Leaders must communicate with depth and care, says new report

The Employee Engagement Report 2011, which explores global workplace attitudes, revealed that trust in executives has a stronger correlation to employee engagement than trust in immediate managers. Half of employees who trust senior leaders are engaged compared to 40% of those who trust their direct boss and 33% of the North American workforce overall.

These findings are consistent with pre-recession findings. Highlighting that trust in leadership is an important factor in achieving high levels of engagement.

It’s harder to build trust with people who you rarely see or have never met, explained Christopher Rice, CEO of BlessingWhite, the consultancy responsible for the survey. “Most immediate supervisors and managers can demonstrate trustworthiness in their daily actions and become known beyond their titles. Executives don’t have that luxury. The workforce scrutinizes what they do see and hear – and will draw the most unexpected, unfortunate conclusions if leaders do not communicate carefully.”

The authors of the report, urge business leaders to demonstrate consistency in words and actions, communicate often and with depth, and create a culture that drives results and engagement.

For more information, download a copy of the report >

Melitta

 

 

By | February 24th, 2011|Other resources|0 Comments

CEOs misunderstand employee engagement

As in this blog we have spoken a lot about Employee Engagement in the past, I found a new report from the Economist Intelligence Unit on the subject most enlightening. It clearly signposts a disconnect between the boardroom and the rest of the organisation when it comes to understanding and acting on engagement issues.

According to the report, more than 80% of top executives across Europe and the Middle East view disengagement as one of the three biggest threats to their business. Yet, during the survey, almost half of these executives (47%) admitted that they do not discuss staff engagement issues in the boardroom.

Perhaps even more worrying was the report’s finding that many senior executives appear to have a fundamentally flawed view of what – and who – influences the levels of engagement within their organisations. For example, just 13% of C-suite executives believe that line managers and middle managers are chiefly responsible for staff engagement – this despite the raft of evidence pointing to line managers as being the key to morale and productivity.

Perhaps the most enlightening statistic to emerge from the report is the fact that nearly half (47%) of the senior executives surveyed believe that they are personally responsible for generating the levels of employee engagement in their firm – a view that is shared by only 16% of senior directors outside the C-suite.

Paul Lewis from the EIU, who edited the report, said: “this research strongly suggests that many, though certainly not all, CEOs retain an unrealistic and over-optimistic view about their own impact when it comes to staff engagement.”

An important point to bear in mind when building a business case for engagement related campaigns.

Melitta

By | December 10th, 2010|Other resources|0 Comments

Key Data for Communicators in Global Survey

The latest global survey from Melcrum, Key Benchmark Data for Communicators 2009, has revealed that in the light of the recession, every area of internal communications is being re-examined. Here are some of the survey’s headlines and what they mean for IC professionals:

Budget cuts – almost half of respondents (46%) said they will be spending less on consultants in the next 12 months. External advisors will therefore need to “re-evaluate what they offer and become more focused”. For those working in-house, budget cuts will mean less opportunities to move position and engage employees on a grand scale – but will be a chance for savvy communicators to gain respect by getting creative working closely with leaders and to make a difference.

Strategy change – 47% of respondents stated that cutbacks have led to fundamental change in their communication strategy. The main focus for internal communicators today appears to be on rebuilding trust and giving employees the answers they need. This is good news as it puts IC in the limelight, but it is demanding work that often needs to be done with fewer resources. Now more than ever, IC professionals need to prove their worth to gain the resources they need.

Change in Channels – 45% of respondents predicted a reduction in print communications in the coming year, with many seeing the Internet as a more cost effective and engaging alternative, due to its ability to spread messages to the right audiences with simplicity, immediacy and transparency.

Priority skills – Most respondents indicated that over the next 12 months, the most important skills will be: ‘managing change communication’ (43.2%), ‘supporting senior leadership communication’ (37.9%), and ‘measuring the effectiveness of internal communication’ (27.6%). In terms of leadership communications, ‘coaching managers to communicate’ came out as the top priority (52.5%), closely followed by ‘strategic planning’ (51%) and ‘how to assess communication effectiveness’ (49.3%).

More about the survey and its findings >

Melitta

By | October 2nd, 2009|Other resources|0 Comments

Neglecting Internal Communications is failing employees, says survey

A recent YouGov survey of 524 white-collar workers in the UK, commissioned by financial comms agency Financial Dynamics, found that only 15 per cent of respondents felt that their employer had communicated news about job security “very well”, while 37% said communication had been poor or non-existent.

And the worrying statistics don’t end there.

Less than half (48%) agreed that they had a clear picture of their company’s performance – with the ‘rumour mill’ seen as a more trustworthy source of information than official channels.

And when it comes to leadership communication, only 28% of respondents said they trusted messages from their chief executive more than “a little”, and just one third have regular face-to-face time with their superiors. Yet a significant 81% said that face-to-face contact with their line manager was the most trusted form of communication.

Nadia Kelly, director of PR at Ask Jeeves, warned: ‘Too many companies have turned their attention to protecting their external reputations during the recession at the expense of their internal reputation. But the two need to be absolutely integrated, especially in uncertain times such as these.’

For more information, read the PR Week article >

Melitta

 

By | June 7th, 2009|Other resources|0 Comments