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Adjunct Faculty Digital Media, Planning and Distribution – The International University in Geneva

The International University in Geneva is presently looking for an Adjunct Faculty on a part-time basis to teach “Digital Media, Planning and Distribution” course on the Graduate level, starting on the 1st of March 2021 (Spring semester).

Only candidates with a recognized master or a doctoral degree and a valid Swiss work permit will be considered. The University cannot assist in obtaining work permits or for renewal of temporary work permits.

To apply, please contact:

Mrs. Nawal Tarazi (ntarazi@iun.ch)

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Short course description:

The course of Digital Media Planning, Distribution and Analysis is designed to give the student an understanding of the digital media outlook and the tools to manage, distribute and analyze it.

The course focuses on a review of the media channels available in the digital era, their Return On Investment (ROI) and how they can be used for diverse business purposes.

Through case studies, in class-discussions/simulations and a final project, the students will learn how to develop media plans based on business strategies and objectives and, consequently, analyze their ROI and effectiveness (KPI).

The key learning outcomes of the course are twofold: the strategy and the execution of a digital media plan. The strategy will give the students the necessary tools to both define and design a digital media plan. The execution focuses on the distribution and the measurement of strategy effectiveness.

Part of the course is dedicated to Google Analytics for Beginners and to Google Ads. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports and metrics.

 

 

By | February 2nd, 2021|Careers|0 Comments

Your Powerful Voice

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) speak with Vevey-based Executive Voice Coach, Maria Wilhelmsson, about how she has created her own niche by blending her passion and experience in a unique way.

 

Listen to this episode to hear Maria’s most valuable lessons – including the advice she wish she received earlier in her business journey and how you too can develop your voice and present your message with confidence.

 

“If I could go back 10-yers and give myself one piece of advice, it would be to be BOLD and say ‘Yes!’ to more things.” Maria Wilhelmsson

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/maria-wilhelmsson

By | January 28th, 2021|Guest posts|0 Comments

Head, Communications Department – The Global Fund Geneva

The Global Fund is seeking to appoint a Head of Communications within the External Relations and Communications Division, to be based in Geneva, Switzerland. This new senior role is being established to achieve a step-change in communications. The Head of Communications will help sustain the global momentum to end HIV, tuberculosis and malaria as epidemics and cement the Global Fund’s position as an influential global health leader. S/he will shape the Global Fund messaging and promote it across multiple channels, maximizing its ability to inspire and influence audiences globally and to mobilize the resources needed to accelerate progress against the three diseases. The Head of Communications will also improve organizational impact through consistent and effective communications across the Global Fund partnership.

This is an exciting opportunity for an individual who is passionate about influencing and developing communications strategy and brand positioning. The Head of Communications is a highly creative leader with political instinct, and manages a team working across executive, internal and operational communications, publications, digital platforms, marketing and events, creative direction, public relations, influencers/talent engagement and translation services.

All appropriately qualified people regardless of their nationality, ethnicity, sex, marital status, civil partnership status, disability, age, religion, political belief, sexual orientation, health status or transgender status, and individuals who are living with HIV are encouraged to apply. The Global Fund is highly committed to diversity.

Key Responsibilities:

1. Develop and implement the Global Fund’s Communication strategy and workplan

  • Design and develop a comprehensive, sustained and measurable communications strategy aimed at the Global Fund key audiences across donors, partners, advocates, implementing partners, constituents, the wider public as well as the Global Fund Secretariat;
  • Shape and lead on the overall communications agenda of the Global Fund, in collaboration with key stakeholders, in particular with External Relations, the Executive Director Office, Grant Management, and Human Resources.

2. Enhance the Global Fund brand positioning and influence

  • Lead on the development of strategies and tactics to sustain and increase the Global Fund positive brand positioning across key audiences, enhance its influence in the global health public debate and help sustain global commitment to ending HIV, TB and malaria
  • Develop and nurture key relationships and partnerships internally and externally, including with key journalists, global health and development partners, advocates, influencers and celebrities to advance the Global Fund agenda
  • Monitor the external trends, and track analytics to inform the organisation’s leadership positioning and external engagement;
  • Act as a spokesperson and represent the organization externally in particular with the media and at public events.

3. Provide effective executive and operational Communications support

  • Provide high-level counsel to senior leadership, especially the Executive Director; o Respond to priority strategic communications needs across Divisions and Departments at the Global Fund;
  • Engage with partners and advocates on joint communication initiatives; o Be responsible for reputational risk management through development and activation of communications mitigating measures.

4.Strengthen the Communications Operating model

  • Define and deliver an effective and agile Communications operating model in line with the ERCD and Global Fund strategic vision and key priorities;
  • Nurture and improve communication strategic support to key Global Fund workstreams and initiatives to support staff engagement, operational effectiveness and impact;
  • Have the overall responsibility and leadership for the communications Department, ensuring seamless communications operations & process management;
  • Thrive to ensure the communications functions remain abreast of the latest developments in particular in the new technologies landscape, agile, and creative.

5. Team leadership and management

  • Play an active role in the management of the division as part of ERCD leadership team, collaborating actively with the Head of Donor Relations, Head of Private Sector Engagement, and Head of Political and Civil Society Advocacy;
  • Lead, manage, mentor and coordinate the work of a team of +/-30 highly skilled professionals across marketing and creative direction, public relations, and executive and operational communications;
  • Nurture collaboration and teamwork in and across the teams, to include but not limited to: overseeing development and monitoring of the team’s budget, strategy and work plan; oversight of individual work plans and motivating, guiding, monitoring and empowering staff to fulfil their full potential.
  • Promote and model excellence throughout the organization; and manage and resolve problems in a timely manner towards achieving the mandate of the team and Global Fund more broadly.

Qualifications

Essential:

▪ Advanced university degree in communications/public relations/marketing/public affairs/international relations

Desirable:

▪ Specialized post-graduate qualification in public health, global development, or human rights

Experience

Essential:

▪ Have very strong leadership skills and work ethic
▪ Have a demonstrated track record and ability to develop and manage strong working relationships with senior leadership
▪ Demonstrate outstanding interpersonal, communication and influencing skills in at least 2 languages including English
▪ Have deep experience and knowledge of the global media and major social media platforms landscape
▪ Extensive proven experience in / understanding of the role of communications in support of fundraising
▪ Extensive proven experience in / understanding of the role of communications in supporting employee engagement and operational impact
▪ Extensive experience in / understanding of the role of brand and creative content in communication impact
▪ Exhibit excellent management and leadership skills with the ability to energize high-performing diverse teams
▪ Exhibit the ability to manage confidential information with discretion and integrity
▪ Have experience and understanding of audience measurement tools and analytics
▪ Commitment to the GF mission and values including gender and diversity

Desirable:

▪ Over 10-12 years of experience with demonstrated success in senior communication positions across corporate communications, media relations, digital communications, creative content, brand and marketing, including at least 5 at global level, preferably in a global health / global development context
▪ More than 6 years people management experience
▪ Knowledge of global health / global development landscape
▪ Experience in crisis communication
▪ Experience living and working in multiple countries, including in a developing country context

Languages: Outstanding English language verbal and written skills as well as another language, preferably French. Knowledge of other languages would be an asset.

For further information about the position and additional details on requirements, terms and conditions of service and how to apply, please follow the following link https://www.russellreynolds.com

The closing date for applications is 12:00 PM BST, February 19, 2021.

For further information and to apply>>

By | January 25th, 2021|Careers|0 Comments

Social Media Strategy for Business

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with social media consultant and online marketing strategist, Jamie Palmer, about how businesses can succeed with their social media marketing.

 

When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.

 

Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy that will connect with your audience and drives engagement and sales.

 

“Social media is evolving. People are looking for the personal touch.” Jamie Palmer

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/jamie-palmer

By | January 12th, 2021|Guest posts|0 Comments

First event for 2021 – online simulation game – 21 January 2021

Welcome to our first event for 2021, an online simulation game for communicators!

Come and play Corporate Snakes and Career Ladders, an on-line simulation that helps you navigate the ambiguity between communication theory and practice as you encounter real-life scenarios.

When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. Your challenge is to think strategically and position yourself (aka Carmen) as a strategic adviser to the senior leadership team. How will you get – and keep – a seat at the table? The on-line taster workshop is a mini version of training that has been delivered to communication professionals around the world and is now coming to the Geneva Communications Network.

When: 12h30-14h00 – Thursday 21 January 2021
Where: Online (via Zoom)
Cost: Free of charge

Register online for the event>>

Join us on 21 January for a fun, interactive session that will give you a chance to network with your peers from across the region … and beyond. Don’t forget to bring a sandwich!

You can find out more about the game at  www.corporatesnakes.org

 

By | December 22nd, 2020|GCN lunch events|0 Comments

Online event: Corporate Snakes and Career Ladders – simulation game for communicators – 21 January 2021

Welcome to our first event for 2021, an online simulation game for communicators!

Come and play Corporate Snakes and Career Ladders, an on-line simulation that helps you navigate the ambiguity between communication theory and practice as you encounter real-life scenarios.

When you play Corporate Snakes and Career Ladders, you will take on the role of Carmen Spinoza, Corporate Communications Director of a major international company. You will be presented with a series of communication challenges which you need to resolve as a team. Your challenge is to think strategically and position yourself (aka Carmen) as a strategic adviser to the senior leadership team. How will you get – and keep – a seat at the table? The on-line taster workshop is a mini version of training that has been delivered to communication professionals around the world and is now coming to the Geneva Communications Network.

When: 12h30-14h00 – Thursday 21 January 2021
Where: Online (via Zoom)
Cost: Free of charge

Register online for the event>>

Join us on 21 January for a fun, interactive session that will give you a chance to network with your peers from across the region … and beyond. Don’t forget to bring a sandwich!

You can find out more about the game at  www.corporatesnakes.org

(Photo below shows Corporate Snakes and Career Ladder face-to-face version – we will be playing online!)

By | December 22nd, 2020|Other events|0 Comments

How to Feel Confident on Camera

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with serial entrepreneur, journalist and course creator Lucy Griffths, about her best advice for those wanting to feel more confident on camera.

 

For 20 years, Lucy worked as a journalist often working in areas of conflict. But when she became pregnant, she was clear that she didn’t want to continue in that line of work, so looked for alternatives. She started an Air B’n’B business, but wanted more. Having gained a Masters Degree in Coaching, while covering the conflict in Iraq, Lucy decided to combine this skill with her on-screen and journalism experience to help women gain the confidence to become more visible, and share their voice through video.

 

Listen to this episode to learn more about Lucy’s fascinating business journey, and her insights and advice for those looking to share their story, message and knowledge with others.

 

“It’s so important to share your message and put yourself out there. If you don’t, it’s much harder to sell, build a connection and build an audience.” Lucy Griffiths.

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/lucy-griffiths

By | December 15th, 2020|Guest posts, Other resources, Professional development|0 Comments

Webinar: Advocacy in Pandemic Times: Between a Rock and a Hard Place: 16 December 2020, 12:30 – 13:30

Can advocacy be a solution to foster action by governments and other actors? Join us to understand how some governments and interest groups advocate in difficult social and economic times.

A number of governments are resorting to a second round of restrictions to limit the impact of the Covid-19 pandemic on their population and ease the burden on their public health sector. As a result, advocacy movements emerge – ranging from grassroots initiatives to interest groups representatives – trying to influence how public authorities manage the current crisis.

Can advocacy be a solution to foster action by governments and other actors? Join us to understand how some governments and interest groups advocate in difficult social and economic times.

When: 16 December 2020, 12:30 – 13:30,  CET

Speakers:
Davide Rodogno, Director, Executive Programmes on Advocacy in International Affairs
Christophe Lécureuil, Lead advisor for advocacy skills in the Executive Certificate on Advocacy in International Affairs

Registration and further information>>

Presented by the Executive Programmes on Advocacy in International Affairs, Executive Education, The Graduate Institute, Geneva.

By | December 8th, 2020|Other events|0 Comments

Online Panel Discussion – 2 December 2020 – video recording available

Thanks to our great online panel and all participants from our event yesterday on “Communications in 2021 – how are organisations managing communications in the current uncertain environment?”

If you missed it, the video recording is now available.

By | December 3rd, 2020|News|0 Comments

Intern, IATA Training communication, Geneva, Switzerland

Employment Type: Internship – 3 days a week
Contract Duration: 11 months

About the team you are joining
The IATA Training team in Geneva coordinates hundreds of courses in Europe, the Middle-East and Africa every year. We are a strong team from many different nationalities and strive to develop the professionals that the aviation industry needs.

What your day would be like
Your main task will be to help promote IATA Training courses, reporting to the Assistant Manager, Media Content and Communications in IATA Training. Your day-to-day responsibilities would include crafting and updating internal and external communication content using the written word, video and photos on a variety of communications channels. This will include updating course outlines and other material following IATA’s branding guidelines, filming and editing videos, helping to maintain the iata.org/training website and boosting IATA Training’s presence on social media.

You should be able to think openly, imaginatively and creatively! You must enjoy working in a fast-paced, high workload environment; have proven organizational skills; the ability to prioritize and work on multiple projects simultaneously. You will also be required to maintain high attention to detail while meeting tight deadlines.

We are an international team and we are looking for someone who can demonstrate their ability to work effectively in a multicultural environment. As the Communications Intern you should also have excellent interpersonal skills, be persistent and have a positive can-do attitude.

We encourage you to apply if you have strong communication skills, solid experience in video production, and previous experience in social media management.

We would love to hear from you if you
Have recently graduated from University with a degree in Marketing, Communication or equivalent.
Have excellent English skills (verbal & written), with knowledge of other languages an asset.
Are highly computer-literate with advanced knowledge of Microsoft Office suite, Photoshop, Illustrator and Premier Pro.
Are familiar with SharePoint, with knowledge of Episerver a plus.

Are available 3 days a week from 18 January until 17 December 2021

Apply here>>

By | December 3rd, 2020|Careers|0 Comments