The Financial Times recently published an article looking at internal newsletters and magazines and how they are being used within organisations during a downturn.
The conclusion is that corporate literature of this kind remains alive and well. And, while many firms are moving their newsletters online to cut costs and integrate dynamic technology into their communications, the printed magazine remains a staple for many others – helping them spread the Corporate word to disparate and remote teams.
The article also highlighted some of the current challenges for corporate communications:
- Giving an honest view without being overly downbeat or optimistic
- Remaining credible and relevant
- Presenting information in a way that matches staff reading habits
- Concentrating on real people and the extraordinary things they do
Melitta
