Workshops for communicators – marketing, presentation skills, writing and media interviews – 13 June 2014

The Geneva Communicators Network is pleased to announce its next workshop day to help communicators in the Geneva region brush up on specific communications tasks.

Four one-day workshops will be run simultaneously, with a networking lunch to allow participants to mingle briefly. Each session will include a combination of theory and practice to help communicators improve their specific skills. The groups will be small (maximum 10)  to allow instructors to address each participants specific needs.

Date: Friday 13 June 2014
Time: 0930-16h30
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland
Register now>>

Workshop 1: Exploring marketing for communications

As Communicators within your respective organizations, you need to be part of your Organization’s strategic marketing plan. Understanding your role and contributing to its marketing plan, can set you apart and give you an advantage over your colleagues in today’s competitive environment. “Exploring Marketing: A Creative Learning Approach” is a tried and tested knowledge-based program that solidly reinforces the principles and concepts of contemporary marketing. Before long, you will feel comfortable and confident with marketing terms and concepts.
More information>>
Register now>>

Workshop 2: Improving presentation skills for communicators

Communication implies a two way process, whether it is one to one or within a group. Do you know how effective you are as a communicator? Are your presentations effective? Are your messages reaching the right people in the best way? How are you perceived as a communicator? In a context where people are submerged in information, we need to find news ways to connect with our audiences. If you can demonstrate value or benefit of what you’re saying, you’ll keep the audience focused on you! This workshop will help you answer those questions and help to perfect your capacity as an effective communicator. Participants will be filmed throughout the workshop in order to maximize the experience with ongoing feedback from the trainers. Seeing yourself on video provides an additional value both during and after the workshop.
More information >>
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Workshop 3: Effective writing for communicators  

Communicating effectively is getting harder. In most office environments, people are overloaded with messages and are increasingly time-poor. This workshop has been designed for those that need to communicate regularly and get results, but may not have had previous writing training. It will look at what effective communication looks like today and and show you how you can write memorable messages that your audience will want to read.
More information >>
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Workshop 4: Media interviews for communicators

This practical and interactive course will give you the skills for media interviews with the press, TV or radio. Given by a former BBC foreign correspondent, it will strip away misconceptions about what the media wants. It will show you how to control the interview and feel confident when speaking to journalists. As well as learning how the media operates and what the interviewer is looking for, you’ll be given mock radio and on camera interviews to give you a realistic experience
More information >>
Register now>>

By | April 28th, 2014|Other events|0 Comments

New comms jobs in Geneva

New communication job openings in Geneva region:

Editorial Programme Manager – ISO, Geneva
Head of Major Donor Relations, WWF Gland

Good luck!

 

By | March 27th, 2014|Careers|0 Comments

New jobs online

A few new positions have been posted to the careers page:

Senior Manager, Global Shapers Media and Communications, The World Economic Forum, Geneva

External Communications Lead, Marketing, Cargill, Geneva

Marketing & Communications Manager, Badenoch & Clark in Geneva  

Best of luck to potential candidates!

By | September 10th, 2013|Careers|0 Comments

Workshops for communicators – 27 Sept. 2013

The Geneva Communicators Network is pleased to continue its series of workshops to help communicators in the Geneva region brush up on specific communications tasks, our next date for the workshops:

09h30-16h30, Friday 27 September 2013, Geneva
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes a buffet lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland

Register now>>

Three one-day workshops will be run simultaneously, with a networking lunch to allow participants to mingle briefly. Each session will include a combination of theory and practice to help communicators improve their specific skills. The groups will be small (maximum 15) to allow instructors to address each participants specific needs.

But don’t believe us, for our last workshops, 100% of participants said they would attend future workshops or recommend them to a colleague, according to our post-workshop survey. Still not convinced? Here are some quotes from past participants:

“I found the workshop useful, and quite fun as well. It was definitely worthwhile”

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

“The workshop was extremely interactive and adapted to the participants’ needs. The case studies used addressed a broad variety of topics that helped correlate the information with our personal situation. I like also the balance of participants as they helped me meet peoples with different background and areas of focus and I found it highly mind opening.”

Next course day – Friday 27 September 2013

Workshop 1: Social media for communicators  

This workshop focuses on the basics of social media. It is for those communications professionals who have hesitated about stepping into the digital world either due to lack of time or understanding or concerns about issues such as privacy and control. This workshop will aim to help communicators gain a better understanding of the basic concepts in social media, how to effectively manage and apply the different platforms in their environment. It is suitable for those who have not yet established a profile on any network or those who have dabbled in social networking but don’t feel comfortable with or in control of their digital footprint (both professionally and personally).

 More information >>
Register now>>

Workshop 2: Creating video for communicators

This is a practical and interactive workshop for communications professionals who want to know when and how to best exploit the numerous and growing opportunities video offers in conveying your stories to your target audiences, while avoiding costly mistakes. If you’re using video now or in the future, this workshop will inform and train you in the core areas required to produce visually compelling video. This workshop integrates storytelling through images and technical know-how explaining all the production steps from the idea to the final video.

More information >>
Register now>>

Workshop 3: Web writing for communicators
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.

More information >>
Register now>>

By | July 31st, 2013|GCN workshops|0 Comments

New jobs online

New jobs have been published on our careers page:

Senior Corporate Communications Executive, Firmenich  – 6 months assignment – Geneva
Web Officer, Office of the UN High Commissioner for Human Rights, Geneva

Good luck!

By | June 20th, 2013|Careers|0 Comments

The Sustainable Luxury Forum – Geneva, June 18-19

The Sustainable Luxury Forum, the pioneering platform in Sustainable Luxury Management, is organising it’s 3rd edition. “The meeting will provide an unrivalled platform for key decision makers from the Luxury industry, civil society, international organizations, think tanks and academic institutions to explore, debate and address current and emerging sustainability issues affecting the Luxury industry.”

Patricipants from: Chanel, Gucci, Burberry, Cartier, DeBeers, Care International, Richemont, Accenture Development Partnerships, Kepler Cheuvreux, Nespresso, Rosy Blue, Oak Foundation, Credit Suisse, Metalor, Columbia Business School, Kering (ex PPR), Ashoka, Amnesty International, Swiss State Secretariat for Economic Affairs- SECO, World Food Program, WISE – philanthropy advisors, UBS, Insead, Pamp, Swiss Better Gold Association, Sofies, Royal College of Art, IWC, Conser, Chopard, Montblanc, Global Compact Network, EPFL, Original Beans, Nexus Carbon for Development, Aquaverde, Womanity Foundation, Vieri Haute Joaillerie, Wharton Business School, Hochschule Luzern, The Global Journal, Act Responsible, Vacheron Constantin, EPFL-Ecal Lab, Academie du Luxe, HEC Lausanne, French Foreign Affairs, International Trade Center, Alliance for Responsible Mining, Sustainable Finance Geneva, Business School Lausanne, Montagne Alternative, Gold by Gold, Audemars Piguet, Piaget, UNESCO, Earthbeat foundation.

Sustainable Luxury Forum – Crowne Plaza, av. Louis Casaï 75-77, 1216 Geneva
600.-  CHF   Civil Society (NGO, Academic, NFP) – (including Cocktail & Dinner)
1’400.-  CHF   Participants (Standard) – from April 23, 2013 (including Cocktail & Dinner)
250.-  CHF   Dinner June 18, 2013 (including Cocktail & Dinner)

For further information>> 

By | June 14th, 2013|Other events|0 Comments

The Marketing and Communication Loft conference, 10 June 2013 Geneva

The marketing and communication loft

The marketing and communication loft

 

The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.

The conference aims  grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.

Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.

Program

14:30 – Registration & Welcome.

15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”

15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 – Coffee Gourmand & Networking (Terrace with lake view).

17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail  Marketing Concept Manager at Swarovski.

18:10 –  “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing               Manager for the mountain sports brand at Salomon.  

19:00 – Dinner Cocktail & Networking (Terrace with lake view).

20:30 – Closing.

By | June 5th, 2013|Other events|0 Comments

Our workshops – 100% recommended!

A belated thanks to the 30 people who attended our November workshops on web writing, crisis management and presentation techniques and to the trainers Patricia GoldschmidHenri Gautier, Marion Starck and Melitta Campbell.

Our post-workshop survey found that 100% of participants would attend future workshops and recommend them to their colleagues.

Stay tuned for our 2013 workshop programme!

By | December 13th, 2012|GCN workshops|0 Comments

The Internet Summit Geneva: 22 – 23 June 2012

BENEFITING FROM THE INTERNET ECONOMY

According to the Boston Consulting Group there will be 3 billion Internet users globally by 2016 which will be almost half the world’s population. What is reassuring is that we do not have to be Mark Zuckerberg to start making a living from this new economy.  With that in mind, the first The Internet Summit Geneva will take place on June 22nd and 23rd at the Uptown Business Arts Centre, Geneva.  Eight top internet marketers from the USA, Australia and USA will share their tips and secrets for making money online – using Twitter, E BAY, Lead generation, Google, Webinars, E books, Outsourcing and much more.

PROGRAM

Day 1 – Friday 22nd
08:00 – 08:45 – Event Registration
09:00 – 10:30 – Chris Bowser – How to make an income on Ebay
11:00 – 12:30 – Corinna X – How to make an income from Twitter
14:00 – 15:30 – Nik Halik – Cash flow Investment Strategies
16:00 – 17:30 – Brian Koz – Traffic harvesting through Google

Day 2 – Saturday 23rd
09:00 – 10:30 – Steven Essa – How to make an income with webinars
11:00 – 12:30 – Mark Anastasi – Four paths to financial freedom
14:00 – 15:30 – Saj P – The Internet Cash Machine
16:00 – 17:30 – Jeff Mills – Outsourcing secrets and mobile apps

By | June 14th, 2012|Other events|0 Comments

Geneva Forum on Social Change – April 20-21 at Uni Mail in Geneva

The 2012 Geneva Forum on Social Change will be held at the University of Geneva Uni Mail campus on 20-21 April.

The event will provide a platform to discuss and showcase models of development in times of economic crisis and persistent social divides. Under the theme of “Innovation & Co-creation for Development”, it will bring together entrepreneurs, managers from businesses, NGOs, International Organizations, and academia to focus on innovation and partnership as tools for global change.

It is organized by the International Organizations MBA (IOMBA) and will incorporate panel discussions, workshops, film screenings, an exhibition and great networking opportunities. We are committed to providing a free, world-class collaborative conference event in the city of Geneva!

For further information and to register for FREE, visit the website.

By | April 11th, 2012|Other events|0 Comments