The Geneva Communicators Network is pleased to announce its next workshop day for communicators which will take place on Tuesday 18 November 2014. All GCN members receive a 22% discount on the entry price (email us for the discount code: firstname.lastname@example.org).
Three one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – between 8-10 participants – to allow instructors to address the specific needs of participants.
Workshop day : Tuesday 18 November 2014 at the Conference Centre (CICG) in Geneva – featuring three workshops (Note: you can only attend one workshop in the day!):
Cost: 450 CHF for GCN members, 580 CHF for non-members
(includes a buffet lunch and tea/coffee)
Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva
Workshop 1:Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
Workshop 2: Online media strategies
This workshop is designed for marketers and communicators to help you understand the role of the different online marketing communication tactics and create effective digital marketing campaigns. During the seminar, we will describe the different digital media and explore how to optimize your digital strategy using the right digital tool; website, SEO, Paid Search, Affiliation, email. We will provide a toolbox for digital marketing and communications professionals (Paid media) to help you understand the key issues and success factors of digital marketing strategy.
Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.