IPR Webinar : Maximizing Earned Media in the Age of AI, 31 March 4 p.m.

The Institute for Public Relations (IPR) hosts a series of free monthly webinars designed to bring the latest research and insights directly to communications professionals. Each session features leading scholars and industry experts who explore emerging trends, data-driven strategies, and the evolving role of public relations in today’s complex media environment.  The next free webinar is on Maximizing Earned Media in the Age of AI, on 31 March at 4 p.m. EDT.

As audiences increasingly get their information through AI search engines like ChatGPT and Google’s AI Overviews, where 60% of searches now result in zero clicks, the pathways to visibility have fundamentally changed. Earned media is no longer just about securing coverage; it’s about earning a place in AI-generated responses that synthesize and cite information for millions of users. As a result, the way we measure potential media impact also changes.

Register to explore which content characteristics most influence AI content selection and amplification.

Featured speakers:

  • Angela Dwyer, APR
    VP of Insights, Fullintel
  • Lightning Czabovsky, J.D., Ph.D.
    Associate Professor, University of North Carolina at Chapel Hill
  • Jenn Francis
    Communications Strategy, Accenture
  • Amber Daugherty, MCM
    Value & Impact Consultant, Big Valley Marketing

For more information contact IPR directly.

To register click here>>

By | March 18th, 2026|Other events|0 Comments

Lunch event – Crafting and Delivering a Winning Pitch – 16 April 2026

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 16 April 2026.

Join this dynamic session with Claire Doole and learn how to turn your idea into a pitch that gets attention, buy-in, and results. In this session, you’ll learn how to:

• Prepare and structure a clear, compelling pitch

• Combine evidence and emotion to persuade your audience

• Deliver your message with confidence and impact

Expect practical techniques, real examples, and quick exercises you can use immediately—whether you’re pitching an idea, a project, or funding.

Date: Thursday 16 April 2026

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

 Please register online >>

Claire Doole is a former BBC correspondent who reported from Berlin, Brussels, Geneva, and London, and later served as a spokesperson for the UN Refugee Agency, the International Federation of the Red Cross, and WWF International.

Since 2006, she has coached senior leaders in major companies and international organizations on media communicationpublic speaking, pitchingspeechwriting,  storytelling and panel moderating.

Having pitched countless stories to the media herself, Claire now teaches professionals how to communicate ideas with clarity, brevity, and impact. She is also a highly sought-after conference moderator, guiding discussions with Presidents, Ministers, and CEOs. A British-Swiss national based in Geneva, Claire works in both English and French.

 

By | March 17th, 2026|Other events|0 Comments

Hope Networking Event – March Learning Meet-Up – March 26, 2026

The Hope Network is organising a learning meet-up on 26 March from 18H30-20H30 at the CERN IdeaSquare, Route de Meyrin 385, 1217 Meyrin.

The event will feature two sessions:

“Data science & AI applications in sustainability.”


Sp
eaker: Roberto Castello has a Ph.D. in Particle Physics from the Univ. of Torino. As a Principal Data Scientist at the Swiss Data Science Centre, he accompanies industries, public institutions, NGOs and international organizations through their data science journey.

 

“How AI tools have changed Software Engineering & what it might mean for other white collar professions.”

Sean Carroll has a Masters degree in Business and is an AI & innovation engineering leader who’s worked in this field for over a decade. He was previously at Médecins Sans Frontières, GitLab and EPFL.

 

 

For more information, and to register click here. Entry is free of charge

By | March 13th, 2026|Other events|0 Comments

AI for Good summit – July 2025

The AI for Good summit is being held 8-11 July 2025 in Geneva – there are many interesting speakers and events – and entry is free of charge – more information on the event website.

By | June 25th, 2025|Other events|0 Comments

GCN Lunch Event – Crowdsourcing Solutions for Communicators in Times of Disruption – 17 June 2025

Dear Communicators,

We are pleased to announce our next Geneva Communicators Network (GCN) lunch event, to be held on 17 June 2025.

In light of the growing challenges faced by Geneva’s international community, we are adapting our traditional speaker format in favour of a dynamic, crowdsourcing discussion. As communication professionals, we are navigating an increasingly complex global environment marked by budget cuts, public skepticism, the rapid evolution of AI, and geopolitical instability—often compounded by widespread misinformation. In such a context, effective communication has never been more essential, or more difficult.

This interactive lunchtime seminar will explore how communicators can best support their organisations in maintaining trust, relevance, and clarity in their messaging—despite limited resources and mounting external pressures. Through a lively group exchange, participants will contribute ideas and share experiences in response to real-time challenges.

The session will be facilitated by Alissa Reindel, an experienced communications professional with expertise in developing strategic communications campaigns, content creation, and team leadership.

We look forward to an engaging and collaborative discussion with all of you.

Register here>>

Date: Tuesday 17 June 2025

Time: 12h30 to 14h00

The Swiss Press Club, Domaine de Penthes, Chem. de l’Impératrice 18, 1292, Pregny-Chambésy, Geneva

Fee: CHF 35.- per person includes drinks and snacks

By | June 10th, 2025|Other events|0 Comments

Online event – 3 June 2025: Media, Politics and Storytelling – How Narratives Shape International Affairs

Join this Online event of the Geneva Graduate Institute on “Media, Politics and Storytelling – How Narratives Shape International Affairs” on 03 June 2025, 12:30 – 13:30.  Register here>>

This webinar explores how narrative strategies are deliberately constructed to frame events, shape public opinion, and influence political agendas. It will delve into the mechanisms through which these narratives are disseminated—via traditional journalism, social media platforms, diplomatic communications, and cultural production—and how they are contested across different geopolitical, cultural, and ideological contexts. From state-sponsored messaging to grassroots counter-narratives, the session will illuminate the role of storytelling in constructing meaning, mobilising support, and competing for influence in the international arena.

Featuring leading experts in diplomacy, media relations, and international affairs, the session will unpack how stories influence legitimacy, authority, and action on the world stage.

Register here>>

By | May 28th, 2025|Other events|0 Comments

Sound and Light Show Celebrating 160 Years of Global Communication

In celebration of the ITU’s 160th anniversary, a free sound and light show will be projected onto the ITU Tower during Geneva’s Nuit des Musées – Saturday 16 May at 21h30. As the United Nations agency for digital technologies, the ITU plays a pivotal role in international cooperation and the global dissemination of technology. The event will highlight the ITU’s impact on everyday life, from radio to satellites. Further information>>

By | May 16th, 2025|Other events|0 Comments

Swiss Press and World Press Photo 2024 – 15.11.2024 – 2.2.2025

 

 

 

 

 

 

The World Press Photo Exhibition 2024 will be showing  world’s best photo journalism from the last year. Visit the Chateau de Prangins near Nyon, between now and 2. February 2025 to see the selection of photographs.

For the latest edition, some 3,800 photographers from 130 countries submitted more than 61,000 photos. The subjects range from refugee tragedies and natural disasters to the joint international effort to save the monarch butterfly from extinction. The exhibition is a look back at the global events of 2023 and allows us to take a step back from the fast-moving news cycle, consider world events from a fresh perspective, and critically reflect on them.

In the exhibition Swiss Press Photo, some 150 pictures will be exhibited in the categories News, Daily life, Swiss stories, People, Sports and World. The winners in the various categories will all be represented at the Château de Prangins with their impressive works. Meanwhile, the World Press Photo exhibition comprises some 140 photos, covering all continents, which will subsequently be exhibited in over 40 other countries.

For further information visit the World Press Photo Exhibition website here>>

By | December 3rd, 2024|News, Other events, Other resources|0 Comments

TEDxLausanne – Thursday 14 March 2024 in Lausanne

The next TEDxLausanne event will be held on Thursday 14 March at the Théâtre L’Octogone de Pully, between 17h30 and 21h30, followed by a cocktail dinner and networking activities.

Tickets:
Standard Price: 96 CHF
Students/AVS: 50 CHF

Embark on an exciting journey: TEDxLausanne Where Change Begins.

A Must-Experience in a new format!

Step into a realm where transformation takes root, a central point of creative energy and motivation where forward-thinkers from across the globe converge to exchange ideas, collaborate with experts, and spark initiatives fueled by unwavering commitment and determination.

Brand new: TEDxMasterclass “The Secrets to Delivering Engaging Presentations”

Prepare to elevate your presentation skills to new heights with our inaugural event, designed to empower you with the tools and techniques needed to deliver truly impactful talks. Whether you’re a seasoned speaker or just starting out on your public speaking journey, TEDxMasterclass is your opportunity to refine your craft and make a lasting impression.

A line-up of thought-leaders

Get inspired and enter the conversation with our 12 speakers and performers, some of the most forward-thinking individuals.

Cocktail dinner and networking activities

Unique opportunities to engage with our speakers, partners, participantsLet us treat you to a delicious cocktail reception and a few glasses of wine, and engage in all kinds of networking activities: special Q&As with our speakers, live sketching, virtual reality goggles, framed discussions…

 

By | March 11th, 2024|Other events, Other resources|0 Comments

ITC event on AI and Content Creation

The International Trade Centre is launching their new report on AI and content creation – and invites Geneva Communicators to attend the launch – on 14 March at 3.30 pm in Geneva – please register here.

Here is further information on the event:

Like a genie trapped in a bottle, information was once contained in books and tightly controlled by newspapers. Then the Internet was launched 50 years ago as a way for government researchers to share information – 534 years after Gutenberg created his printing press. Now, with the latest wave of AI-generated tools, anyone can publish their ideas, opinions, and experiences. AI as a force in business has been unleashed, and it is changing how we work and what we read.

The ITC Innovation Lab is pleased to host the launch of a new ITC report, called Living with the Genie – Artificial Intelligence in Content Creation for Small Businesses in Trade.

Join the authors and contributors to explore the promise and perils of AI tools when creating content in the workplace.

The launch will take place on 14 March at 3.30 pm, in the ITC conference plenary room, 54 rue de Montbrillant, and will be followed by an apéritif.

Register here for the event >> 

By | March 5th, 2024|Other events|0 Comments