We are pleased to announce our first workshop day for 2015 which will take place on Friday 6 March 2015. All GCN members receive a 20% discount on the entry price.
Four one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.
Workshop day : Friday 6 March 2015 at the Conference Centre (CICG) in Geneva – featuring four workshops (Note: you can only attend one workshop in the day!):
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva
Public transport from Cornavan main railway station : Bus n°5 : Bus stop “Vermont”, Bus n°8 : Bus stop “UIT”, Tramway n°15 : Stop “Nations. Public transport from the international airport : Bus n°5 : Bus stop “Vermont”, Bus n°28 : Bus stop “Nations ”
Workshop 1: Engaging with your audiences
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
Workshop 2: Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
Workshop 4: Protecting your digital identity
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.