H&H Webranking 2010 Switzerland: Swiss companies at standstill

A study conducted by Hallvarsson&Halvarsson (H&H) is a leader in financial communication in Sweden shows that Swiss companies are at a standstill with online communications. H&H Webranking is the largest study assessing corporate and financial communication online of more than 900 companies from around the world. 14th European edition of the H&H Webranking research and 7th in Switzerland.

Swisscom retains the top position in the H&H Webranking 2010 Switzerland Top 50 with UBS and Credit Suisse rounding out the top three. The results show Swiss companies have failed to improve and continue to lag behind the European average. The gap between the information supplied and what the market is requesting has widened just as technological developments and social media create new challenges to confront.

The H&H Webranking survey, now in its 14th consecutive European edition and 7th Swiss edition, represents the most in-depth analysis of online financial and corporate communications in Europe. The study evaluates the English language version of corporate websites, excluding commercial sections. The H&H Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communications but also as a comparison with domestic and international competitors.

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By | December 22nd, 2010|Other resources|0 Comments

New research on Swiss companies and Wikipedia

For your information a new research has been published on the quality of Swiss companies’ Wikipedia pages. The research finds that Swiss companies are lagging in an international perspective and should do more to engage with users to improve the quality of the pages.
Credit Suisse, Syngenta, Nestlé have top Wikipedia page among Swiss companies.

The research found Credit Suisse’s Wikipedia page the most complete and easily consultable among Switzerland’s 48 largest listed companies. Syngenta, Nestlé and Zurich Financial follow close behind. The Lundquist study also found that Swiss companies underperform compared with the world’s biggest corporations. To improve their online presence they must engage with Wikipedia, not back away as is often assumed.

Credit Suisse has the most complete and easily consultable Wikipedia page among companies in the SMI Expanded Index, according to research released today by Italian consultancy Lundquist. The survey considered information that ran the gamut from number of employees and location of headquarters to corporate governance, branding and financial data.
Top 10 Swiss Wikipedia Pages
(maximum = 25 points)
1. Credit Suisse ————- 14 pts
2. Syngenta —————— 13.75
3. Nestlé ———————- 13.5
3. Zurich Financial  ———13.5
5. Logitech ——————-13.25
6. UBS ————————-13
6. Lindt ————————13
6. ABB ————————-13
9. Novartis ——————–12
9. Swiss Re——————-12
Top Wikipedia Pages – Fortune Global 500
(maximum = 25 points)
1. Apple (USA) —————- 22 pts
2. BT (UK) ———————- 21.5
3. Nokia (FIN) —————–  21
3. Royal Dutch Shell (NTL)– 21
5. Ford Motor (USA) ———-20.5
5. Toyota Motor (JAP) ——- 20.5
140. Credit Suisse (SWI) —-14

For further infomraiton, you can check the Lundquist Srl website.


By | April 19th, 2010|Other resources|0 Comments