The International University in Geneva and Geneva Women in International Trade are organising a communications roundtable:
“Marketing and branding masterclass”
When: Thursday 9 October 2008, 6 p.m.
Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216
What does it take to create great brands? How can companies and organizations build strong relationships with customers and stakeholders? How do all the communication “touch points” fit together? Our panel of global experts from communications, design and marketing will take you through the issues and challenges of branding today in this once-only “master class”.
Panel members:
* Mr Peter Borowski, Group Creative Director, LPK
* Mr Howard Roberts, Global Director, Lovemarks – Saatchi & Saatchi
* Ms Victoria Dix, Managing Director, Cohn & Wolfe public relations
* Moderator: Ms Michele Mischler, Journalist, World Radio Switzerland
Entry fee: 25 CHF (15 CHF for GWIT and IUN Alumni)
Agenda:
6.00 p.m. Welcome
6.30 p.m. Presentations followed by discussions
8.00 p.m. Cocktail and networking
Register online here >>
For further information, please consult the roundtable flyer (pdf)>>
