Other resources, Professional development|0 Comments