Lac Leman Communications Forum 2010


As co-organisers, we are pleased to present to you the Lac Leman Communications Forum 2010:

Theme: Navigating the Social Media Jungle: Strategies for Corporate Communications
Date and time: Thursday, May 6, 2010 10:00 – 18:00 hrs
Location: The Olympic Museum, Lausanne, Switzerland
Cost: CHF 450/EUR 300 (The conference fee covers all breaks, lunch, the closing apero as well as a certificate of attendance from the Universita della Svizzera italiana)

The Lac Leman Communications Forum will provide an up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central role that corporate communications plays in virtually every organizational function. Forum participants will gain insights into how to deploy proven strategies for using new and emerging digital platforms.

Speakers:
Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, USA.
Andreina Mandelli, PHD, SDA Bocconi School of Management, Italy, and Universita della Svizzera italiana, Switzerland. Andreina Mandelli is Professor of Communication and Marketing at SDA Bocconi School of Management in Italy.
Adrian Monck, Managing Director, Head of Communications and Media, World Economic Forum.
Bertil Cottier, Professor and Dean, Faculty of Communication Sciences, Universita della Svizzera italiana, Switzerland.

More information and registration>>

By | March 4th, 2010|Other events|1 Comment

Awards for Top Swiss Corporate Websites – correction

Contrary to my original post on 9 April, this year saw the second annual H&H Webranking Awards Ceremony, recognizing the top performing corporate websites in the 2008 H&H Webranking Switzerland survey. Sorry for any inconvenience caused by the error.

This year’s winners include:

Georg Fischer – First place overall, and one of the most improved websites in the Swiss ranking this year.
UBS – Second place overall (last year’s winners)
Swisscom – Third place overall
Nestlé – Best Social Media Initiative, for its innovative and use of Web 2.0 applications on its corporate site
Roche – Best Performer, CSR
Swatch Group – Best Improver among all Swiss websites in the survey

More than just an awards ceremony, this year’s event also included speeches from leaders in online communications including David Villa from Xing and Roberto Ferrari, Websites manager at Eni, this year’s winner of the European Webranking. There was also a presentation of new research being conducted into online CSR communications by Lundquist srl, Hallvarsson and Halvarsson’s representative in Switzerland, Italy and Austria.

Further information about t the 2008 H&H Swiss ranking >

Video summary of the event >

Melitta

By | April 17th, 2009|Other resources|0 Comments

LIFT Conference in Geneva – 25-27 February

This week the infamous Lift conference will be held at the CICG in Geneva from 25-27 February.  For those who haven’t signed up, you may still be able to get a spot.

“Lift is a series of events built around a community of doers and thinkers who get together in Europe and Asia to explore the social impact of new technologies. Each conference is your chance to turn changes into opportunities, by anticipating the major shifts ahead, and meeting the people who drive them”

The GCN will be organising a workshop on Wednesday 25 February at 16h. For more information about the conference or to follow some of the presentations online check the website:  www.liftconference.com

By | February 23rd, 2009|Other events|0 Comments

Interesting blog – Innovation 2.0 and…

Following our recent event on mobile communications, here is another blog which may be of interest about innovation, ideas, web 2.0, social Networking, collaboration, knowledge management…and more.

http://enterprisecollab.wordpress.com/

The author is Stephane Cheikh, a Geneva based SITA employee working on innovation. It is a collection of personal thoughts around topics  such as future trends and innovation, disruptive web 2.0 business models and emerging technologis and markets.

By | October 3rd, 2008|Other resources|0 Comments

Interesting article on research blogging in the Economist …

User-generated science : web 2.0 tools are beginning to change the shape of scientific debate

Although Web 2.0, with its emphasis on user-generated content, has been derided as a commercial cul-de-sac, it may prove to be a path to speedier scientific advancement. According to Adam Bly, Seed’s founder, internet-aided interdisciplinarity and globalisation, coupled with a generational shift, portend a great revolution. His optimism stems in large part from the fact that the new technologies are no mere newfangled gimmicks, but spring from a desire for timely peer review.

With the technology in place, scientists face a chicken-and-egg conundrum. In order that blogging can become a respected academic medium it needs to be recognised by the upper echelons of the scientific establishment. But leading scientists are unlikely to take it up until it achieves respectability. Efforts are under way to change this. Nature Network, an online science community linked to Nature, a long-established science journal, has announced a competition to encourage blogging among tenured staff. The winner will be whoever gets the most senior faculty member to blog. Their musings will be published in the Open Laboratory, a printed compilation of the best science writing on blogs. As an added incentive, both blogger and persuader will get to visit the Science Foo camp, an annual boffins’ jamboree in Mountain View, California.

By itself this is unlikely to bring an overhaul of scientific publishing. Dr Bly points to a paradox: the internet was created for and by scientists, yet they have been slow to embrace its more useful features. Nevertheless, serious science-blogging is on the rise. The Seed state of science report, to be published later this autumn, found that 35% of researchers surveyed say they use blogs. This figure may seem underwhelming, but it was almost nought just a few years ago. Once the legion of science bloggers reaches a critical threshold, the poultry problem will look paltry.

Read  the article on the Economist site.

By | September 28th, 2008|Other resources|0 Comments