pr – Geneva Communicators Network

European Excellence Awards in PR and communications

The European Excellence Awards 2014, leading Awards in PR and communications across Europe will be held in Paris on December 4, 2014. Submit your entries by October 1, 2014.

The European Excellence Awards honour outstanding performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide range of industries from all across Europe, the Awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples of communication in Europe. With such a scope, the Excellence Awards ensure that achievements in all fields is acknowledged. For further information on categories go to the EEA website>>.

To apply directly>>

By GenevaCom| September 3rd, 2014|Other events|0 Comments

Wrap up – GCN lunch event on PR and Ethics (14 October)

Many thanks to Jonathan Leighton for his thought provoking presentation at our recent GCN lunch and thank you to the participants who joined in the discussion. Jonathan presented some interesting perspectives on the critical role of values and codes of conduct in today’s PR and communications environment. More information about Jonathan and his recently published book can be found on his website: http://www.thebattleforcompassion.com.

A few photos have been uploaded to the GCN flickr account and can be seen on our photostream on the left of the screen.

For those who are interested in receiving a copy of the presentation, please send us an email or contact Jonathan directly on: jonl@sunrise.ch.

Look out for our next event coming up in November on Public Affairs.

Glenn, Patricia, Melitta and Vincent

By GenevaCom| October 19th, 2011|GCN lunch events|0 Comments

World’s First Press Release Search Engine Launched

A new search engine dedicated to seeking press releases has been launched.

PRFilter, said to be the first press release search engine, indexes thousands of releases each day and is designed to save journalists and bloggers time.

Results are ranked based on a combination of relevance to the terms searched for and the number of people PRFilter’s patent pending Active Interest Technology considers a release to be relevant to. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked.

Adam Parker, chief executive of RealWire, the company that developed the application, said: “In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.”

Melitta

By GenevaCom| February 18th, 2011|Other resources|0 Comments

PR Industry sets new standards

This year’s European Summit on Measurement in Barcelona saw the adoption of a new set of standards and practices to guide the measurement and evaluation of public relations.

The summit, organized by AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations brought together 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and evaluating public relations results. Resulting in the adoption of the ‘Barcelona Principles’.

The seven ‘Barcelona principles’ are:

Goal setting and measurement are fundamental
Measuring the effect on outcomes is preferred to measuring outputs
The effect on business results can and should be measured where possible
Media measurement requires quantity and quality
Advertising Value Equivalents are not the value of public relations
Social media can and should be measured
Transparency and replicability are paramount to sound measurement

To support the adoption of the Barcelona Principles, AMEC has announced a new conference on measurement metrics to be held in London on 17 November.

Further information:

An outline of the Barcelona Principles >

AMECs London Measurment Conference >

The 2010 European Summit on Measurement >

Melitta

By GenevaCom| November 3rd, 2010|Other resources|0 Comments

New site for CIPR

The Chartered Institute of Public Relations has recently relaunched its webiste, with the addition of some great new features to keep PR professionals in the loop.

These include ‘CIPR TV’, where you can watch discussions with leading figures in the industry and a new ‘Features’ section that gives ready access to a range of in-depth articles, tips and advice from seasoned pros.

The new CIPR website can be found at: www.cipr.co.uk

Melitta

By GenevaCom| October 21st, 2010|Other resources|0 Comments

GCN end of summer apéro – 7 September at the Chateau des Penthes

Dear GCN members,

We hope everyone has enjoyed the summer. We would like to invite you to our annual “Geneva Communicators Apéro” to be held at the Chateau des Penthes, in Geneva. We have ordered warm temperatures and sunshine for that date in order to enjoy a drink on the beautiful terrace and get back into networking mode for the upcoming season. This is an occasion to welcome the many new members that have joined this year and to reconnect with our dedicated regulars.

When: Tuesday 7 September 2010, from 18h30 onwards
Where: Chateau des Penthes, 18 chemin de l’Impératrice, 1292, Pregny-Chambésy, Geneva Chateau des Penthes, see map (pdf)
Just up the road from the UN and the ICRC and across from the US Mission in Geneva.
Format: Socialising, networking, AND drinks!
Entry: CHF 10 (to cover some of the costs)

Since space is limited, please register as soon as possible>>

If this link does not work, please paste the following link into your Internet browser:
http://www.zoomerang.com/Survey/WEB22B4KCF5GNN

We look forward to seeing you there!

Patricia, Glenn, Melitta, & Vincent
Geneva Communicators Network
www.genevacom.org

Event sponsored by the International University in Geneva.

By GenevaCom| August 26th, 2010|GCN aperos|0 Comments

Lac Leman Communications Forum 2010 – sold out!

There has been an overwhelming response for the Lac Leman Communicators Forum of May 6 – it is now sold out. If you do still want to go, there is a possiblity to be put on a waiting list, just email: juoni@usi.ch.

By GenevaCom| April 27th, 2010|Other events|0 Comments

Conference in Geneva (in English) – Corporate Communications in a web 2.0 era

« La Coporate Communication à l’heure du Web 2.0″
Friday 26 mars 2010 – 13h30 to 18h30
Hôtel Crown Plaza Geneva
Cost: publicité romande members Frs 150- / non members Frs 200.-

An opportunity to meet heads of corporate communiations with 2.0 experience. The programme includes:

« Integrated Online Communicaiton » André Manning, Vice President and Global Head of External Communication Philips
« Internal Communication in Times of the Generation Y « par Jürgen Zimmermann, Vice President and Head of Corporate Media, SAP
« NATO : a Political-Military Organization boosting Online Communications » Dr Gerlinde Niehus, Head Corporate Communicaitons Section Public Diplomacy Division, NATO
« Profiting from the Oline Community » Jon Worth, Partner techPolitics LLP
« It’s a long Way to Enterprise 2.0″ Jean-Paul Chapon, Interanet and online Media Manager Alcatel-Lucent
« Entreprises romandes : comment réussir sa conversion au 2.0″ Alan Vonlanthen, consultant web /chef de projet, Cross Agency
« Online Communication at IBM : Decoding the Digital Revolution » Ian McNairn, Program Director Web Technology & Innovation, SWG Integration Business Transformation and IT, IBM
Moderator: Marchand, Editor in chief, Cominmag

By GenevaCom| March 24th, 2010|Other events|0 Comments

It only takes one tweet – PR lessons from Trafigura

A real-life lesson that ‘honesty is the best policy’. Traditionally, when things went wrong for Corporations, there were two options facing their PR team: come clean or to try and bury the story. But as the recent Trafigura fiasco has proven, in today’s world it only takes one tweet to cause Corproations a very big and expensive headache.

Read an interesting article in the Guardian about this topic >

Melitta

By GenevaCom| November 4th, 2009|Other resources|0 Comments

8 Rules: How to manage PR in the Economical Crisis

Ahead April’s Crisis Communication conference in London, organisers have issued a tip sheet outlining the eight rules for managing PR in an economical crisis to help professionals position their messages appropriately in today’s environment and avoid making fundamental errors.

Download the Tip Sheet and find out more about the conference >

Melitta

By GenevaCom| April 1st, 2009|Other resources|0 Comments

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