Survival Skills for Freelancers

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with Marketing Copywriter and author of ‘Survival Skills for Freelancers’, Sarah Townsend, about how she has built her business and learned how to survive as a solopreneur.

Starting her own business was never part of Sarah’s grand plan, but when her daughter came along and working full-time as a marketing account manager was no longer possible, so her boss encouraged her to explore freelance work. It felt like the perfect move so she took the leap…but establishing herself as a new Mum and a freelancer at the same time was not all unicorns and rainbows!¨

However, over the next decade, Sarah learned (often the hard way), just what it takes to survive as a freelancer, and how to take control of her business and processes to get the best results for her clients and create a sustainable business in the process.

Listen to this episode to learn more about Sarah’s journey to date, and her fantastic advice for freelancers on how to thrive in their new role and build a business their own way.

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/sarah-townsend

By | November 25th, 2020|Other resources, Professional development|0 Comments
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Next GCN Workshop Day – Friday 29 April 2016

The Geneva Communicators Network is pleased to announce its next workshop day of 2016 to be held on Friday 29 April at Webster University Geneva.

Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 12-15 participants – to allow instructors to address specific needs.

Some testimonies from our past workshops:

PCG_GCN Workshop_0025I found the workshop useful, and quite fun as well. It was definitely worthwhile”     

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

Workshop day: Friday 29 April in Geneva – featuring all three workshops
(Please note: you can only attend one workshop in the day!):

IMG_4980Date: Friday 29 April 2016
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Register now >>

 

 

Workshop 1: Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
More information >>

Register now >>

Workshop 2:  Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>> 

Register now >>

Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Register now >>

We look forward to seeing you there.

 

By | March 23rd, 2016|GCN workshops|0 Comments
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What are your proofreading tips?

That was the question asked recently on the Melcrum Communicators Network. Here are some of the suggestions offered:

  • Print the document out – it’s easier to spot errors in hard copy
  • Email the text to yourself to help you see it with fresh eyes
  • Check for one thing at a time: punctuation, capitalisation, tenses, numbers etc.
  • Put the text away for a while and then come back to it – ideally a day or more
  • Ask a third party to read it through
  • List your common errors and check for these first
  • Read content outloud
  • Check the ‘Readability statistics’ in the spell checker
  • Read the document backwards, it’s easier to see individual words that way

What are your top tips?

Melitta

By | April 2nd, 2010|Other resources|0 Comments
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