First ever use of video in a print advert

For the first time in a print publication, ‘Entertainment Weekly’ in the US put a small video screen on one of its pages.

Developed in partnership with Americhip, the magazine’s September issue contains the first ever VIP, ‘video in print’, editorial/advert, which plays previews of CBS’s autumn line-up and includes product placement for Pepsi Max.

The digital display plays full-motion video at a crisp resolution with equally good audio quality (albeit minus a volume control). It works like an audio greeting card; opening the page activates the player, which is a quarter-inch–thick screen seen through a cutaway between two pages concealing the larger circuit board underneath.

Magazines featuring the ad will have a limited distribution in New York and Los Angeles – so it may be some time before we see anything of this kind in Europe – if it proves a success.

More >

Melitta

By | July 30th, 2010|Other resources|0 Comments
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iPad and Kindle Reading Speeds

According to new research by Jakob Neilsen, the new wave of electronic book readers have faster reading speeds than those that have gone before them. They are also significantly better than reading from computer monitors, thanks their higher-resolution screens and more natural and comfy reading position.

Many companies are betting big that electronic book readers, such as iPad and Kindle, will be one of the main ways people read long-form text in the future. But are they as good as books?

They do have several benefits, not least the ability to make an library of books portable, but the Neilsen study found that reading speeds are still slower than print.

So will they take over from the printed word? Only time will tell.

More about the Jakob Neilsen study >

Melitta

By | July 21st, 2010|Other resources|0 Comments
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Rezonance event (in French) – 20 March at 17h

Friday 20 March – Rezonance Event in Geneva on: Innovation First@Delemont

50% des métiers de demain sont encore à imaginer. 50% des entreprises qui créeront le PIB de demain n’ont pas encore été créées. Pour encourager l’innovation, le tissu économique du canton du Jura évolue vers une diversification importante de ses activités.

Dans le domaine des TIC, Technologies de l’Information et de la Communication, de nouveaux projets émergent et se concrétisent, que ce soit par le biais d’initiatives locales ou l’implantation d’entreprises étrangères. Venez rencontrer les acteurs majeurs de ce secteur ainsi que cinq entrepreneurs lors de ce First.

Organisé en collaboration avec la Promotion économique du Jura, ce First vous propose de découvrir les infrastructures et les prestations offertes aux porteurs de projets, telles que CREAPOLE, AlpicT ou ISIC-Arc. L’entreprise ILLION Security, leader mondial des tests d’intrusion, présentera aussi ses activités.

Programme:
 
17h00 Accueil 
17h30 First 
19h00 Allocutions pour le 20è anniversaire de la BIMO
19h30 Cocktail réseautage

Introduction by Jean-Claude Lachat, delegate of the Promotion économique du Canton du Jura.

Moderator Pierre Boillat, journalist

Participants:

Yann Barth, Directeur de CREAPOLE SA
« Creapole IT Building Le Noirmont : le premier bâtiment dédié aux start-up dans le canton du Jura »

Didier Mesnier, Secrétaire général de Alpict (plate-forme TIC de Suisse occidentale)
«AlpicT, Lake Geneva ICT Cluster »

Didier Rizzotti, Professeur HES et Responsable del’Institut des Systèmes d’Information et de Communication (ISIC-Arc)
« Financement de projets informatiques innovants »

Marco Ricca, Co-fondateur de ILION Security/IRIS/Adeya SA
« Gestion des Risques des Systèmes de l’Information, une approche novatrice … »

For more information>>

 

By | March 16th, 2009|Other events|0 Comments
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