Title of Assignment: Web Writer
Name of unit/sector: Madrid Information and Promotion Division, Madrid Registry, Brands and Design Sector
Place of Assignment: Geneva, Switzerland
Expected duration of assignment: From 01.09.2018 to 31.12.2018
1. Objective of the assignment
Building on content created for the Madrid website (http://www.wipo.int/madrid/en/) in 2017, the Madrid Information and Promotion Division (IPD), Madrid Registry, Brands and Designs Sector, plans to continue the development of Madrid webpages, as well as enhance its communications to current and prospective users of the Madrid System.
The Contractor will assist in drafting informative and engaging content for the Madrid website. The writer will also support IPD in its efforts to enhance and develop Madrid System communications materials. This includes update to existing publications, and drafting newsletter and content for social media campaigns to present features of the Madrid System. In so doing, the Contractor will liaise with WIPO Communications and all Madrid divisions to ensure accuracy of content.
The Contractor will work in close collaboration with IPD and other teams across WIPO.
We are looking for a talented and enthusiastic self-starter with excellent web writing, communication and organizational skills, and an interest in content optimization, to work in a multicultural environment.
(a) Participate in editing and development of content for the Madrid website, working in close collaboration with IPD and other teams across WIPO, and more specifically:
(i) Outline, write and edit content for the Madrid website and other online communication services with Madrid users;
(ii) Liaise with the WIPO Web Communications Section to ensure existing content is up-to-date, search-engine friendly and consistent with brand, editorial and graphic guidelines;
(b) Author, edit and proof-read content for: online and printed promotional and informational materials; case studies; scripts for Madrid System tutorials and videos;
(c) Undertake preparatory research and contribute content for use in public engagement, media articles and education initiatives.
The Contractor will report to the Officer-in-Charge for IPD.
(a) Native proficiency in English and working knowledge of French; knowledge of Spanish would be an asset;
(b) Bachelor’s degree or higher in communications, public relations, journalism, online marketing or other relevant degree.
(c) At least four years of experience in web communications or online journalism, including experience in web content management and text;
(d) Excellent skills in writing and editing for the web, including the ability to present complex information clearly and succinctly, adapting message to culturally diverse audiences;
(e) Understanding of intellectual property and issues related to trademark rights protection would be an asset;
(f) Excellent organizational and analytical skills and attention to detail;
(g) Ability to work and deliver under deadline pressure in a multicultural, team environment. Strong interpersonal skills;
(h) Good knowledge of Search Engine Optimization (SEO) techniques and web usability practices; and
(i) Be abreast of new communications trends and up-to-date with IT technologies and tools.
Relevant work samples should be provided in the application. Professional references may be sought.
5. Duration of contract and payment
Applicants are requested to provide an indication of their remuneration expectations in Swiss francs, per day worked (on a 8-hour basis), to a maximum of 87 days, during the stated contract period.
It is specifically agreed that the sum to be paid for the Contractor’s deliverables/services is based on actual hours or days of work rendered, as confirmed monthly by the supervisor upon receipt of the deliverables/services. Any excess hours or days rendered over the maximums stipulated in the Terms of Reference of the Contractor or in this Contract, as may be necessary in order to satisfactorily complete all the agreed tasks, should be agreed and approved in advance.
The Organization will not bear relocation costs.
ICS contractors fall outside the coverage of employment contracts for WIPO Staff members and are not subject to the WIPO Staff Regulations and Rules. The contractor has no entitlement to vacation or sick leave, except for WIPO official holidays, or to medical insurance or staff pension. Absences from work will be deducted from the contractor’s payment on a pro-rated basis.