The 2018 edition of the World Communications Forum – Global “Communication Power” will take place on 21-22 March 2018 at Rue de Saint-Jean 98 in Geneva.

The goal of the Forum is to unite trend-makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communications and their role in business, society and politics; to provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other.

Some highlights from the programme include:

  • Communication Research and Global Health Promotion.
    Gary Kreps, Ph.D., FAAHB, Distinguished Professor, Department of Communication, Director of the Center for Health & Risk Communication, George Mason University (USA)
  • Gaming for social change (as a communicative tool).
    Jessica Muhamad, Ph.D., Assistant Professor of Communication, School of Communication, Florida State University (USA)
  • Trust as the currency for communications.
    Dr. Gaya Gamhewage, World Health Organisation – Infectious Hazard Management & Risk Communications (Switzerland)
  • Culture: The True Brand of a Nation.
    Her Excellency, Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development of the UAE
  • What makes a country brand? Falling into Lost in Communications.
    Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant (Turkey)
    Country reputation and corporate reputation: new challenges for global business.
    Diego Gilardoni, Global Business and Communication Consultant, and Author (Switzerlnad)
  • Get Branded – Stranded Managing Country’s Image Opportunities & Risk.
    Yogesh Joshi, President of the Association for Business Communicators (India)
  • The importance of managing a country’s digital footprint.
    Dave King, Founder and CEO of Digitalis (UK)
  • Ethics in PR.
    Dan Hill, CEO of Hill Impact (USA)
  • Impact Branding: Creating not only shareholders’ profit, but also social & environmental value.
    Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)
  • PR Revolution: or Revolution in PR?
    Maxim Behar, ICCO’s former President, CEO of M3 Communications Group, Inc. (Bulgaria)
  • Virtual Reality: a New Communication Space!
    Ganesh Chandrasekaran, Founder of ACG Consulting (India)
  • Who is in the driver’s seat?
    Halim Abou Seif, Strategic Communications Consultant & Trainer, RADA Research & PR Co. (Egypt)
  • We Create Wonderful Experiences.
    Ma. Yolanda C. Crisanto, Senior Vice President, Corporate Communications of Globe Telecom (The Philippines)
  • Somos Livres – We Are Free.
    Eduardo Vieira, Founder and CEO of Ideal H+K (Brazil)
  • KFC – The Size Doesn’t Matter.
    Serafima Gurova, founder and CEO of RODNYA Creative PR Studio (Russia)
  • Women Influence.
    Lena Bäcker, Co-Founder and President at Good Government Affairs, Committee Member at UNEDUCH/United Nation, International top-relations, Global Goodwill Ambassador, UNEDUCH – Universal Education Charter, Central government administration, Stockholm (Sweden)

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