Content Strategy (10%)
- Driving creation, conception, and presentation of content strategy, working with internal stakeholders and external agencies
- Work with Compliance, HR and Communications to shape the content strategy; and tailor it to topical or business critical matters on a global, regional and local level
- Develop effective engagement approach to support roll-out, uptake and continuous usage of content. This will include use of content in off-line activities
Building and Managing Stakeholder Relationships (40%)
- Communicating and coordinating with content submitters, approvers and production and strategy/planning teams to ensure smooth publishing process and that the strategy supports overall goals and objectives.
- Building and managing the ambassador network, ensuring active participation in content creation and ongoing hub optimisation
- Building and managing relationships with other functions and BUs ensuring active participationin regards to content creation
- Building and managing a network of subject matter experts, review and approve content
Content Management & Continuous Improvement (50%)
Content creation and documentation
- Help define content types with subject matter experts; develop and communicate guidelines for content development
- Set out content submission end to end processes and templates
- Design an effective approach for content documentation and maintenance of a sustainable database
- When necessary, writing, editing or advising on content
- Support repurposing of content for off-line or other purposes
Content Pipelining & Publishing
- Create and maintain content calendars, in line with strategy
- Support roll out of approval process of internal content, user generated and external content.
- Run timely publishing processes
Moderation and Reporting
- Monitor and manage responses to comments and feedback in a timely manner ,
- Design and implement a measurement approach
- Utilize tools to generate insights on interest uptake and viewability, feeding back into the strategy
- Summarize insights to create actionable reports; identify and analyze trends
- Provide recommendations for continuous improvement. This will include presentations to the senior management.
- Provide subject matter expertise as required
Additional duties and responsibilities
Collaborate with other Compliance teams on an as needed basis for either project-based or operational activities that pertain to off line activities and broader compliance initiatives |