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IPR Webinar : Maximizing Earned Media in the Age of AI, 31 March 4 p.m.

The Institute for Public Relations (IPR) hosts a series of free monthly webinars designed to bring the latest research and insights directly to communications professionals. Each session features leading scholars and industry experts who explore emerging trends, data-driven strategies, and the evolving role of public relations in today’s complex media environment.  The next free webinar is on Maximizing Earned Media in the Age of AI, on 31 March at 4 p.m. EDT.

As audiences increasingly get their information through AI search engines like ChatGPT and Google’s AI Overviews, where 60% of searches now result in zero clicks, the pathways to visibility have fundamentally changed. Earned media is no longer just about securing coverage; it’s about earning a place in AI-generated responses that synthesize and cite information for millions of users. As a result, the way we measure potential media impact also changes.

Register to explore which content characteristics most influence AI content selection and amplification.

Featured speakers:

  • Angela Dwyer, APR
    VP of Insights, Fullintel
  • Lightning Czabovsky, J.D., Ph.D.
    Associate Professor, University of North Carolina at Chapel Hill
  • Jenn Francis
    Communications Strategy, Accenture
  • Amber Daugherty, MCM
    Value & Impact Consultant, Big Valley Marketing

For more information contact IPR directly.

To register click here>>

By | March 18th, 2026|Other events|0 Comments
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Lunch event – Crafting and Delivering a Winning Pitch – 16 April 2026

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 16 April 2026.

Join this dynamic session with Claire Doole and learn how to turn your idea into a pitch that gets attention, buy-in, and results. In this session, you’ll learn how to:

• Prepare and structure a clear, compelling pitch

• Combine evidence and emotion to persuade your audience

• Deliver your message with confidence and impact

Expect practical techniques, real examples, and quick exercises you can use immediately—whether you’re pitching an idea, a project, or funding.

Date: Thursday 16 April 2026

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

 Please register online >>

Claire Doole is a former BBC correspondent who reported from Berlin, Brussels, Geneva, and London, and later served as a spokesperson for the UN Refugee Agency, the International Federation of the Red Cross, and WWF International.

Since 2006, she has coached senior leaders in major companies and international organizations on media communication, public speaking, pitching, speechwriting,  storytelling and panel moderating.

Having pitched countless stories to the media herself, Claire now teaches professionals how to communicate ideas with clarity, brevity, and impact. She is also a highly sought-after conference moderator, guiding discussions with Presidents, Ministers, and CEOs. A British-Swiss national based in Geneva, Claire works in both English and French.

 

By | March 17th, 2026|Other events|0 Comments
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Lunch event – Crafting and Delivering a Winning Pitch – 16 April 2026

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 16 April 2026.

Join this dynamic session with Claire Doole and learn how to turn your idea into a pitch that gets attention, buy-in, and results. In this session, you’ll learn how to:

• Prepare and structure a clear, compelling pitch

• Combine evidence and emotion to persuade your audience

• Deliver your message with confidence and impact

Expect practical techniques, real examples, and quick exercises you can use immediately—whether you’re pitching an idea, a project, or funding.

Date: Thursday 16 April 2026

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

 Please register online >>

Claire Doole is a former BBC correspondent who reported from Berlin, Brussels, Geneva, and London, and later served as a spokesperson for the UN Refugee Agency, the International Federation of the Red Cross, and WWF International.

Since 2006, she has coached senior leaders in major companies and international organizations on media communication, public speaking, pitching, speechwriting,  storytelling and panel moderating.

Having pitched countless stories to the media herself, Claire now teaches professionals how to communicate ideas with clarity, brevity, and impact. She is also a highly sought-after conference moderator, guiding discussions with Presidents, Ministers, and CEOs. A British-Swiss national based in Geneva, Claire works in both English and French.

 

By | March 17th, 2026|GCN lunch events|0 Comments
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Hope Networking Event – March Learning Meet-Up – March 26, 2026

The Hope Network is organising a learning meet-up on 26 March from 18H30-20H30 at the CERN IdeaSquare, Route de Meyrin 385, 1217 Meyrin.

The event will feature two sessions:

“Data science & AI applications in sustainability.”


Speaker: Roberto Castello has a Ph.D. in Particle Physics from the Univ. of Torino. As a Principal Data Scientist at the Swiss Data Science Centre, he accompanies industries, public institutions, NGOs and international organizations through their data science journey.

 

“How AI tools have changed Software Engineering & what it might mean for other white collar professions.”

Sean Carroll has a Masters degree in Business and is an AI & innovation engineering leader who’s worked in this field for over a decade. He was previously at Médecins Sans Frontières, GitLab and EPFL.

 

 

For more information, and to register click here. Entry is free of charge

By | March 13th, 2026|Other events|0 Comments
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GCN Apéro wrap-up

Thank you to all the members who joined us for the GCN apéro last night. The atmosphere at the Château de Penthes was a perfect backdrop for an evening of great conversation and community, including our fun, animated networking exercise.

It was a pleasure to see such a vibrant group, combining our loyal past members with many newly joined faces.

Below are a few photos of the event, taken by the talented Geraldo Pestalozzi.

We look forward to welcoming you again very soon at an upcoming GCN event.

The GCN Team

  • Geneva Communicators Network event
By | February 11th, 2026|GCN aperos|0 Comments
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Apéro – Tuesday 10 February 2026

Dear communicators,

Join us for our next apéro on Tuesday, 10 February 2026, at the Château de Penthes.

Enjoy an informal moment with fellow communicators and exchange thoughts and experiences on communication in today’s challenging environment.

The participation fee includes drinks and finger food, served by the renowned Jardin des Penthes restaurant. The evening will also feature a surprise activity designed to spark conversation and encourage networking.

Date: Tuesday 10 February 2026

Time: 18h00 to 20h00

Location: Chateau des Penthes, Chem. de l’Impératrice 18, 1292 Pregny-Chambésy

Fee: CHF 30.- per person includes drinks and snacks

 Please register online >>

By | February 2nd, 2026|News|0 Comments
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End-of-Year Apéro, Thursday 4 December 2025

Dear communicators,

We are pleased to announce our end-of-year apéro get-together for 2025. Please join us at the Restaurant “La Vie des Champs”, a lively and dynamic venue near the ICRC and ILO. Join us for some drinks and finger food and to network with fellow communicators. The evening will also include a surprise animation to encourage networking.

Date: Thursday 4 December 2025

Time: 18h00 to 20h00

Location: Restaurant La Vie des Champs, Ch. de la Vie des Champs 15, 1202 Geneva

Directions: The restaurant is located on a small road behind the ICRC, limited street parking is available. Bus stop BIT for bus 8 is 5 minutes from the venue.

Fee: CHF 35.- per person includes drinks and snacks

Register here>>

By | November 19th, 2025|GCN aperos|0 Comments
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GCN Lunch event wrap up: Beyond the Noise: Exploring what makes communication credible in turbulent times

Thank you to all the communicators who attended our GCN lunch event on Friday 7 November: Beyond the Noise: Exploring what makes communication credible in turbulent times.

Thank you also to using Alice Richard of Co-CREATE ImpACT for her entertaining and insightful workshop using LEGO® Serious Play®.

The group worked together to explore what makes communication credible in a time of heightened complexity, information overload, and increasing public scepticism. Using the LEGO® Serious Play® methodology, participants collaborated to reflect on how trust is built and maintained, shared personal and professional experiences, and identified common challenges such as audience scepticism, the pace of information, and emotional fatigue. The session highlighted the importance of authenticity, clarity, empathy and alignment between words and actions, and underscored the role of communicators as sense-makers who help others navigate complexity. Participants also co-developed practical strategies to move forward with greater confidence, such as slowing down to listen, co-creating meaning with audiences, and reconnecting communication work to purpose and shared values. Main takeaways included the importance of emotional connection, consistency, and alignment between organisational actions and messages.

Below are some photos of the event.

We look forward to seeing you at a future GCN event.

The GCN Team

  • Beyond the Noise: Exploring what makes communication credible in turbulent times using LEGO® Serious Play® with Alice Richard of Co-CREATE ImpACT.

 

By | November 11th, 2025|News|0 Comments
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In-person event – 7 November 2025 – Beyond the Noise

 Beyond the Noise: Exploring what makes communication credible in turbulent times?
Dear communicators,

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 7 November 2025.

If you are finding the world an increasingly crazy place, you are not alone. With growing complexity, escalating crises and conflicts all around … layered with fake news, an overload of information and artificially generated content … how can we as communicators be credible and convincing?

To help us explore and think differently about this topic, we are going to get hands-on with a fast-paced LEGO® Serious Play® workshop. LEGO® Serious Play® is a powerful research-backed methodology, that is great for tackling complex problems and unlocking creativity. Exactly what we need in the context of communication in these turbulent times. So, get ready to build to discover new perspectives and generate solutions to this challenge we are collectively facing.

The session will be facilitated by Alice Richard.

Alice Richard

Alice is a sustainability catalyst, leading purpose-driven learning experiences that support sustainable transformation. She harnesses the power of play to shift mindsets, stimulate creativity and develop the skills needed to build a better future. With Co-CREATE ImpACT, Alice provides impactful training services and runs sustainability simulations for the UN, nurtures changemaking skills at leading universities, gets big businesses to ‘think out of the box’ using LEGO® and much more. A Scottish national and naturalised Swiss citizen, bilingual in English and French, Alice brings together 20+ years of experience with her energising, authentic and can-do approach, to spark change.

We look forward to an engaging and collaborative discussion with all of you.

Date: Friday 7 November 2025

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

 Please register online >>
By | October 24th, 2025|GCN lunch events|0 Comments
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In-person event – 7 November 2025 – Beyond the Noise

 Beyond the Noise: Exploring what makes communication credible in turbulent times?
Dear communicators,

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 7 November 2025.

If you are finding the world an increasingly crazy place, you are not alone. With growing complexity, escalating crises and conflicts all around … layered with fake news, an overload of information and artificially generated content … how can we as communicators be credible and convincing?

To help us explore and think differently about this topic, we are going to get hands-on with a fast-paced LEGO® Serious Play® workshop. LEGO® Serious Play® is a powerful research-backed methodology, that is great for tackling complex problems and unlocking creativity. Exactly what we need in the context of communication in these turbulent times. So, get ready to build to discover new perspectives and generate solutions to this challenge we are collectively facing.

The session will be facilitated by Alice Richard.

Alice Richard

Alice is a sustainability catalyst, leading purpose-driven learning experiences that support sustainable transformation. She harnesses the power of play to shift mindsets, stimulate creativity and develop the skills needed to build a better future. With Co-CREATE ImpACT, Alice provides impactful training services and runs sustainability simulations for the UN, nurtures changemaking skills at leading universities, gets big businesses to ‘think out of the box’ using LEGO® and much more. A Scottish national and naturalised Swiss citizen, bilingual in English and French, Alice brings together 20+ years of experience with her energising, authentic and can-do approach, to spark change.

We look forward to an engaging and collaborative discussion with all of you.

Date: Friday 7 November 2025

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

 Please register online >>
By | October 24th, 2025|News|0 Comments
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