Digital Transformation – Women in Digital Switzerland is organising a conference on Digital Transformation in Lausanne on Monday 22 June from 7:00 PM to 9:00 PM featuring Aurore Gailing, Digital Marketing and E-Commerce Manager at Nespresso Switzerland.
The event will be held at the Worknshare space, rue du liseron 7, in Lausanne and promises to provide participants with an opportunity to learn more about a key topic for all marketers. As Altimeter defines it, the Digital Transformation is the “realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle” Brian Solis adds that companies need to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy”.
About the speaker:
After several years working as an account manager at McCann Worldgroup, Aurore Gailing joined Nestlé as a marketing manager for the Swiss customer loyalty program MONDO. While working at Nestlé, she developed the e-commerce website and digital content strategy and operations. After another position held at the prestigious Digital Accelaration Team, Aurore continued specialising with digital among other brands of the Nestlé Group, such as Cailler, Nescafé, Buitoni until she was appointed as Nespresso Switzerland’s Digital Marketing and E-Commerce Manager.
