The International University in Geneva is presently looking for an Adjunct Faculty on a part-time basis to teach “Digital Media, Planning and Distribution” course on theĀ Graduate level, starting on the 1st of March 2021 (Spring semester).

Only candidates with a recognized master or a doctoral degree and a valid Swiss work permit will be considered. The University cannot assist in obtaining work permits or for renewal of temporary work permits.

To apply, please contact:

Mrs. Nawal Tarazi (ntarazi@iun.ch)

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Short course description:

The course of Digital Media Planning, Distribution and Analysis is designed to give the student an understanding of the digital media outlook and the tools to manage, distribute and analyze it.

The course focuses on a review of the media channels available in the digital era, their Return On Investment (ROI) and how they can be used for diverse business purposes.

Through case studies, in class-discussions/simulations and a final project, the students will learn how to develop media plans based on business strategies and objectives and, consequently, analyze their ROI and effectiveness (KPI).

The key learning outcomes of the course are twofold: the strategy and the execution of a digital media plan. The strategy will give the students the necessary tools to both define and design a digital media plan. The execution focuses on the distribution and the measurement of strategy effectiveness.

Part of the course is dedicated to Google Analytics for Beginners and to Google Ads. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports and metrics.