This practical and interactive course will give you the skills for media interviews with the press, TV or radio. Given by a former BBC foreign correspondent, it will strip away misconceptions about what the media wants. It will show you how to control the interview and feel confident when speaking to journalists. As well as learning how the media operates and what the interviewer is looking for, you’ll be given mock radio and on camera interviews to give you a realistic experience.
2. Reasons for attending
- Understand the media to better position your organization to get publicity for your event, cause or campaign.
- Get your message across clearly and with authority
- Build confidence in radio and on-camera TV interviews so that you can handle any question – even those designed to trip you up.
- Get detailed analysis of your interview and constructive advice on content and style.
3. Course outline:
Understanding the media:
• What the media wants
• What makes news
• How different media operate
Delivering an effective message:
• Crafting a message
• Delivering a sound-bite
Talking to the media:
• Preparing for print, radio and TV interviews
• Giving a radio and TV interview
• Handling difficult questions and keeping control
4. About the trainer
Claire Doole is a former BBC TV and radio journalist in London, Brussels and Geneva. Claire has extensive experience in-front of and behind the camera. She understands how the media think and what they want. A skill she used to her advantage as a UN spokeswoman and head of media at WWF International, where she built excellent relations with local, national and international media. Since setting up ClearViewMedia Claire has media trained bankers, lawyers, doctors, scientists, environmentalists and entrepreneurs as well as many communications professionals working for international organizations and multinational companies. A native English speaker, Claire speaks fluent French and German and good Spanish.