Interesting event in Zurich on Corporate Social Media – Friday 31 October, 2008

SOMESSO Zurich ’08 attendees explore the latest developments and strategic shifts in Corporate Social Media across the globe. The first SOMESSO Conference will be held in the heart of Europe, at the Gottlieb Duttweiler Institut in Zurich, on Friday October 31.

SOMESSO is a must-attend event for industry leaders, brand managers, sales & marketing experts, new media specialists, internet marketers, entrepreneurs, venture capitalists and other financiers. Ideas will be shared and presented, as well as the latest tools, strategies, and discoveries in the field of Corporate Social Media. You will be a Social Media Expert after attending this Conference!

At SOMESSO you’ll find answers to your questions, such as:

  • How will Social Media change the way we do business?
  • How do I, as a company, make best use of today’s available Social Media tools to stay on top of my business?
  • What Social Media tools should I use in my company and which ones are a waste of time?
  • How do I start building my short-term Corporate Social Media Strategy?
  • How does a Corporate Social Media Strategy impact my employees and external networks?
  • How do I (re)present myself (as an individual / as a company / as a leader – on the Internet?
  • New ballgame – what Code of Conduct to apply when interacting with my customers?
  • The return of niche networks – what’s next? (Individualization, community forming, …)

For further information, visit the Somesso website.

By | October 16th, 2008|Other events|0 Comments

MobileMonday Switzerland event in Lausanne – Monday 6 October, 2008 17h30-19h

MobileMonday Switzerland Event #2
Mobile payments and banking
When : October 6th, 2008 17:30-19:00
Where: EPFL Campus, 1015 Lausanne (BC440 Cafeteria BC)

Mobile payments and banking is already a mass-market phenomenon in Japan and Korea. When will mobile operators deploy mobile payment and banking to other markets? How do you manage mobile money? You need a value chain of merchants and payers. You need secure transactions. You need universal usability. Many in the industry are still skeptical of mobile money’s promise. They want scale, simplicity and ways to measure success – all of which are underdeveloped right now in mobile platforms. What are the main approaches to success? NFC application to transportation, micro-payment and money transfers, full mobile banking?

These questions will be answered at the Mobile Monday event on 6 October. To register click here.

Mobile Monday is a community of mobile industry professionals, developers and influencers fostering international cooperation and networking by organizing networking events to share ideas, best practices and trends from global markets. Mobile Monday is a non-profit organization managed by volunteers from around the world. Originating in Finland in 2000, today Mobile Monday has over 50 chapters.

By | October 2nd, 2008|Other events|0 Comments

Geneva Roundtable – Marketing and branding masterclass

The International University in Geneva and Geneva Women in International Trade are organising a communications roundtable:

“Marketing and branding masterclass”

When: Thursday 9 October 2008, 6 p.m.

Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216

What does it take to create great brands? How can companies and organizations build strong relationships with customers and stakeholders? How do all the communication “touch points” fit together? Our panel of global experts from communications, design and marketing will take you through the issues and challenges of branding today in this once-only “master class”.

Panel members:

* Mr Peter Borowski, Group Creative Director, LPK
* Mr Howard Roberts, Global Director, Lovemarks – Saatchi & Saatchi
* Ms Victoria Dix, Managing Director, Cohn & Wolfe public relations
* Moderator: Ms Michele Mischler, Journalist, World Radio Switzerland

Register online here >>

Entry fee: 25 CHF (15 CHF for GWIT and IUN Alumni)

Agenda:
6.00 p.m. Welcome
6.30 p.m. Presentations followed by discussions
8.00 p.m. Cocktail and networking

Register online here >>

For further information, please consult the roundtable flyer (pdf)>>

By | September 29th, 2008|Other events|0 Comments

Biology course for communicators and other professionals

Here’s an interesting course for communicators working in the life-science area:

Designed for people in your company or organization that are faced with biological information but have no formal training: Attorneys, businesspeople, chemists, computer scientists, engineers, healthcare professionals, investors, journalists, politicians, regulatory affairs specialists…

By popular demand, a new course is also offered focusing exclusively on medical applications and pharmaceuticals.

There are still a few seats available:
General Biotech: Oct 7- 8 (Rolle)
Red Biotech: Nov 17-18 (Rolle), Nov 6-7 (Uetliberg)

Further information and registration>>

By | September 26th, 2008|Other events|0 Comments

More on the Future of Mobile Communications..

Ewan MacLeod who spoke at our event last Tuesday on the “Future of Mobile Communications” has written about the event on his blog. He writes:

“What is the biggest brand on the planet? SMS”

Read more>>

By | September 25th, 2008|Other events|0 Comments

Iphone conference – 31 October 2008

The first iPhone conference for decision makers will be held at the Conterence Center Varembé (CICG) in Geneva on 31 October 2008

Apple has changed the way we use our mobiles. Apple has brought applications and design into a commodity device. You may like it or not, but the iPhone is a revolution and a marketing quantum leap for companies. The iPhone sets your company in people’s pocket. It is having a profound impact on the mobile and computing industries, reshaping how we think about mobility.

This conference will focus on providing you all available information, lessons learned and experts opinions around the iPhone.

Sessions will cover the following topics:

  • Is the iPhone going to be the smart phone of the masses ?
  • iPhone revolution : what makes it so special ?
  • The iphone is ready for companies, but are companies ready ?
  • How can company take advantage of it ?
  • A bit of magic : discover the iPhone possibilities and how to get your company in people’s pockets
  • Sociological impacts
  • Business model for the iPhone
  • The iPhone is mainly about 3 things : productivity, generating visibility & generating cash.
  • The various type of applications

The iPhone Conference will help participants to understand:

  • What is the revolution about?
  • How to take advantage of it ?
  • How to build iPhone applications?
  • The value of native and web applications?
  • How to deliver successful applications to the App Store?
  • Business opportunities & Business models
  • Security issues & concerns

Registration fee: CHF 350.- / before 30 September; CHF 420.- after.

The conference is organised by Netinfluence, a Swiss based leading edge company for web 2.0 & iphone developments.

For further information>>

 

By | September 25th, 2008|Other events|0 Comments

Geneva Communicators on Culture Pod!

Thierry Weber of Culture Pod did a video interview with both of us after the event last night on the future of mobile communications – you can view it here – it includes video of the event last night.

Patricia & Glenn

By | September 24th, 2008|Other events|0 Comments

Genevacom event follow up

Thank you to the participants who attended the Geneva Communicators Blog event this evening. Ewan MacLeod gave a very interesting presentation about the newest trends in mobile communication.

More photos on our flickr page >>

Some 30 communicators attended and were able to relay questions to London live via skype. Thank you also to Matt O’Neill for co-organising this event from London, the International University in Geneva for hosting and sponsoring it – and to Thierry Weber for covering the event on Culture Pod and saving us with technical support.

Some coverage of the event can already be found on www.qik.com/thierryweber. Check on Culture Pod for a special report.

If you would like further information, you can contact us or email Ewan MacLeod directly on ewan@mobileindustryreview.com.

By | September 23rd, 2008|Other events|3 Comments

Genevacom meeting on mobile communications – Tuesday 23 September 2008

All the technical details have been finalised and we look forward to a very interesting event next Tuesday. It is not too late to register for the event.

To register please click here>>

Full details on the event:

Phones are rapidly evolving beyond talk and text devices to fully fledged, ubiquitous tools able to enhance our lives in ways never dreamed of. Video conferencing, social networking, even paying for your coffee are all a reality right now. What are the implications of this to us as communicators? Where are the opportunities? Where are the challenges? How do we stay relevant with ever increasingly segmented audiences?

To address these questions, we have decided to organise a special evening conference jointly with the London Area Communicators Group. The conference will feature one of the UK’s premier consultants on the mobile communications industry.

Ewan Macleod, founder and editor in chief of www.mobileindustryreview.com (over 300,000 unique visitors per month ), will provide an update about what’s happening in the world of mobile communication and technology. Participants will be able to follow his presentation live via video broadband from London. The presentation will be followed by a question and answer period from Geneva to London.

This event is organised in collaboration with Thierry Weber’s Culture Pod. An expert in podcasting and mobile communications, Thierry will be animating our discussion in Geneva. He will provide video coverage of the event.

Date & time: Tuesday 23 September 2008, 19h00-20h30
Location: International University in Geneva, ICC building, Rte de Pré-Bois 20, Geneva (Map)

This event is free of charge. Drinks and small snacks will be offered courtesy of the International University.
Registration: please register – click here>>

If the above link does not work, please copy the following link into your Internet browser:
http://optima.benchpoint.com/optima/SurveyPop.aspx?query=view&SurveyID=145&SS=phuGdj

We look forward to seeing you there!!

Patricia Goldschmid
Glenn O’Neil
genevacom@gmail.com

By | September 18th, 2008|Other events|0 Comments

Third meeting of bloggers in Geneva – 25 September 2008

For bloggers in the Geneva region, here is an interesting event next week:

Blog°Bar ? Kezako ?

Blogger get-togethers in the French part of Switzerland organised by Xavier Bertschy four times per year. Every evening is organised in a different restaurant throughout the region.

the aim is to gather a maximum of bloggers or those interested in blogging to share a moment together in person.

Blog°Bar 03

The third get-together will be held on the 25 september 2008 in Geneva at 18.30 at the restaurant   “Les 5 Portes” (localiser sur Google Maps). Maximum participants is 12 persons !

To register please click on the following link: http://www.blogobar.ch

By | September 17th, 2008|Other events|0 Comments