Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

  • They are NOT all job seekers! Most are fellow businesses looking to grow their business
  • They have a HIGHER average income than Facebook users
  • They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

  • Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
  • Find out that your LinkedIn Profile is boring – and how to improve it 😉
  • Grow your network significantly
  • Learn how to proactively identify, search for and connect with your ideal customers!
  • Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By | November 3rd, 2017|Other events, Professional development|0 Comments

Consultancy to Developing a Marketing Brochure & Brand Guidelines

Call for tender: Developing a Marketing Brochure & Brand Guidelines for the Intergovernmental Oceanographic Commission of UNESCO

The purpose of the tender is to develop a marketing brochure and brand guidelines to move the Intergovernmental Oceanographic Commission (IOC) of UNESCO toward implementing its communications action plan. The brochure and brand guidelines will ultimately assist the organization in achieving its objectives, engaging effectively with relevant stakeholders, demonstrating the impact of its work and changing behaviour and perceptions where necessary.

The Contractor will initially develop a draft (of about 28-30 pages) and a final version of a corporate marketing brochure for the IOC. In parallel, the Contractor will develop a brand guidelines document that will provide the IOC clear, unified and consistent communications style for the next 3-4 years. The marketing brochure should be designed with the ultimate objective of generating basic content for the IOC web redevelopment efforts and other IOC communications efforts.

The corporate brochure and brand guidelines documents should be submitted in their final form, validated by the IOC Secretariat, by the end of October 2016.

Before submitting your tender proposal, please read carefully the tender instructions document and some background information on IOC.

Type of contract: Consultancy. Duration: 2.5 months.

Deadline: 2 August 2016 (noon, Paris time).

Submit application to: j.barbiere(at) (following tender instructions).

By | July 27th, 2016|Careers|0 Comments

New jobs online

A few new positions have been posted to the careers page:

Senior Manager, Global Shapers Media and Communications, The World Economic Forum, Geneva

External Communications Lead, Marketing, Cargill, Geneva

Marketing & Communications Manager, Badenoch & Clark in Geneva  

Best of luck to potential candidates!

By | September 10th, 2013|Careers|0 Comments

Meilleur du Web – 27 November 2013

The event Meilleur du Web is now accepting submissions from web and digital media professionals. The annual competition for best web or digital project will select  the winners at their annual  event to be held at the Fédération des Entreprises Romandes in Geneva on 27 November 2013.

The 9 categories, which will be judged by a committee of web professionals are:

  • innovation
  • technology
  • usability
  • business effectiveness
  • online marketing
  • performance campagnes
  • branding campaigns
  • creation
  • mobile

Agencies, free-lances, and all digital media professionals will be able to submit their projects which must have been completed between December 2012 and October 2013 , and uploaded to the site between the 2 and 20 of September 2013. The shortlist will be available on the site as of October 15 2013.

For further information consult the website or contact one of the three organisers directly:   Victoria MarchandRodolphe Koller ou Thierry Weber

By | August 8th, 2013|Other events|0 Comments

The Marketing and Communication Loft conference, 10 June 2013 Geneva

The marketing and communication loft

The marketing and communication loft


The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.

The conference aims  grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.

Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.


14:30 – Registration & Welcome.

15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”

15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 – Coffee Gourmand & Networking (Terrace with lake view).

17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail  Marketing Concept Manager at Swarovski.

18:10 –  “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing               Manager for the mountain sports brand at Salomon.  

19:00 – Dinner Cocktail & Networking (Terrace with lake view).

20:30 – Closing.

By | June 5th, 2013|Other events|0 Comments

Marketing & Communication Loft conference 25 March 2013

The Marketing & Communication Loft, an innovative and interactive project of conferences for marketing and communication professionals is organising a conference on 2013 Insights from great luxury  brands on 25 March 2013 from 18h.

For further information>>

By | March 21st, 2013|Other events|0 Comments

Social Media Marketing by numbers, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

  • Hiring a celebrity Tweeter
  • Turning ‘Likes’ into Loots on Facebook
  • Translating YouTube videos into sales
  • Is it worth buying a Twitter following?
  • Rewarding customer referrals
  • Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >


By | November 21st, 2011|Other resources|0 Comments

Tough times favour the underdog

That is the theme of a forthcoming article in the Journal of Consumer Research: ‘The Underdog Effect’.

In the article, HBS professor Anat Keinan and colleagues explain how and why a ‘brand biography’ about hard luck and fierce determination can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles.

Despite psychological research showing that people want to associate themselves with winners (and therefore with winning brands), Keinan was interested to see increasing numbers of brands trying to position themselves as an underdog, i.e. the one expected to lose.

It seems that when times are tough, people are more willing to relate to and support those who’s passion, determination and perseverance have helped them to overcome adversity.

This is an interesting concept that can be easily translated into external, corporate and internal communication to help show a new level of understanding and empathy with stakeholders, and help draw them closer to the leaders, products and organisations we represent.

To find out more, read an interview with Anat Keinan
in HBS’s Working Knowledge newsletter >


By | September 14th, 2010|Other resources|0 Comments

GCN end of summer apéro – 7 September at the Chateau des Penthes

Dear GCN members,

We hope everyone has enjoyed the summer. We would like to invite you to our annual “Geneva Communicators Apéro” to be held at the Chateau des Penthes, in Geneva. We have ordered warm temperatures and sunshine for that date in order to enjoy a drink on the beautiful terrace and get back into networking mode for the upcoming season. This is an occasion to welcome the many new members that have joined this year and to reconnect with our dedicated regulars.

When: Tuesday 7 September 2010, from 18h30 onwards
Where: Chateau des Penthes, 18 chemin de l’Impératrice, 1292, Pregny-Chambésy, Geneva Chateau des Penthes, see map (pdf)
Just up the road from the UN and the ICRC and across from the US Mission in Geneva.
Format: Socialising, networking, AND drinks!
Entry: CHF 10 (to cover some of the costs)

Since space is limited, please register as soon as possible>>

If this link does not work, please paste the following link into your Internet browser:

We look forward to seeing you there!

Patricia, Glenn, Melitta, & Vincent
Geneva Communicators Network

Event sponsored by the International University in Geneva.

By | August 26th, 2010|GCN aperos|0 Comments

Marketing 2.0 conference in Paris

For those who are interested in social media, there is an interesting conference in Paris on 22-23  March 2010. Marketing 2.0 (M2C) will bring together experts and specialists to discuss the future of marketing, (social) media, and advertising, as well as new technology.

The main goal of the M2C is to exchange ideas and learn how to handle the dramatic changes in media, marketing, and consumer behavior in your day-to-day business using the latest knowledge, best practice, and trends. We try to gain insights from the bigger picture instead of focusing on only one discipline, such as technology, marketing, or media. Furthermore, we recognize that all areas are becoming ever more connected and also recognize the need for better understanding across all departments today.

If you click on the icon on the Comminsight blog and add the code: PGM2C2 you can benefit from a slight  discount.

See you in Paris!

By | February 25th, 2010|Other events|0 Comments