There are three interesting events for communicators in Geneva during September:

• Wednesday 17 September: “How do you measure the ROI of communication?” with Angela Sinickas, 18h30, more information (pdf) >>

• Thursday 18 September: “A brand-new world: how challenger brands are changing marketing conventions” with Professor Leslie de Chernatony , 18h30, more information >>

• Tuesday 23 September: “The Future of Mobile Communications” with Ewan Macleod, 19h00, more information>>

Hope to see you at some of these events!

Patricia and Glenn

IABC invites to Angela Sinickas, 1830, 17th September, Geneva

Measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent oncommunication with the business outcomes resulting from it—how it increasesrevenue or reduces expenses.

The IABC invites you on Wednesday 17th September to an hour-long seminar by Angela Sinickas, probably the world’s leading authority on communication measurement.

Venue: Hotel Epsom, 18 rue de Richemont, 1202 Geneva.

Drinks and networking start at 1830. Presentation 1915.

IABC members CHF 25, non-members CHF 35.

Don’t miss this rare opportunity to hear from a top global practitioner!
Look forward to seeing you.

RSVP to marcus@ferrar.ch

View event flyer (pdf)>>

For those of you who speak French, the group SwissW2 organises regular meetings on various issues related to web 2.0. 

Last night, Hervé Bloch (Country manager for Switzerland at Emailvision) gave a very interesting presentation about using social networking platforms for business. The meeting was organised by Sandrine Szabo (founder of Netinfluence, director and editor-in-chief of Profession-web.ch and organiser of the network and SwissW2) of and it was held at Crossystems (thanks to Jérôme Bailly). You can find video coverage of this event on Thierry Weber’s blog Cuture Pod.

The group was created as a platform for networking and sharing ideas. It is for people who work with or are interested in learning about web 2.0, including marketing and communication professionals, web developers, project managers, freelancers, etc. 

Their next meeting, on 25 September (in Lausanne), is about using web 2.0 for marketing. For further information check the SwissW2 website.

Dear Communicators,

Phones are rapidly evolving beyond talk and text devices to fully fledged, ubiquitous tools able to enhance our lives in ways never dreamed of. Video conferencing, social networking, even paying for your coffee are all a reality right now. What are the implications of this to us as communicators? Where are the opportunities? Where are the challenges? How do we stay relevant with ever increasingly segmented audiences?

To address these questions, we have decided to organise a special evening conference jointly with the London Area Communicators Group. The conference will feature one of the UK’s premier consultants on the mobile communications industry.

Ewan Macleod, founder and editor in chief of www.mobileindustryreview.com (over 300,000 unique visitors per month ), will provide an update about what’s happening in the world of mobile communication and technology. Participants will be able to follow his speech live via video broadband.

The presentation will be followed by a question and answer period from Geneva to London.

Date & time: Tuesday 23 September 2008, 19h00-20h30

Location: International University in Geneva, ICC building, Rte de Pré-Bois 20, Geneva (Map)

This event is free of charge. Drinks and small snacks will be offered courtesy of the International University.

Registration: please register – click here>>

This event is organised in collaboration with Thierry Weber of Culturepod.

We look forward to seeing you there!!