The question of  how to make corporate communication messages clear in a systematic, managed manner is currently being tackled in a new study by the Global Alliance and the University of St. Gallen.

Through case studies, literature reviews, best practices and a survey, the partners aim to shed some light on how organisations can move from complicated, overloaded and messy messages to communication that has a clear context, a logical structure, essential elements and creates resonance with audiences.

Communicators who fill out the 10 minute survey on ‘Clarity in Communication’ can participate in a free 45-minute webinar on how to communicate clearly or can get a copy of the final study.

If you would like to take part in the survey click here >

Melitta

Authors of a new report warn financial services communications professionals that they cannot rely on regulation alone to restore trust in the sector.

The ‘In Banks We Trust?’ report reveals how the UK financial services sector believes it needs to further re-build the confidence of the general public and evaluates the role of communications and the media in achieving this goal. To investigate the issue, 164 people in the sector were surveyed and a number of high profile financial sector professionals interviewed.

The results show 60% of respondents believe that regulation will not be enough to restore confidence and pride in the UK banking industry, demonstrating the need for financial institutions to take a proactive approach to turning around negative sentiment.

Despite a lack of certainty around the value of transparency, 58% feel that corporate communications is key to improving the reputation of the sector. Only 3% believe financial services companies have done a good job in communicating their dual responsibilities to shareholders and customers to date. The research also revealed that the majority of respondents (65%) feel the media plays an active role in fuelling and encouraging negative sentiment towards the sector.

If you would like more information or a copy of the report, you can send you request to: alysha.smith@hotwirepr.com

Melitta